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New Technology 2014
Course Introduction

1
Teacher
▪ Ólafur Andri Ragnarsson
– Adjunct at Reykjavik University
– Co-founder & Chief Software Architect, Betware
!
– andri@ru.is
– http://www.olafurandri.com
– http://twitter.com/olandri
– http://delicious.com/olandri
!
– Office hours after Friday lecture
2
Teacher
▪ Hilmar Kári Hallbjörnsson
– Leiðbeinandi
!
– hilmarh05@ru.is

3
Course Content
A Journey Exploring Technology
Exponential World

How Innovation Happens
Becoming Invisible

The Adjacent Possible

Disruptive Technology

Diffusion of Innovation

The Innovator´s Dilemma
Looking for Opportunities
Power of Software

Connecting People
The Rise of the Machine
The Mobile Revolution

Interacting with Technology
The Social Layer
Predictive Intelligence
The Broadcast Century
Robotics and Drones
Gamification

A Worldwide Network
Computer games

Future Trends

New Business models

4
A Journey Exploring Technology
What does technology mean?
How do we define technology?
The Study of People

5
Exponential World
Waves of development
What exponential means?

Local and linear vs. 

global and exponential
Moore’s Law

6
The Adjacent Possible
Why are things invented when they are?
Layers of technology

7
How Innovation Happens
How does technology evolve?
The Slow Hunch
Liquid Network
Serendipity

8
Diffusion of Innovation
Why do people adopt new technology?
Why do good technologies fail and inferior succeed?
What are
customers really
buying?
Crossing the Chasm
The Hype Cycle
9
Becoming Invisible
When products mature, technology is irrelevant
Importance of style and emotion
Why engineers are bad designers
Disruptive Technology
Technologies that change everything
Why do businesses always fail to respond?
Reactions to disruptive technologies

11
The Innovator´s Dilemma
Making all the right decisions and still failing
Why listening to your customers is fatal

12
Looking for Opportunities
Can we track and understand technology trends?
Principles of Disruptive Innovations
Model to understand trends

13
Connecting People
The ultimate market
Those who have access

to information tend to win

Telegraph, telephone, 

wireless transmissions, 

broadcasting

14
Rise of the Machine
From adding machines to 

electronic brains to 

general purpose computers
Disruption of Automation
Birth of the IT industry

MITS Altair 8800
How IBM created an industry

15
Power of Software
Xerox Parc
The DEMO of the Century
Beginning of GUIs
OS for the consumers
The Rise of Microsoft

16
Interacting with Technology
Beyond the Desktop
Touch, gesture and audio
New User Interfaces
Displays anywhere

17
The Broadcast Century
The Cognitive Surplus
End of the Movie Start
The Long Tail
TV of the Future
The transformation of the 

TV industry is beginning

18
A Worldwide Network
The Accidental network
Brief History of the Internet
The Future of the Internet
The Wi-Fi revolution
Standards
RFID
Near-field communications
19
The Mobile Revolution
Cellular networks
Generations
Smartphones
The iPhone effect

20
The Social Layer
P2P

UGC

Collaboration
Crowdsourcing
The Long Tail
Folksonomy
21
Predictive Intelligence
The Local in SoLoMo
Checking in
Mining the digital footprint
Exploiting context
Machine learning

Big Data

Predictive Intelligence
22
New Business Models
The Business of Music
Beyond selling digital copies
Freeconomics
Freemiums

23
Computer Games
The rise of computer games
The crash of 1986
Casual games
Multiplayer games
Serious games
Future of games

24
Gamification
Getting people to do stuff they don’t like
Status and rewards
Player types
Player emotions

25
Robotics and Drones
Race against the machine
Personal programmable robots
Drones
Future of Work

26
Future Trends
What’s next?
Virtual reality is 

more real than reality
Your phone will tell you

what you need to know

27
Reading
▪ Textbook
– New Technology text available 

as PDF
– Reading material are articles 

or videos from the Internet
– Some are posted on http://olafurandri.com

▪ Reading is either required or optional
– All readings will be posted on the course web

28
Interesting Books
▪ Engines That Move Markets
– Alasdair Nairn

▪ The Innovators Dilemma
– Clayton M. Christensen

▪ Crossing the Chasm
– Geoffrey A. Moore

▪ The Tipping Point
– Malcolm Gladwell

▪ The Invisible Computer
– Donald A. Norman
see	
  http://www.olafurandri.com/?cat=3

29
Interesting Books
▪ Where do good ideas

come from
– Steve Johnson

▪ What Technology Wants
– Kevin Kelly

▪ Reality is Broken
– Jane McGonigal

▪ The Singularity is Near
– Ray Kurzweil

▪ The Future of the Internet

and how to Stop it
– Jonathan Zittrain
see	
  http://www.olafurandri.com/?cat=3

30
Interesting Web Sites
▪ Economist - http://www.economist.com
▪ Technology Review - http://
www.technologyreview.com
▪ NY Times - http://www.nytimes.com
▪ Businessweek - http://www.businessweek.com/
▪ ZDNet technology News - http://news.zdnet.com/
▪ CNet - http://www.cnet.com/ (news.cnet.com)
▪ Google News - http://news.google.com
▪ Yahoo Finance News - http://finance.yahoo.com/
▪ Ars Technica - http://arstechnica.com/
▪ Wired - http://www.wired.com/
▪ Guardian - http://www.guardian.co.uk/technology

http://www.olafurandri.com/?page_id=1490
31
!
end
Tr

32
33
Grading
▪ Study exercises
– Short in-class exercises 10%

▪ Assignments
– Two assignments 20% (10% each)
▪ Reading Review
– Three reviews 20% (8%,8%,4%)

▪ Paper Peer-review
– Review of paper and comments 10%

▪ Research Paper
– Research of a particular topic 40%
34
Research
▪ Objectives
– Term project
– Study or research of a particular topic chosen by the
student
– Must be approved by the teacher

▪ Area of study
– Can be a device, a concept, a trend, a standard,
philosophy or a metaphor, or a particular product
– Gather information and write a paper
– Best papers will be published

▪ Your research starts now!
35
Research
▪ These milestones are set:
– Research topic selection is due 16.02 (week 5)
– Research goals and outline are due 02.03 (week 7)
– Research Paper Draft for Peer Review is due 16.03
(week 9)
– Peer-Review is due 23.03 (week 10)
– Paper is due 30.03 at 22:00 (week 11)

!
▪ Research Paper is an individual work and is 40% of
the course grade
– Draft and Peer-review is 10%
36
Research Study Group
▪ Group of 4-5 students
– Will read your paper and give you review
– Valuable service
– Peer review

37
Online Resources
▪ Course Web Site in MySchool
!
!
!
!
!
!
!
▪ Teacher’s web site: http://www.olafurandri.com
– Twitter: @olandri #nyti
38
Online Resources
▪ Slides are in Slideshare
!
!
!
!
!
!
!
!
▪ Links in MySchool
39
Online Resources
▪ Audio Recording are on Vimeo
!
!
!
!
!
!
!
!
▪ Links in MySchool
40
41
Timeplan (stundaskrá)

42
Lectures are in Flight Mode
▪ Laptops and other communication devices
are forbidden in class
– You don’t need them!
– Classes are interactive and focused

43
Prerequisite
▪ None... except

44
45
Prerequisite
▪ No programming required
▪ Interest in technology and social change is
recommended
▪ Qualification test
– 2001 Space Odyssey
– The Matrix
– Minority Report
• http://www.minorityreport.com/

46
47
48
A Journey Exploring
Technology

49
Study	
  Exercise
What was the major 

technology innovation 

in 2013?

MISSION:
E NEXT CLASS
IND OUT BEFOR
F
50

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New Technology L01 New Technology Course Description

  • 1. New Technology 2014 Course Introduction 1
  • 2. Teacher ▪ Ólafur Andri Ragnarsson – Adjunct at Reykjavik University – Co-founder & Chief Software Architect, Betware ! – andri@ru.is – http://www.olafurandri.com – http://twitter.com/olandri – http://delicious.com/olandri ! – Office hours after Friday lecture 2
  • 3. Teacher ▪ Hilmar Kári Hallbjörnsson – Leiðbeinandi ! – hilmarh05@ru.is 3
  • 4. Course Content A Journey Exploring Technology Exponential World How Innovation Happens Becoming Invisible The Adjacent Possible Disruptive Technology Diffusion of Innovation The Innovator´s Dilemma Looking for Opportunities Power of Software Connecting People The Rise of the Machine The Mobile Revolution Interacting with Technology The Social Layer Predictive Intelligence The Broadcast Century Robotics and Drones Gamification A Worldwide Network Computer games Future Trends New Business models 4
  • 5. A Journey Exploring Technology What does technology mean? How do we define technology? The Study of People 5
  • 6. Exponential World Waves of development What exponential means? Local and linear vs. 
 global and exponential Moore’s Law 6
  • 7. The Adjacent Possible Why are things invented when they are? Layers of technology 7
  • 8. How Innovation Happens How does technology evolve? The Slow Hunch Liquid Network Serendipity 8
  • 9. Diffusion of Innovation Why do people adopt new technology? Why do good technologies fail and inferior succeed? What are customers really buying? Crossing the Chasm The Hype Cycle 9
  • 10. Becoming Invisible When products mature, technology is irrelevant Importance of style and emotion Why engineers are bad designers
  • 11. Disruptive Technology Technologies that change everything Why do businesses always fail to respond? Reactions to disruptive technologies 11
  • 12. The Innovator´s Dilemma Making all the right decisions and still failing Why listening to your customers is fatal 12
  • 13. Looking for Opportunities Can we track and understand technology trends? Principles of Disruptive Innovations Model to understand trends 13
  • 14. Connecting People The ultimate market Those who have access
 to information tend to win Telegraph, telephone, 
 wireless transmissions, 
 broadcasting 14
  • 15. Rise of the Machine From adding machines to 
 electronic brains to 
 general purpose computers Disruption of Automation Birth of the IT industry MITS Altair 8800 How IBM created an industry 15
  • 16. Power of Software Xerox Parc The DEMO of the Century Beginning of GUIs OS for the consumers The Rise of Microsoft 16
  • 17. Interacting with Technology Beyond the Desktop Touch, gesture and audio New User Interfaces Displays anywhere 17
  • 18. The Broadcast Century The Cognitive Surplus End of the Movie Start The Long Tail TV of the Future The transformation of the 
 TV industry is beginning 18
  • 19. A Worldwide Network The Accidental network Brief History of the Internet The Future of the Internet The Wi-Fi revolution Standards RFID Near-field communications 19
  • 20. The Mobile Revolution Cellular networks Generations Smartphones The iPhone effect 20
  • 22. Predictive Intelligence The Local in SoLoMo Checking in Mining the digital footprint Exploiting context Machine learning Big Data Predictive Intelligence 22
  • 23. New Business Models The Business of Music Beyond selling digital copies Freeconomics Freemiums 23
  • 24. Computer Games The rise of computer games The crash of 1986 Casual games Multiplayer games Serious games Future of games 24
  • 25. Gamification Getting people to do stuff they don’t like Status and rewards Player types Player emotions 25
  • 26. Robotics and Drones Race against the machine Personal programmable robots Drones Future of Work 26
  • 27. Future Trends What’s next? Virtual reality is 
 more real than reality Your phone will tell you
 what you need to know 27
  • 28. Reading ▪ Textbook – New Technology text available 
 as PDF – Reading material are articles 
 or videos from the Internet – Some are posted on http://olafurandri.com ▪ Reading is either required or optional – All readings will be posted on the course web 28
  • 29. Interesting Books ▪ Engines That Move Markets – Alasdair Nairn ▪ The Innovators Dilemma – Clayton M. Christensen ▪ Crossing the Chasm – Geoffrey A. Moore ▪ The Tipping Point – Malcolm Gladwell ▪ The Invisible Computer – Donald A. Norman see  http://www.olafurandri.com/?cat=3 29
  • 30. Interesting Books ▪ Where do good ideas
 come from – Steve Johnson ▪ What Technology Wants – Kevin Kelly ▪ Reality is Broken – Jane McGonigal ▪ The Singularity is Near – Ray Kurzweil ▪ The Future of the Internet
 and how to Stop it – Jonathan Zittrain see  http://www.olafurandri.com/?cat=3 30
  • 31. Interesting Web Sites ▪ Economist - http://www.economist.com ▪ Technology Review - http:// www.technologyreview.com ▪ NY Times - http://www.nytimes.com ▪ Businessweek - http://www.businessweek.com/ ▪ ZDNet technology News - http://news.zdnet.com/ ▪ CNet - http://www.cnet.com/ (news.cnet.com) ▪ Google News - http://news.google.com ▪ Yahoo Finance News - http://finance.yahoo.com/ ▪ Ars Technica - http://arstechnica.com/ ▪ Wired - http://www.wired.com/ ▪ Guardian - http://www.guardian.co.uk/technology http://www.olafurandri.com/?page_id=1490 31
  • 33. 33
  • 34. Grading ▪ Study exercises – Short in-class exercises 10% ▪ Assignments – Two assignments 20% (10% each) ▪ Reading Review – Three reviews 20% (8%,8%,4%) ▪ Paper Peer-review – Review of paper and comments 10% ▪ Research Paper – Research of a particular topic 40% 34
  • 35. Research ▪ Objectives – Term project – Study or research of a particular topic chosen by the student – Must be approved by the teacher ▪ Area of study – Can be a device, a concept, a trend, a standard, philosophy or a metaphor, or a particular product – Gather information and write a paper – Best papers will be published ▪ Your research starts now! 35
  • 36. Research ▪ These milestones are set: – Research topic selection is due 16.02 (week 5) – Research goals and outline are due 02.03 (week 7) – Research Paper Draft for Peer Review is due 16.03 (week 9) – Peer-Review is due 23.03 (week 10) – Paper is due 30.03 at 22:00 (week 11) ! ▪ Research Paper is an individual work and is 40% of the course grade – Draft and Peer-review is 10% 36
  • 37. Research Study Group ▪ Group of 4-5 students – Will read your paper and give you review – Valuable service – Peer review 37
  • 38. Online Resources ▪ Course Web Site in MySchool ! ! ! ! ! ! ! ▪ Teacher’s web site: http://www.olafurandri.com – Twitter: @olandri #nyti 38
  • 39. Online Resources ▪ Slides are in Slideshare ! ! ! ! ! ! ! ! ▪ Links in MySchool 39
  • 40. Online Resources ▪ Audio Recording are on Vimeo ! ! ! ! ! ! ! ! ▪ Links in MySchool 40
  • 41. 41
  • 43. Lectures are in Flight Mode ▪ Laptops and other communication devices are forbidden in class – You don’t need them! – Classes are interactive and focused 43
  • 45. 45
  • 46. Prerequisite ▪ No programming required ▪ Interest in technology and social change is recommended ▪ Qualification test – 2001 Space Odyssey – The Matrix – Minority Report • http://www.minorityreport.com/ 46
  • 47. 47
  • 48. 48
  • 50. Study  Exercise What was the major 
 technology innovation 
 in 2013? MISSION: E NEXT CLASS IND OUT BEFOR F 50