Presentation given at EL/WLA Sports betting seminar in Marrakesh Marco. There is a fundamental shift taken place in how people consuse entertainment and games. This is an oppertunity for lotteries. Featurs social sports betting and mobile. I belive that the mobile web is just the web – displayed in a small device.

1. Opportunity knocks... Ólafur Andri Ragnarsson, co-founder & Chief Software Architect Betware

2. Research papers Visit http://www.olafurandri.com/

3. Internetdisruption

4. Internet betting is 14 years old

5. The web is only 21 years old

6. Opportunities for Innovation

7. There is a fundamental shift taking place

8. If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered users

9. On average users spend 55 minutes on Facebook every day, choosing from some 500,000 applications

10. By the end of 2009, Twitter was responsible for broadcasting over 27.3 million tweets per day

11. Even the more business orientated LinkedIn boats over 50 million international members

12. Every minute, 24 hours of content is uploaded to YouTube

13. TV is going online Hulu streamed 1 billion videos in December 2009 Source: Economist, Beyond the Box

14. Copyright © 2010, Ólafur Andri Ragnarsson Old media is going online

15. Copyright © 2010, Ólafur Andri Ragnarsson Books are getting digital and going on-line

16. The on-line world is part of growing up

17. Digital natives are gamenatives

18. The Net Gen wants entertainment and play in their work, education and social life

19. The Net Gen has need for speed – not just in video games

20. On-line digital world is also changing older generations

21. Market response: Convergence

22. Headlines Zynga To Buy Social Gaming Developer Serious Business Harrah’s Looks to Online Poker to Recover from Slump Virtue Fusion gives Playtech its bingo wings Newspaper gambles on online gambling Dragonfish Partners With Prime Gaming for Online Bingo

24. Technology changes everything

26. Broadband Access Source: OECD http://www.oecd.org/sti/ict/broadband.

29. Social Games

30. players compete withother players Integrate social features Use the social graph

31. 80+ million monthly active users

33. Games are bigger than any other app category — both for the social web and for mobile devices

34. Mobile is in a renaissance period

35. The iPhone Effect The average iPhone user only spends 45% of his on-device time making voice calls

36. The Mobile Phone Market

37. Super Smart Phones 4 billion connections 5% are smart phones

38. 400M daily circulations of all newspapers 800M registered cars 900M total cable/satellite TV subscribers 1.1B of all types of computers (PC, netbooks...) 1.2B total landline phones 1.5B total TV sets 1.7B total unique holders of credit cards 2.1B total unique holders of bank accounts 3.9B total FM radios in use 4+ billion connections

39. The iPhone Effect The “mobile web” is just the web – there is only one web. It’s just displayed in multiple of screen sizes Source: The Next Big Thing: Mobile, http://www.olafurandri.com/?p=408

40. Source: Morgan Stanley

41. By 2015 there will be more mobile devices on the Internet than computers

42. Sports betting is social – ultimate cross selling

43. Social Sports Betting Betting together Competing Sharing (async)

44. The Indirect Push Strategy Instead of sending message to customers directly, let them do it Bragging is built into sports-betting punters http://www.olafurandri.com/?p=395

47. A new type of Retailer

48. Social Sports Betting is an opportunity Mobile is an opportunity