Amadeus is a global technology company dedicated to the travel industry. It has over 11,000 employees worldwide and provides solutions that help travel agencies, airlines, hotels, and other travel providers improve their business performance. Amadeus' solutions connect different parts of the travel industry and facilitate journeys for hundreds of millions of travelers each year. The document discusses key technology trends in travel including personalization using customer data, the growth of online and mobile booking, the rise of social media, and travel providers taking a more engaged, door-to-door approach to customer service.

1. to SHAPE the future of travel
©2014AmadeusITGroupSA
Travel Industry 2015
Sergiy Redchyts
Head of Product and Solution Centre,
CESE

2. What is Amadeus?
!
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Amadeus in a few words
General Overview
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Amadeus is a technology company dedicated to the
global travel industry.
We are present in 195 countries
with a worldwide team of more than 11,000 people.
Our solutions help improve the
business performance
of travel agencies, corporations, airlines,
airports, hotels, railways and more.

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Connecting
the travel industry
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Cruiselines
Hotels
Car rental
Ground handlers
Ferry operators
Ground transportation
Airports
Travel agencies
Insurance companies
Airlines

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We have a clear purpose
Amadeus mission
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Our solutions facilitate journeys and enrich the travel experience for hundreds of
millions of people every year.
to shape the
future of travel
We are working together with
our customers and partners

6. Travel Technology Trends 2015:
Personalised
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Personalised – Travellers have more information than ever
2014 Hotel Reputation Benchmark Report by Revinate © www.revinate.com
Customer Generated Content – Hotel Reviews
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Personalised – Tailor made trip
Dynamic Packaging
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 In 2013, almost 50% of all packages sold online via Traveltainment were dynamically packaged
2008 2009 2010 2011 2012 2013
17%
Online Bookings
TO classic
TO dynamic
83%
28%
72%
34%
66%
38%
62%
44%
56%

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Personalised – Big Data as the new competitive edge
The benefits of big data for travel providers and travelers
_ Better decision support
_ New products and services
_ Better customer relationships
_ Cheaper, faster data processing

10. Travel Technology Trends 2015:
Connected
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Connected – Online Travel
Online penetration
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_ 1/3 of worldwide travel
sales are now made
online, and this
percentage will climb to
37% by 2015YE
_ OTAs represent 38% of
global online market
and 13% of the total
travel market

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Connected – Online Travel
Online penetration
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_ Air online sales
accounted for US$360
billion - 46% of total
air travel sales
_ Travel accommodation
amounted to US$164
billion, with a 23%
penetration

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Connected – Online Travel
Online penetration
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_ North America to
record the lowest
growth over 2012-2017
at 7% CAGR
_ Western Europe to
catch up with North
America by 2017, with
US$270 billion
_ Asia Pacific online
travel sales to double
from US$78 billion to
US$155 billion

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Connected – Mobile
30M People look for travel info on Mobile each month
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2014 How connected consumers by Somo ©

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Connected – Mobile
Mobile is changing travel
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2014 How connected consumers by Somo ©
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* Source: Phocuswright, eMarketer, with New Media consolidation
** Source: TripAdvisor Trip Barometer Mobile & Social Survey 2013
‡ Source: European Traveler Technology Survey 2014
‡‡ Source: Mobile Trends 2013 for travel & tourism, Everplaces
87% of
global
travellers use
smartphones
while
travelling
52% of
travellers use
apps in-
destination ‡‡
50%
of trip planning
is done on
mobile apps for
age bracket
18-34
Explosion of
mobile travel
sales. By
2015
>$100B*
**‡

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Connected – Mobile
Travellers use mobiles during the entire trip cycle
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Connected – The rise of Mobile-App empowered traveller
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Connected – Social Media
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http://www.statista.com/statistics/202651/worldwide-social-media-revenue-and-forecast/
_ Social media growth has been
exponential (1.43Bn active
users of social media in 2012)
and will continue to grow,
particularly as users
_ Social media touches every step
of the travel process and will
become increasingly important
during travel (eg, choosing
destinations, influencing in-
destination services and
improving customer services)
_ Currently travel companies are
using social media as an
engagement and customer
support platform
_ Travelers are using social
networks to make destination
decisions and to identify the
individual travel components

19. Travel Technology Trends 2015:
Engaged
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Engaged – Door-To-Door (D2D) service approach
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Full cycle customer support
_ Pre-trip (inspire, search, shopping, cross-sell, upsell etc)
_ Trip (cross-sell, info services, coupons etc)
_ Post-trip (reviews etc)
One shop – All channels
_ All content: Air, LCC, Hotels, Insurance, Car,
Entertainment, City Tours etc
_ Office, Web, Mobile App

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Engaged – Industry trends
Intermodal transportation. Air, Rail and LCC competition
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Low cost carriers vs Traditional carriers –> Hybrid model
Sharing Economy
Direct Connect – IATA NDC
Consolidation
Google Flights Search, Alibaba, Yandex etc
Millennials

22. You can follow us on:
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amadeus.com/blog
amadeus.com
Thank you
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