Being social media savvy at college
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This document discusses the use of social media in higher education. It begins with a word association activity about social media. It then discusses both the benefits and challenges of social media, including uses for marketing, publishing, teaching and learning, community building, and privacy issues. Specific examples are given of how universities utilize various social media platforms like Facebook, Twitter, Instagram, and LinkedIn. The document concludes with discussing the need for social media policies at universities and developing a personal social media strategy.
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Being social media savvy at college
- 1. Being Social Media Savvy at Work Presented by Olga Koz at the KCPDC Professional Development Conference Social media use by colleges and universities
- 2. Social Media • Word association game I say “social media” what will be the first word that occurs to your mind? Digital one-to-one, one-to-many and many-to- many communications Mass media Social Personal
- 3. Love-hate relationship with SM Why do you love SM? Why do you hate SM?
- 4. Social media is a two-edged tool Publishing Marketing Networking Bullying Learning Diversion, Addiction, False information Community building Violence accelerator Freedom Regulation Identity building Reputation destroyer
- 5. SM Marketing • Harvard#virtualvisitas experience 500 tweets • Yale U. Tumblr blog • Princeton U. Instagram • U. of Kentucky SM Week Facebook • Colorado Technical U. Linkedin page • Syracuse U. SM Directory • StudentAdvisor.com Top 100 SM Colleges
- 6. SM Publishing • LinkedIn Publishing Platform • Blogs U. Oregon Grade First Aid • Academic Advising Graduate Programs K- State U • Live webcasts Georgetown U.
- 7. PLC, educational blogs, forums, videos, access to experts, content, redesigning learning management systems to include SM SM in teaching & learning Social media Addiction Personal Learning Network
- 8. SM and community building Student riots & parties organizing Image source iStockPhoto Two U. of Arizona students took selfies during Saturday night's riot after the team's loss Penn State Yammer Network
- 9. SM & Privacy Big Data • Big Data obsession • FERPA • SM data collection is not regulated Monitoring • SM Listening http://socialmention.com/ • Social media audits • Social Media Policies
- 10. College intelligence with SM Rate my professors Rate my employer Glassdoor Linkedin for Admission Using Twitter to find #bad or # good remarks about the college
- 11. SM Policies SM policies at U.S. universities
- 12. Your own SM strategy LinkedIn – demonstration Twitter –demonstration The audience/community Purpose Knowledge of media
Notes de l'éditeur
- “In our connected digital world, we can sometimes feel “behind the times” if we aren’t utilizing social media to keep up with professional and personal relationships. Since we work with students who immerse in social media that feeling is even stronger.As you consider your own professional development, you might find yourself asking a number of questions: What kind of social media interaction is appropriate at my workplace? How do I use social media both personally and professionally? Which platforms are the best for my social communications (e.g., Twitter, Facebook, Pinterest or private social networks) ? How to brand myself? What privacy guards should I employ?As a researcher, who studies social media use by employees and faculty of higher learning institutions, I will address these and other questions in our hour together.”
- "We're now going to do a word association game. After I say each word, I'll be expecting you to respond with a word or two. I want you to answer as quickly as possible with the first word that occurs to your mind."
- The survey of CEO
- A 2012 survey by Zinch http://www.zinch.com/ and Inigral revealed that approximately 72 percent of college bound students utilized social media networks to research prospective colleges and universities for their higher education
- ACE: The Academic & Career Explorer, Academic Advising & Career Centre, University of Toronto Scarboroughhttp://utscace.blogspot.com/University at Buffalo Student Advising Serviceshttp://advising.buffalo.edu/beadvised/Advising Center at Texas Tech Universityhttp://www.depts.ttu.edu/actt/blog/Center for Student Advising (CSA), Columbia University http://www.studentaffairs.columbia.edu/csa/blogJohn Carroll Universityhttp://jcuadvising.wordpress.com/The Undergraduate Advising Center, University of Montana-Missoulahttp://umadvising.wordpress.com/University of Memphis Advisinghttp://memphisadvisor.blogspot.com/University College at the University of Memphishttp://traceanne1.edublogs.org/ The University of Oregon, Office of Academic Advisinghttp://gradefirstaid.wordpress.com JCU Advisinghttp://jcuadvising.wordpress.com/Academic Advising Graduate Programs @ Kansas State Universityhttp://academicadvising.wordpress.com/Academic Advising & Planning Center Blog - College of Charlestonhttp://blogs.cofc.edu/advising/Florida National College Academic Advising Bloghttp://fncacademicadvising.wordpress.com/CSUSB Academic Advisor Blog http://csusbacademicadvisor.blogspot.com/
- Research out of Simon Fraser University suggests that the online abuse that has been so prevalent on the teenage battlefield is carrying through to the arena of adults at Canadian universities.Papers to be presented at a symposium in Vancouver on Wednesday say that undergraduate students are harassing their peers on social media, instructors are on the receiving end of studentled online smear campaigns, and faculty members arebelittling their colleagues in emails."When you look at cyberbullying among younger kids, or kids in middle and high school, usually by age 15, it dies off," said education Prof. Wanda Cassidy, who worked on the study with two others."What was surprising was the fact that it is happening in universities to the extent that it is."Cassidy said she and her colleagues were curious to know whether teens who bully others online still do it after entering university. The research team also wondered whether faculty staff are being targeted in cyberspace.They surveyed more than 2,000 people and interviewed 30 participants from four Canadian universities - two in British Columbia, one on the Prairies and one in Atlantic Canada.Though some of the data from two universities are still trickling in, the information so far indicates roughly one in five undergraduate students has been cyberbullied, mostly through Facebook, text messages and email, Cassidy said.One of the papers resulting from the study will be published in the Canadian Journal of Higher Education this year. Two other papers are being peer-reviewed.
- Research out of Simon Fraser University suggests that the online abuse that has been so prevalent on the teenage battlefield is carrying through to the arena of adults at Canadian universities.Papers to be presented at a symposium in Vancouver on Wednesday say that undergraduate students are harassing their peers on social media, instructors are on the receiving end of studentled online smear campaigns, and faculty members arebelittling their colleagues in emails."When you look at cyberbullying among younger kids, or kids in middle and high school, usually by age 15, it dies off," said education Prof. Wanda Cassidy, who worked on the study with two others."What was surprising was the fact that it is happening in universities to the extent that it is."Cassidy said she and her colleagues were curious to know whether teens who bully others online still do it after entering university. The research team also wondered whether faculty staff are being targeted in cyberspace.They surveyed more than 2,000 people and interviewed 30 participants from four Canadian universities - two in British Columbia, one on the Prairies and one in Atlantic Canada.Though some of the data from two universities are still trickling in, the information so far indicates roughly one in five undergraduate students has been cyberbullied, mostly through Facebook, text messages and email, Cassidy said.One of the papers resulting from the study will be published in the Canadian Journal of Higher Education this year. Two other papers are being peer-reviewed.
- As schools increasingly use educational technology, students are tracked, traced, monitored, and scored now more than ever before. While this technology may present some advantages, it also substantially raises the risks to student privacy
- While college tuition costs continue to rise, admission rates at the nation’s top schools continue to fall. Whether it’s Stanford’s 5.07 percent, Harvard’s 5.90 percent, Yale’s 6.26 percent or Columbia’s 6.95 percent, the numbers for the Class of 2018 are so startling that Cornell’s 13.98 percent admission rate seems downright reasonable.The article about Admission office and Linkedin http://www.csmonitor.com/Innovation/2014/0116/How-LinkedIn-Twitter-and-Facebook-changed-college-admissions
- Strict Social Media Policy http://kcur.org/post/strict-social-media-policy-approved-kansas-board-regents