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Linkbaiting - SEMSEO 2011

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Vortrag von Oliver Hauser und Carlos San Segundo auf der SEMSEO 2011

Publié dans : Technologie, Business
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Linkbaiting - SEMSEO 2011

  1. 1. Linkbaiting Oliver Hauser Carlos San Segundo SEMSEO, 27.Mai 2011
  2. 2. Oliver Hauser www.suchmaschinenoptimierung.at www.WebmarketingBlog.at Veranstalter der
  3. 3. Carlos San Segundo Podcast Guerrilla Marketing www.sanseg.de
  4. 4. Agenda •Theorie •Beispiele •Herangehensweise
  5. 5. Theorie
  6. 6. Definition Linkbait „Linkbait ist ein Webinhalt, der Andere zur Verlinkung desselben anregen soll. “ Bait = Köder Hook = Haken
  7. 7. Was ist das Ziel? (aus SEO-Sicht) • LINKS GENERIEREN • Domain stärken • Rankings / Traffic steigern • Natürliches Linkprofil
  8. 8. Oder.. MARKETING LINKBAIT VIRALE INHALTE SOCIALBAIT
  9. 9. Weitere Zielsetzungen • Kommentare / Feedback • mehr Abonnenten • Aufmerksamkeit in traditionellen Medien • Branding
  10. 10. Unterschied zu viralem Marketing • Sehr ähnlich • Gleiche Herangehensweise • Unterschiedliche ZIELE
  11. 11. Unterschied zu viralem Marketing Linkbait Ziel: Mehr Links Virales Marketing Ziel: Branding
  12. 12. Was sagt Google? "I think of “linkbait” as something interesting enough to catch people’s attention, and that doesn’t have to be a bad thing."
  13. 13. Die „Köder“ • Information • Provokation • Ego/Auszeichnung • Belohnung • Tools • Neugier • Humor
  14. 14. Köder Information • Top 10 Listen • Cheat Sheets • Infografiken • News als Erster
  15. 15. Köder: Provokation • Attacken gegenüber Personen/Gruppen • Polarisierende Aussagen • Einseitige Informationen • Falsche Informationen
  16. 16. Köder: Ego/Auszeichnung • Bauchpinselei • Awards • Auszeichnungen • Gütesiegel • Interviews
  17. 17. Köder: Belohnung • Gewinnspiele • Wettbewerbe • Kleine (Werbe-)Geschenke
  18. 18. Köder: Tools • Widgets • Badges • Plugins • Kostenlose Software
  19. 19. Köder: Neugier • Voraussagen • Umfragen • Enthüllungsgeschichten
  20. 20. Köder Humor • Bilder • Videos • Audio • Animationen
  21. 21. Die Haken • Text / Artikel • Audio • Video • Tool • Widget • Gewinnspiele • …
  22. 22. Wann ist ein Linkbait erfolgreich? Links kaufen 30 Links á 300,- Euro = 9.000,- Euro Anzeige Bild-Zeitung 1 Tag volle Seite = 5.000,- Euro Linkbait …
  23. 23. Beispiele
  24. 24. Beispiel: Checkliste http://www.schmetterling.de/specials/checklist.htm
  25. 25. Checkliste: Ergebnis • Yahoo: 120 Links • LRT: 88 (71 Domains)
  26. 26. Ego: Weibliche Web Designer http://indeziner.com/design/50-best-female-web-designers-around-the-world/
  27. 27. Ergebnis Webdesigner • Yahoo: 826 Links • Comments/Trackbacks: 106
  28. 28. Beispiel: Top Liste http://www.hecklerspray.com/top-25-sexiest-newscasters/200816347.php
  29. 29. Top Listen: Ergebnis • Yahoo: 68 Links • LRT: 65 (41 Domains)
  30. 30. Beispiel: Gute Recherche http://www.sistrix.com/blog/
  31. 31. Recherche: Ergebnis • Yahoo: 2.065 / 312 / 378 Links • Über 550 Kommentare • Über 800 „Likes“
  32. 32. Beispiel: Tools http://www.impressum-generator.de
  33. 33. Tools: Ergebnis • Yahoo: 851 Links • LRT: 389 (332 Domains)
  34. 34. Beispiel: Widgets http://www.oneplusyou.com/q/v/blog_verbosity
  35. 35. Widgets: Umsetzung
  36. 36. Widgets: Ergebnis • Yahoo: 1499 Links • LRT: 342 Links (214 Domains)
  37. 37. Widgets: bis zum Exzess http://www.oneplusyou.com/q
  38. 38. Beispiel: Humor http://mingle2.com/zombieharmony/free-dating-sites
  39. 39. Ergebnis: Zombie Dating • Yahoo: 3.974 Links • LRT: 718 Links (510 Domains)
  40. 40. Beispiel: Gewinnspiele
  41. 41. Gewinnspiele: Ergebnis • Startseite • 80 x Linktext • Unterseite • 60 x Linktext
  42. 42. Beispiel: Community Contest http://www.bagdesign-contest.com
  43. 43. Beispiel: Community Contest • Sehr schöne Aktion • Leider „nur“ als virale Aktion geplant • Linkbuilding Potential verschenkt! • Mut zum Versprechen: Siegertasche wurde produziert
  44. 44. Community Contest: Ergebnis • Yahoo: 41 Links • LRT: 46 Links (31 Domains)
  45. 45. Best Job in the World http://www.islandreefjob.com
  46. 46. Anzeigenkampagne
  47. 47. Media Coverage http://ovk.de/mybvdw/media/download/sm-dialog-sapient-niro-case-study.pdf?file=1525 Geschätzte US$ 150-400 Mio.
  48. 48. Best Job in the World: Ergebnis • Weltweit erfolgreich • Yahoo: 24.076 Links
  49. 49. Und… • 35.000 Teilnehmer • 8,5 Mio. Webseitenbesucher • Queensland-Tourismus +20% • 50% Australienreisende besuchen Queensland • US$ 400 Mio. Media Coverage
  50. 50. Beispiel: Unique Content http://www.instantshift.com/2009/01/29/20-corporate-brand-logo-evolution/
  51. 51. Unique Content: Ergebnis • Yahoo: 621 Links • LRT: 483 Links (307 Domains) • 112 Trackbacks!
  52. 52. Unique Content: Ergebnis
  53. 53. Herangehensweise
  54. 54. Wie fange ich an? • Ziel definieren • Zielgruppe? • Zielgruppe finden • Köder definieren • Kosten/Risiko • Landingpage
  55. 55. Wie geht es weiter? • Erwartungen aufbauen • Multiplikatoren • Seeding / Networking • Reagieren auf die Reaktionen
  56. 56. Sharing/Seeding • Netzwerk aktivieren • Soziale Medien / Social News • Blogs • Foren • Post / Email
  57. 57. Reichweite zukaufen • Spezialisierte Seeding-Agenturen • Adressdaten einkaufen • Begleitende Anzeigen
  58. 58. Verbreitung anregen • An Freund empfehlen • Embed Code • Tweet / FB (Pay with a …) • Badge • No-Go: Verlinkung anfordern
  59. 59. Ideenquellen • Kuriositäten aus der Branche • Aktuelle Ereignisse • Probleme potenzieller Kunden • Andere Branchen
  60. 60. Good luck! Oliver Hauser www.suchmaschinenoptimierung.at Carlos San Segundo www.sanseg.de

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