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1b. Analyze your production in
relation to genre
‘Genre does not refer just to film type but to
spectator expectations’- Steve Neale
‘Genres are about spectator-text relationships’
- Steve Neale
‘How something is categorized is determined by
who does it, for whom, where and when’
-Mark Reid
‘Genre does not refer just to film type but to spectator
expectations’- Steve Neale

What are the audience expectations of short
films?
What are audience expectations of feature
films?
What are audience expectations about social
realist films?
‘Genres are about spectator-text relationships’
-Steve Neale

Do your productions use genre conventions to
‘speak’ to your target audience?
‘How something is categorized is determined by who does it,
for whom, where and when’
-Mark Reid

Consider how your film poster defies genre as a
concept. Consider how it can, arguably, be
possible to categorize your films into types.
However, you have deliberately blurred lines
between graphic design, art and film. Is it still
possible to apply genre theory here? If not, why
not? And how does this differ from film?
This is an interesting discussion!!

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Genre quotes and prompts

  • 1. 1b. Analyze your production in relation to genre
  • 2. ‘Genre does not refer just to film type but to spectator expectations’- Steve Neale ‘Genres are about spectator-text relationships’ - Steve Neale ‘How something is categorized is determined by who does it, for whom, where and when’ -Mark Reid
  • 3. ‘Genre does not refer just to film type but to spectator expectations’- Steve Neale What are the audience expectations of short films? What are audience expectations of feature films? What are audience expectations about social realist films?
  • 4. ‘Genres are about spectator-text relationships’ -Steve Neale Do your productions use genre conventions to ‘speak’ to your target audience?
  • 5. ‘How something is categorized is determined by who does it, for whom, where and when’ -Mark Reid Consider how your film poster defies genre as a concept. Consider how it can, arguably, be possible to categorize your films into types. However, you have deliberately blurred lines between graphic design, art and film. Is it still possible to apply genre theory here? If not, why not? And how does this differ from film? This is an interesting discussion!!