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The Association of Southeast Asian Nations
(ASEAN)
• Intra-ASEAN trade was insignificant when ASEAN was
established
• The ASEAN Free Trade Area (AFTA) was established in
1992 to:
– Create a single market and an international production base;
– Attract foreign direct investment; and
– Increase intra-ASEAN trade
• The AFTA started with the introduction of the Common
Effective Preferential Scheme (CEPT) in 1993 to eliminate
intra-ASEAN import tariffs
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AEC establishment
• One of the 3 pillars of ASEAN Community, together
with ASEAN Security Community and ASEAN Socio-
Cultural Community
• Originated from ASEAN Vision 2020 adopted in 1997
on the 30th anniversary of the Association of Southeast
Asian Nations
• The realization of the end goal of economic integration
as espoused in the Vision 2020, which is based on a
convergence of interests of ASEAN member countries to
deepen and broaden economic integration through
existing and new initiatives with clear timelines.
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AEC Market Snapshot – Asia’s main
investment hub
• GDP: US$2,432 billion (2015)
• GDP per capita: US$3,867 (2015)
• Population: 629 million, 60% under the age of 35
• AEC % of world GDP: ~3.3% (2015)
• Annual GDP growth: 4.7% (2015)
• AEC’s merchandise exports: US$2.2 trillion
• ASEAN could be the 4th largest economy in the world by
2030
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Progress of AEC formation – Single market and
production base
• 2010: duties applicable for 99.2% of tariff lines for ASEAN 6 Member States
were eliminated; for other countries (Lao PDR, Cambodia, Myanmar and
Vietnam): duty rates of 0-5% on 97.52% of tariff lines.
• Removing NTBs to intra-ASEAN trade: ASEAN Single Window Gateway,
mutual recognition arrangements, ASEAN Harmonized Tariff Nomenclatures
• ASEAN Framework Agreement on Services: ease restrictions in at least 80 sub-
sectors; gradually allow 70% foreign (ASEAN) equity participation for all service
sectors
• ASEAN Comprehensive Investment Agreement: investor state dispute settlement
mechanism based on non-discrimination principles; investment protection
• 9/2012: ASEAN Exchanges launched ASEAN Trading Link
• ASEAN Agreement on the Movement of Natural Persons
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Progress of AEC formation – Competitive
Economic Region
• Great attempts by ASEAN Member States to
introduce competition laws and policies
• On-going developed physical infrastructure:
– ASEAN Highway Network
– ASEAN Power Grid
– Trans-ASEAN Gas Pipelines
– ASEAN Open Skies Policy: liberalization of air services
– Reduced telecommunication rates within ASEAN
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Progress of AEC formation – Equitable
Economic Development
• Enhancement of competitiveness and expansion of
SMEs under the Strategic Action Plan for ASEAN
SME Development (2010-2015)
• 2011: ASEAN Framework for Equitable Economic
Development – different level of economic
development of each Member State is of utmost
consideration
• AEC benefits are evenly shared among Member
States
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Progress of AEC formation – Integration
into global economy
• A number of ASEAN+1 FTAs
• On-going negotiations for Regional Comprehensive
Economic Partnership (RCEP) – the world’s largest
trade bloc in terms of population
• Several key ASEAN Member States are members of
the CPTPP (formerly the TPP)
• ASEAN Member States are individually negotiating
FTAs with the European Union
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ASEAN Framework Agreement on Services
• Expanding WTO commitments on services
• Free flow of services in AEC: substantially no restriction on
ASEAN service providers in providing services and in establishing
companies across national borders within the region
• Modes 1 (cross-border supply) and 2 (consumption abroad): none
except for bona fide regulatory reasons
• Mode 3 (commercial presence): gradually allow 70% foreign
(ASEAN) equity participation for all service sectors
• Removal of Other Mode 3 Market Access Limitations
• Set Parameters of Liberalisation for Mode 3 NT, Mode 4 (presence
of natural person), and Horizontal Limitations
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Mutual recognition arrangement
• To facilitate the free flow of professional services
• Professional service providers registered/certified in their home
countries to be equally recognized in other signatory countries
• Up to now, 8 mutual recognition arrangements on:
– Engineering services
– Nursing services
– Architectural services
– Surveying qualifications
– Accountancy services
– Medical practitioners
– Dental practitioners
– Tourism professionals
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Vietnam 2017 Economy at a glance
• GDP: US$220.3 billion
• GDP per capita: US$2,385
• GDP Growth: 6.81% (record breaking in 10
years)
• Inflation: 1.41%
• Population: About 91.70 million
• Labor force aged 15 and above: 54.61 million
• Total export and import turnover: : >US$420
billion (7.1% increase)
• Regional Minimum wage (Region I): VND
3.980 million (US$ 175) per month (Jan
2018)
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Vietnam’s super rich population is growing
faster than anywhere else….
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… and is on track to continue leading
the growth in the next decade
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Political stability
• Vietnam is one of the most ideal locations to expand businesses
thanks to its political stability and rising middle class, according to
the United Overseas Bank (UOB)’s Asian Enterprise Survey 2016
• Vietnam is considered the second most attractive location to open
and expand business after Singapore.
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Government vs. private sector
• PM Nguyen Xuan Phuc stressed the crucial role of private sector
in national development.
• In its 2016-2020 socio-economic development strategy, Vietnam is
determined to create every possible favourable conditions for the
development of enterprises, especially private ones.
• The Government commits to make continued efforts in adopting
laws and policies, pushing forward with administrative reform
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PM Nguyen Xuan Phuc met with
AIIB to propose its support for
private sector to get involved in
infrastructure projects
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Vietnam’s Free Trade Agreements
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ASEAN - China
ASEAN - Korea
ATIGA
ASEAN - India
ASEAN – Australia –
New Zealand
ASEAN - Japan
RCEP
Vietnam - Chile
Vietnam - Korea
Vietnam – Eurasian
Economic Union
Vietnam - EU
Vietnam - EFTA
CPTPP
ASEAN – Hong Kong
Vietnam - Israel
Vietnam - Japan
Signed
In negotiation/
Negotiation concluded
In negotiation
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Comprehensive and Progressive Trans-Pacific
Partnership (“CPTPP”)
• On 8 March 2018, the CPTPP was finally signed in Chile. The
CPTPP accounts for 495 million people representing 13.5% of the
world total economic output - worth a total of $10 trillion.
• CPTPP will lead to an increase of 1.32% in Vietnam’s GDP
• Vietnam will have access to newer markets and can expand their
exports to countries such as Canada, Mexico, and Peru with whom
it does not have a trade agreement.
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WTO ANALYSIS OF LIBERALIZATION
OF MARKET ACCESS
Vietnam ties in first place with Singapore
• *Typical restrictions: number of opened sectors, JV
requirement, limits on foreign-owned shares, permission
requirement
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Country Limitation of market
access*
Country Limitation of
market access*
Malaysia medium Myanmar high
Indonesia medium Cambodia medium
Philippines medium Laos medium
Singapore low India high
Thailand medium China medium
Brunei high Vietnam low
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ASEAN’s challenges
• Member countries’ interests are different
• Necessary legal reform takes time in each country
• Different languages and variety of culture
• Different level of economic development
• Monetary and financial integration is a long way and big challenge
(lessons learned from the EU)
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How to be successful in AEC
• Not assuming that business is done like it is in the U.S.
• Deep understanding of business environment
• Knowing AEC’s culture and behaviors will bring a
significant effect on the success of business relationships
• Careful and thorough investment action plan will lead to
great success
• Patience is golden – Things will not happen as quickly or
efficiently as you expect
• Learn to speak the local language!
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CONCLUSION
Reasons to invest in ASEAN
ü Robust market
ü Diverse ASEAN
ü AEC 5 fundamental freedoms
ü More comprehensive investment protection and dispute
settlement mechanism
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DUANE MORRIS VIETNAM LLC
Thank you very much!
HANOI OFFICE HO CHI MINH CITY OFFICE
Pacific Place, Unit V1307/08, 13th Floor, Suite 1503/04, Saigon Tower
83B Ly Thuong Kiet, Hoan Kiem District 29 Le Duan Street, District 1
Hanoi, Vietnam Ho Chi Minh City, Vietnam
Tel.: +84 4 39462200 Tel.: +84 8 3824 0240
Fax: +84 4 3946 1311 Fax: +84 8 3824 0241
Contact email:
omassmann@duanemorris.com
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