2. OMELET STRATEGY SOCIAL MEDIA
MAKING THE CONNECTION
Social media is not just about interactive communities.
It’s about harnessing the interactions that people share
within those communities. It’s about exchanging ideas,
cooperating and collaborating to nurture and
build relationships.
Essentially, social media is all about connections.
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3. OMELET STRATEGY SOCIAL MEDIA
AT THE CENTER OF IT ALL
In fact, social media thrives on connectedness. We
create connections in communities formed around our
common interests. Within these niche groups, social
media gives us the strength to contribute and be a
part of the stories on our own terms.
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4. OMELET STRATEGY SOCIAL MEDIA
PART OF THE PICTURE
After all, people want to be a part of the stories. We
are motivated by the support of others and seek to be
included in the dialogue.
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5. OMELET STRATEGY SOCIAL MEDIA
GOODBYE DISRUPTION,
HELLO INCLUSION
In this new age of participatory media, it’s no longer
about interrupting people to get their attention--it’s
about including them in a conversation that they
actually want to join.
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6. OMELET STRATEGY SOCIAL MEDIA
THE HUMAN TOUCH
To be inclusive and positioned as a natural part of this
social culture, it is important for brands to personify
themselves and adopt human characteristics.
In order to do so, brands can adhere to four different
rules of ‘social engagement’ that resonate with people
and foster the brand’s acceptance into their lives.
Being inclusive means that brands must be:
Sociable, Interactable, Discoverable and Shareable.
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7. OMELET STRATEGY SOCIAL MEDIA
RULE OF SOCIAL ENGAGEMENT #1:
BE SOCIABLE
Being sociable requires an understanding of the
audience and knowing what is important to them.
Regardless of whether the environment is real or
digital, people will welcome you to be a part of their
conversations IF you can add value to them.
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8. OMELET STRATEGY SOCIAL MEDIA
RULE OF SOCIAL ENGAGEMENT #2:
BE INTERACTABLE
People also welcome interactivity and the ability to
experience something on a deeper level than
conversation alone. Being interactive adds depth to
engagement and simultaneously builds the
relationship between a person and a brand.
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9. OMELET STRATEGY SOCIAL MEDIA
RULE OF SOCIAL ENGAGEMENT #3:
BE DISCOVERABLE
Just as people are social creatures, so too are we
creatures of discovery. Social media is a way for
brands to drive people to discover more about them.
As a brand, you can inspire them to join your
conversation by luring them to branded applications or
by connecting them with content to help evolve your
brand’s story.
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10. OMELET STRATEGY SOCIAL MEDIA
RULE OF SOCIAL ENGAGEMENT #4:
BE SHAREABLE
If people like what they find, they’ll share it.
In this highly connected environment, people are more
than willing to pass along a great experience that you
provide them with IF it enhances their communication
experience, rather than dictates it.
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11. OMELET STRATEGY SOCIAL MEDIA
THE INCLUSION EQUATION
SOCIABLE
And when all of these rules of social engagement are
met, the result is an equation yielding results that are +
more powerful than click-throughs or impressions--the
result is people embracing your brand because they INTERACTABLE
want to, not because they have to.
+
By helping your brand become sociable,
interactable, discoverable and shareable, we can
leverage the power of social media to include people
DISCOVERABLE
rather than disrupt them.
+
SHAREABLE
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12. OMELET STRATEGY SOCIAL MEDIA
A MARKETER’S DREAM
The result?
An aspirational brand selected BY consumers for their
own personal enjoyment that fits seamlessly into
their lifestyle.
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13. OMELET STRATEGY SOCIAL MEDIA
Social media will continue to evolve, but the real question is, will you?
To discuss how we can help your brand, please contact
our Director of Strategy, Ryan Stoner at:
Email: Ryan.Stoner@omeletla.com
Website: www.omeletla.com
Phone: 213.427.6400
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