2. “Successful firms are in the business of harnessing innovation to
gain sustained competitive advantage: new and better products that
deliver more value to customers, priced to reflect this higher value”
James Dyson, Chairman, Dyson
Get the innovation support
you need, when you need it
Successful innovation involves a complex mix This pragmatic approach means that
of knowledge, creativity, analysis, skills and organisations of any size in any sector can
leadership. While organisations know where use individual services to provide immediate
their strengths lie and when they need outside impact or construct a bespoke support package
help, it hasn’t always been easy to bring in just precisely suited to their operation, budgets,
the right support, in exactly the right way at schedules and goals. Among the many benefits
the right time and at the right price. Which of this flexible way of working, in which our
is why we offer a unique portfolio of proven services plug directly into organisations’
innovation services so companies can choose ongoing innovation projects, is that we can
exactly what they want, when they want it. build the understanding and trust vital to
successful partnerships.
02/03
3. “Advantage must come from the ability to create and then
commercialise new products and processes, shifting the
technology frontier as fast as rivals can catch up”
66%
of average labour
Professor Michael Porter, Harvard Business School productivity growth in
the UK between 2000
and 2007 is attributed
to innovation
Make innovation
theory work for you
in practice
What an organisation needs from an innovation are experienced in applying innovation
partner depends on the challenges it faces theory to create value for our public and
and the way it works. Whatever the direction private sector clients.
or duration of your innovation journey, our
Our approach to innovation means that we look
team will work with you to make it direct, cost
beyond your products and processes, to your
efficient and commercially effective.
people too. Training and coaching form a key
A number of factors make this possible. component of many of our innovation services,
First, we are a consultancy, so we cover the embedding the skills and attitudes that enable
full spectrum of business activities that can be organisations to innovate and thrive now –
enhanced through innovation. Second, we’re and into the future.
also a business intelligence specialist, which
means our analysts and specialists
10%
growth in turnover was
achieved by companies
over the subsequent three
years after introducing a
new product, compared
to 5.8% for non-
innovators according to
a study by NESTA
04/05
4. “If you give people tools, and they use their natural ability and Our portfolio of innovation services
their curiosity they will develop things in ways that will Define and Identify Evaluate and Select
– Competitor landscaping – Market
surprise you very much beyond what you might have expected” – Market landscaping – Technology
Bill Gates, Microsoft – Technology landscaping – Risk evaluation
– Value profiling – Voice of customer
– Horizon scanning – State of the art
– Voice of customer – Time to innovate
– Innovation audit – Patent modelling
– Cultural audit
Explore and Create Execute and Deliver
– Technology mapping – Market access planning
– Market opportunities – Cost model analysis
Choose your bespoke
– Consumer insights – Technology brokerage
– Horizon scanning – Business modelling
package of innovation
– Ideation – Funding acquisition
– Trend analysis – Collaboration value
– Invent beyond – Partnering
support
– Technical problem – Licensing
solving – Market access
Our portfolio of services reflects the best assemble them in any combination and in any
practices we have developed, adopted and order to give you precisely the tactical insights,
evolved over our 60 years of experience and is ideas, guidance and knowledge you need to
based on a four stage innovation cycle: Define drive your business plans.
and Identify, Explore and Create, Evaluate and
One of the advantages of this flexible approach
Select and Execute and Deliver. Combined, they
is that we can work with you to create a
form a holistic strategic approach to innovation
balanced innovation strategy with a judicious
which will support any organisation wishing
combination of lower-risk, incremental
to try to future-proof their revenues. Of course,
innovation through to more radical, higher risk
everyone starts from a different position,
innovation.
with different experience, therefore you can
Are these the kind of questions you are asking about your business?
Define and Identify Evaluate and Select
What is likely to happen in my market? How can I be sure I’m doing the right thing?
What competitive threats am I facing? Is my innovation meeting market needs?
How can I increase my margins? Which idea will have the greatest impact?
What direction is technology taking? What are my funding and investment options?
Where are the most promising opportunities? How can I mitigate the risk of innovation?
Explore and Create Execute and Deliver
How can I generate more new ideas? How do I get my idea to market?
How can I solve my technical problems? What business model would be best?
What do consumers want? How do I find the right partners?
What is there to learn from other sectors? Do we have the right skills and leadership?
How can I differentiate my products? How do I construct a new supply chain?
06/07
5. “The best, most solid way out of a crisis in a changing market is
through experiment and adaptation. Businesses surf the waves of
‘‘
I never perfected an
invention that I did not
think about in terms of
changing circumstances, and I can’t offhand think of any industries the service it might give
whose best players are not constantly engaged in reinvention of others. I find out what
the world needs, then
one sort or another” Richard Branson, Virgin Group I proceed to invent
’’
Thomas Edison
Let’s work together to
bring innovation to life
in your organisation
We have a strong track record of helping can contribute expertise from over 10,000
organisations in all sectors innovate scientists, researchers and market information
effectively. In the last 10 years, we’ve helped specialists to help you achieve your goals.
clients develop new market opportunities
All that this comprehensive resource has to
worth over £2 billion. This experience puts
offer is channelled through the expertise of
us firmly at the forefront of commercial
our innovation consultants. These specialists
innovation in globally competitive markets.
provide a personalised service, building
We would like to share with you the lessons rapport and trust as they manage delivery of
we have learnt, the expertise we have the services you choose, help you train your
accumulated and the extensive networks staff and advise on issues such as embedding
we have created. Together, these networks innovation capability into your organisation.
of associates and partner organisations
‘‘
Innovation distinguishes
between a leader and a follower
’’
Steve Jobs, Apple
08/09
6. “The most successful innovators have a clear focus on a
robust innovation strategy in addition to opening the
innovation process to parties outside the company”
A T Kearney, US management consultant
Make the decision to
innovate with us
Tell us where your organisation is now and
where it wants to be. We can help you get there.
Call 01664 501 401
Email gareth.davies@pera.com
£133bn
is the estimated amount
of intangible investments
made by business in
innovation in 2007, which
is thought to exceed those
made in physical capital
10/11
7. Pera is one of Europe’s most successful
innovation and business support organisations,
with offices in eight European countries and
a global network of specialists.
A valued partner to clients across all sectors
for over 60 years, our Technology, Consulting
and Training services inspire and enable
organisations to grow and to transform their
products, people and processes beyond their
competitors’ reach.
www.pera.com
Pera, Nottingham Road, Melton Mowbray, Leicestershire LE13 0PB
Pera International is a company limited by guarantee Registered in England 412652
