3. WORLD
POPULATION
In 2030:
9 BILLION PEOPLE
By 2030 world population is forecasted to increase to around 9 billion people. Life
expectancy will increase to 80 years on average compared to 71 years in 2017
12. And this is how Digital
MARKETING
WILL LOOK LIKE IN 2030
13. Email
PP
C
Display Video HTML UX SEO SocialCommunity ContentDisplay
On- page
optimisation
Earning links
& shares
Making sites
search friendly
Keyword research
& targeting
Rich snippets &
schema
Tools & metrics
Redirection &
conicalisation
Personalisation &
localisation
Local SEO &
citation building
Deep knowledge,
experience and ability in one
(or few) fields
A wide breadth of basic knowledge
across many overlapping
disciplines
The T-SHAPED
MARKETER
14. Behaviour
psychology
Storytelling
Data &
analytics
Research Design & UX
Broadcasting
& positioning
Copy-
writing
Sketch
canvas &
wireframe
A/B testing Video
Statistics
& excel
Funnel
marketing
HTML &
CSS
Customer
experienc
e
Bizdev
CRO
Email
Community
Multimedia
Contentmarketing
SEO
Socialmedia
Partnership
Events
Paidads
PR
Viral
Base
knowledge
Depthofknowledge
Channel
expertise
Marketing
foundation