Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive User Engagement and sharing.

2. Fundamentals of
Social Media Marketing
Lecture by: Omer Naveed

3. Social Media is the Fastest Growing Trend in the World
• Internet within the first decade of its public
availability reached to more than a billion people.
• Facebook on the other hand reached to more
than 2 billion people within its first decade.
• More than 62% Americans Use the Platform. It's
Literally Taking over the world (Skynet People)

4. How Active Are People On Social Media Marketing
Platforms?
Social media marketing is the process of creating content that you have tailored to the
context of each individual social media platform in order to drive User Engagement
and sharing.

5. So What is the Best Thing To Post On Social Media
That really is a hard catch, cause every platform is beyond unique in its target
audience and approach.
While on Facebook It Seems that everything works, in reality that seems not to be
the case.
• Videos are constantly overtaking as the most consumed content on the platform.
• Images Are Amazing for Instagram but Not so much for LinkedIn.
• WhatsApp is unique in its features but one of the best social media platforms for
one to one conversation with your current, past and potential customers.
• Wechat has to be the real monster amongst them all with everything from shopping
to chats on the platform.
• Snapchat keeps on trying to regain its footing among the younger audiences.

6. So What is the Best Thing To Post On Social Media
• Facebook: Videos and curated content
• Instagram: High-res photos, quotes, Stories
• Twitter: News, blog posts, and GIFs
• LinkedIn: Jobs, company news, and professional content
• Pinterest: Infographics and step-by-step photo guides

7. What Things To Post On Facebook

8. What Things To Post On Facebook?
Recently, videos and live videos have proven to be the best types of content for
your Facebook Page.
Our video posts generated the highest average reach among all post types. The
average engagement on our video posts is almost on par with that on our photo
posts, which have the highest average engagement.

9. What Things To Post On Facebook?
• Blog posts and curated content.
• After videos, blog posts and curated content are the next types of posts that do
well on our Facebook Page.
• Apart from sharing your blog posts, you can also curate high-quality (proven)
content from third-party Pages and sites.

10. What To Post Instagram?

11. What To Post Instagram?
• High-res photos
• Instagram has become a place where people post only the best photos (and
videos) on their profile.
• After interviewing and surveying 11,000 13 to 24-year-olds around the world,
Facebook recommends marketers to “blend in to stand out”:
• Instagrammers appreciate aesthetic quality in visual content and will often make
the effort to transform the banal into a thing of beauty. Brands seeking to engage
teens and young adults will want to offer an organic experience by aiming for
quality, too. Images and video will ideally be beautiful, thoughtfully composed and
artfully presented.

12. Suggestions for Posters on Instagram
• Here are a few types of high-quality photos you can post to Instagram:
• Product photos: If you sell physical products such as fashion or food, you can post
high-resolution photos of your product in various settings. Califia Farms
(@califiafarms) does a great job with this. (See more examples here from the best
brands on Instagram, according to HubSpot.)
• Behind-the-scenes: Another popular type of Instagram photos from brands are
behind-the-scenes photos. These could be photos of people in the company,
events, or the making of a product (e.g. how a dish is prepared).
• User-generated content: If you can’t get suitable product photos or enough behind-
the-scenes photos like us (a remote company that creates software), you could
post user-generated content.

13. How to Make Your Tweets Worth the Engagement?

14. What is the Twitter Fabase After

15. Want to Network with Corporate BigShots

16. What About These Guys?

17. The Conversation Prism?
YOUR AUDIENCE CAN USE IT TO:
• Create conversations about social media and explain that it goes beyond
Facebook, Twitter, and Instagram.
• Brainstorm new channels and ways to benefit from social media.
• Use it as a tool to create content.
• Study the landscape as you plan your next social media strategy.
• Show your expertise and that social media is not something that should be
ignored.

18. What Do the Lights Represent?
The “white light” in this case, is the focused stream of conversations that are often
grouped, but not separated by voice, context, source, or outcome. We take this
beam of dialog and blast it into a spectrum of discernible light, let’s call it
enlightenment, to see, hear, learn and adapt. We quite literally bring conversations
to light. Used figuratively, it references the clarification or distortion afforded by a
particular viewpoint…for example, “We view conversations across the networks
through the prism of our social dashboard.”
Each shade of color represents an entirely unique reflection of light, meaning
separating context and intention by network.

20. What’s The Ideal Social Media Posting Plan