2. CAMPAIGN

3. OBJECTIVE: Drive online users to the website of m-ms.com.ph where they can support and vote for their favourite M&Ms character.

4. PLATFORMS: Blog Marketing (Contest) Display Banners in Yahoo, Facebook, and Nuffnang Blog Network Social Sharing/Viral Marketing in Churp Churp Network of Nuffnang

6. RESULTS

7. BLOG MARKETING OMG Digital developed an email invite to bloggers to join the campaign containing the mechanics of the bloggers contest. Heavy promotion of the contest was done inside the community of Pinoy Bloggers in Facebook.

8. 29 registered bloggers

9. yellow http://jaredslittlecorner.info http://www.totteringmama.com

10. http://www.jaredslittlecorner.info/2011/06/vote-your-favorite-mm-hue-win-up-to-1000/

11. http://www.totteringmama.com/2011/06/m-ms-vote-and-win.html

12. http://www.pehpot.com http://livinglifetodfullest.blogspot.com http://ruthilicious.blogspot.com http://foodfashionbeautyblog.info http://dressup-down.blogspot.com/ http://bucketofkisses.blogspot.com http://www.earthlingorgeous.com/ http://www.yipeemedia.com http://livingmarjorney.blogspot.com/ http://www.ilovekits.blogspot.com http://serenityoverload.blogspot.com http://ning4u.blogspot.com http://www.freebiesoverload.com http://amoreodiorapporto.tumblr.com/ http://www.hotfunstuffs.com http://www.whimsandviews.com http://www.badudets.com http://www.mygreenlivingideas.com http://www.josieswindow.info http://clumsyclariss.blogspot.com/ green

13. http://www.pehpot.com/2011/06/vote-for-miss-green-and-win.html Clickable banner leading to M&Ms site Initiative contest

14. http://www.pehpot.com/2011/06/green-is-in.html Clickable banner leading to M&Ms site

15. http://www.pehpot.com/2011/06/support-your-m7ms-candydate-wear.html

16. http://www.pehpot.com/2011/07/2-days-more-to-vote.html

17. http://www.pehpot.com/2011/07/miss-green-won.html

18. http://livinglifetodfullest.blogspot.com/2011/06/go-green-and-have-chance-to-win-1000.html Clickable banner leading to M&Ms site – Miss Green

19. http://livinglifetodfullest.blogspot.com/2011/06/use-human-nature-products-for-greener.html Clickable banner leading to M&Ms site – Miss Green

20. http://ruthilicious.blogspot.com/2011/06/i-vote-for-green-m-because-im-green.html

21. http://www.foodfashionbeautyblog.info/vote-for-your-mm%E2%80%99s-candydate-and-win-prizes-worth-us1000/

22. http://www.foodfashionbeautyblog.info/have-you-gone-green-yet/

23. http://dressup-down.blogspot.com/2011/06/vote-and-win-for-ms-green-m.html

24. http://dressup-down.blogspot.com/2011/06/go-ms-green-go-m.html

25. http://bucketofkisses.blogspot.com/2011/06/vote-for-your-favorite-m-candydates.html

26. http://www.earthlingorgeous.com/2011/06/i-support-my-green-mms.html Initiative contest

27. http://www.yipeemedia.com/2011/06/mm%E2%80%99s-vote-for-your-favorite-candydate-character/1713

28. http://livingmarjorney.blogspot.com/2011/06/go-go-go-green.html

29. http://livingmarjorney.blogspot.com/2011/07/m-vote-win-campaign.html

30. http://ilovekits.blogspot.com/2011/06/m-candydates-go-head-to-head-vote-for-m.html

31. http://serenityoverload.blogspot.com/2011/06/go-green-m-search-is-on.html

32. http://ning4u.blogspot.com/2011/06/vote-for-candydate-green-on-m-vote.html

33. http://www.freebiesoverload.com/2011/06/green-is-in/

34. http://amoreodiorapporto.tumblr.com/post/6651391392/vote-for-my-m-m-candydate-miss-green

35. http://amoreodiorapporto.blogspot.com/2011/06/vote-for-my-m-candydate-miss-green.html

36. http://hotfunstuffs.com/2011/06/vote-green-mm-and-win.html

37. http://www.whimsandviews.com/2011/06/mms-candydate-vote-for-sexy-miss-green.html

38. http://www.badudets.com/im-voting-for-green-mms/

39. http://www.mygreenlivingideas.com/have-you-vote-for-ms-green-mms-candydate/

40. http://josieswindow.info/2011/06/lets-go-green/

41. http://clumsyclariss.blogspot.com/2011/06/m-popularity-contest-for-chance-to-win.html

42. red http://www.kumagcow.com http://littlemisskessa.com http://delectableideas.blogspot.com http://raindeocampo.wordpress.com

43. http://raindeocampo.wordpress.com/2011/06/08/mm%E2%80%99s%C2%AE-vote-and-win-campaign-for-the-most-popular-candydate/

44. http://www.littlemisskessa.com/2011/06/m-candy-election.html

45. http://www.delectableideas.com/2011/06/vote-red-my-m-candydate.html?spref=gr#close=1

46. http://www.kumagcow.com/2011/06/fight-for-your-right-represent-vote-red.html

47. blue http://boy-kuripot.blogspot.com/ http://irishell.blogspot.com

48. http://boy-kuripot.blogspot.com/2011/06/m-vote-win.html

49. http://irishell.blogspot.com/2011/06/m-candydates-vote-win-campaign.html

50. orange http://manualtolyf.blogspot.com/

51. http://manualtolyf.blogspot.com/2011/06/vote-m-orange-for-change.html Clickable banner leading to M&Ms site

52. 10,015,492 impressions 0.52% click rate 52,560 clicks 6,261,062

53. ’s note This campaign launched last June 6 and ran until July 8. During the 1 month duration, campaign generated a total of 10,015,492 impressions and 52,560clicks with 0.52% CTR. The campaigns’ most effective placement in terms of both impressions is the Yahoo US Games sponsorship/takeover. It generated a total of 3,919,867 impressions in 2 weeks time while in terms of CTR it’s PH Messenger Insider at 27,535 clicks with a 1.01% CTR – this is way above the Yahoo industry average of 0.78% CTR for PH Messenger insider. In return the campaign’s effective CPM and CPC is very much favorable at P99.85 and P19.03 respectively. This has been one of the lowest most effective CPM and CPC Yahoo has encountered.

54. 54 PH Messenger LREC

55. 55 US Games Sponsorship

56. 56 US Games Sponsorship

57. 57 PH Messenger LREC Takeover

58. 58 PH Messenger LREC Takeover

59. Facebook overwhelmingly delivered impressions and clicks compared to what was estimated. This is due to constant optimization of the ads. Industry Benchmark CTR is 0.01%

60. Weekly Summary

62. Booked Impressions: 1,217,400

63. Over delivery of 1,164,305 impressions

69. Churpchurp Clicks Breakdown 696 697 Clicks Bought: Clicks Delivered: Number of users click on link: 1416clicks Number of unique users click on link: 1053 clicks Churpers Who Participated: 360 Total Potential Online Users Reached: 385,428

70. Buzz Report Example of Twitter feeds:

71. The campaign was discussed in various social networking sites. This earned (media) results gave the campaign more reach and proved that it was successful. facebook, twitter & forums