Dean Bubley, Founder of Disruptive Analysis, presentation on The Future of Business: The Phone Call. Presented at OMN London's The Future of Work – The All-Stars Edition on 11th June 2015 aboard the HMS President, London.

1. The Future of Business:
The Phone Call
Dean Bubley, Disruptive Analysis
June 2015
dean.bubley@disruptive-analysis.com @disruptivedean

2. 1876 was a good year for inventions
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Alexander Graham Bell
Nikolaus Otto
(+Daimler & Maybach)

3. In the beginning – “Proxi-phone”
Near voice

4. Distant voice [Tele-phone]
>130 years ago
Transformative change
4 billion users
>10 trillion minutes
c$1Trillion market

5. But now…. “Peak Phone”
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136%
74%
63%
40% 38%
15% 15%
5% 5%
1% 0%
0%
-7% -7%
-12% -14% -14%-20%
0%
20%
40%
60%
80%
100%
120%
140%
160%
IND CHN BRA RUS POL SGP FRA AUS JPN ITA KOR
GER NED USA ESP SWE UK
Source: Ofcom, IHS, Disruptive Analysis
Aggregate Fixed+Mobile Outgoing Voice
Telephony Volumes, Minutes, 2013 vs. 2008
UK phone
minutes fell
another 5% in
2014

6. Old distant voice [Tele-phone]
Interruptive
One-size fits all
Session-based
Limited context
Unnatural etiquette
Heavily regulated
Expensive
>130 years ago
Pretty good for the 19th century... but for 2015?

7. Services fragmentation: The best tool for the job
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8. The question nobody bothers asking
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Why do people make phone
calls anyway?

9. “Calls” are jacks-of-all trades. Many use-cases:
Conference
Meeting up
Gossip
B2C Cust Svc
B2B internal
Spam
Flirting
Voicemail
Wasting time
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Diagram is illustrative, not actual data

10. Paris telephony - opera

11. Three routes to the future
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Better User-
Interaction
Context &
Purpose
Embedded
Comms
Tech Enablers
Apps & browsers
WebRTC
Sensors
Audio processing
Cloud PaaS
Security & crypto
Machine learning
4G / 5G / WiFi
Analytics & Big Data
UI tools & APIs

12. Embedded communications
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In-app In-Browser In-Thing

13. Key enabler of embedded comms: WebRTC
Source: Disruptive Analysis
2014 Edition WebRTC Report,
March’15 Update
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14. No context
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Photo by Staffage via: kaboompics.com

15. Communications using Context
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App-context Analytic-contextSensor-context

16. Copyright Disruptive Analysis Ltd 2015June 2015
Click here to
speak to an agent
Browsing for:
Darren
Delaney
= Magician
HOT SALES PROSPECT!!
Hand off call
with context
data to affiliate
Context

17. Dean Bubley
www.disruptive-analysis.com
disruptivewireless.blogspot.com
@disruptivedean
information@disruptive-analysis.com
Skype:disruptiveanalysis
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