An App with spanish news in sports, business, lifestyle, travel, technology etc covering all spanish newspapers and magazines. With an option to customize, share and save for later reading (offline), it is a unique App with easy user interface.
4. Where is the Opportunity ?
• 44% market penetration of smart phone
users
• 24% of smart phone users have made a
purchase on their mobile
• 34% expect to use their smart phone more
to access the internet in the future
• 25% would rather give up TV than their smart
phone
5. Our solution
• To bring the relevant news at your fingertips
• To provide one stop shop solution across all
demographics and areas of interest
10. Competition (Indirect)
More than 20mn users Started as a paid App
Worth $500mn Became a free App as it
Not more than 24 started loosing traction
month old company
Owned and launched by CNN
Intention to aggregate rivals news stories
11. Team Composition
• Om Shah - (Founder)
Experience of 8 years in the family business of manufacturing & exporting of
textiles, acquiring new clients in different geographies across North Africa
through customized product development, sales and marketing strategy
Masters in Business Administration from IE Business School’12)
• Francis Osih - (Technical Co-partner & Also sole founder of PobleMobile)
Managing a team of 10+ employees for the past 2 yrs. Masters in
International Management from ESADE Business School
• Jonathan Kyristsis – Responsible for sales and marketing at PobleMobile With
2 years of experience in application marketing while leading a team of 3.
Masters in International Management from ESADE Business School
• Daniel Williams – Responsible for application development at PobleMobile
5 years of industry experience, leading a team of 4
Masters in Electrical Engineering from Nottingham University
12. Projections and Milestones
CPM - .50-.60 cents
PPC – €1-1.2
CPA/D – €1.5-2
Spanish Population - Approximately 50mn
Smart phone Penetration – 44% (22mn and growing)
Mobile Ad usage in Spain’11 – 225%
Projected Ad spend in Spain’12 – €100mn
“As a rule of thumb, dividing sales forecasts by one
hundred and adding one year to the projected shipping
date is about right for startups without a prototype” -
Guy Kawasaki
http://www.mobilemarketingwatch.com/global-mobile-advertising-spend-grows-38-percent-in-q1-2011-spain-sees-225-percent-boost-14832/#
http://blog.tmsfactory.com/robust-mobile-ad-spend-in-spain-local-mobile-ad-revenues-up-in-the-us.html
13. Status and Timeline
• The App is under the working prototype stage
and a Beta version will be ready come venture
day.
• Given the commitment, background and
expertise of the team on hand and the most
important resources being in house, we set
ourselves a target of 3 months to go live in the
market
(Note – Pulse was developed in Launch Pad at
Stanford Business School in a matter of 3
months by 2 mechanical engineering students
from India)
14. One key message
• The concept is already proven, market is
there, content is readily available, and the
team is ready to bring the three together
Pain/need – all in one place……….social, news and different areas of interest. To feed the ever growing number of smart phone users in Spain, where people like to spend their looking for local information and social networking sites . To bridge the gap and save time for users surfing from one online website to the other for news in areas of their interest.
Solution (1 more slide on opportunity) -size of the market and consumers behaviour on mobile And on the advertisers front also……86% visibility
