Covering benefits, best practices and current trends in social media marketing for ecommerce. Included are examples from One Click's own experiences as well as other companies' initiatives and real data to back claims.
http://mashable.com/2011/06/02/web-video-business/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29 1. Google is structuring its search engine results to reward sites that include video. 2. 4. Automated video production technology resources are growing - Ex. Overstock uses SundaySky to create thousands of videos monthly http://video-commerce.org/2010/09/ecommerce-overstock/
Things to mention: Confirmed via email and phone to Danny Sullivan of Search Engine Land in December of 2010 Social factors will have more and more impact on search results - from Google +1 to Facebook likes to Tweets 1) any given video in an index of searchable keywords has a 50 times better chance of appearing on the first page of results than any given text page. 2) With personalized search results, it's crucial your company have a wide social network so you take advantage of social results in SERPs 3) Tweets containing keywords and links can influence your rankings and also improve the rate at which your pages are crawled and indexed Direct Influence (Google + 1,Likes, Tweets) SEO & Social: http://mashable.com/2009/04/15/social-media-seo/ http://www.seomoz.org/blog/the-social-media-marketers-seo-checklist --> http://www.seomoz.org/blog/google-bing-confirm-twitter-facebook-influence-seo Video: http://mashable.com/2011/06/02/web-video-business/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29
“ Perceptions of relationships with an organization seem to be significantly more favorable when the organization’s social networking page has a human presence rather than an organizational presence. Levels of trust, commitment, and satisfaction from users all appear to be positively affected by the use of the human voice in social media.” according to University of Missouri researchers. http://scienceblog.com/45398/use-of-human-voice-in-social-media-can-help-organizations-build-relationships/
http://www.internetretailer.com/2011/04/26/facebook-introduces-another-way-consumers-share http://www.internetretailer.com/2011/03/02/more-likes More on Google +1: http://www.google.com/support/profiles/bin/answer.py?hl=en&answer=1047397&p=sign_up_about_plusones Facebook "like" button - adds a user to a page's fan base Facebook "send" button - sends a link to a product or article, along with a short message, to Facebook friends Twitter "follow" button- enables a user to follow a Twitter account Facebook comments box - allows retailers to add Facebook ’s comment boards to their pages Google +1 - allows Google account users to "vote" for search results thus recommending the page
Social shopping spans a wide range of definitions but can largely be divided into four categories. Primary benefit is to generate revenue and also increase brand awareness. "Shop Together Friends" developed by Decision Step - ShopTogether Friends enables a shopper to invite a friend to navigate the retail site with them, and also to post products she likes or has questions about to Facebook, MySpace and Twitter. http://www.decisionstep.com/solutions/social-shopping/shoptogether-friends/ Social Shopping Sites: Polyvore: allows users to create sets (using products) and share on personal social media sites - vote for favorite sets, etc. Polyvore:http://www.businessoffashion.com/2010/08/ceo-talk-sukhinder-singh-cassidy-chief-executive-officer-polyvore.html#more-14487 http://thenextweb.com/socialmedia/2011/03/08/the-key-trends-in-social-commerce/ http://www.internetretailer.com/2010/03/23/social-shopping-tool-helps-drive-15-increase-in-sales-at-a-skin http://www.internetretailer.com/2011/03/14/want-sell-more-products-impress-shoppers-friends http://www.internetretailer.com/2011/03/23/cafepresscom-2011-all-about-mobile-social-and-global -Last stat: Product recommendations from friends and relatives inspire consumers to visit e-commerce sites more often than does advice from product experts or retailers, suggest survey data from Wantlet Inc., a social commerce company. The findings are based on a survey of some 700 consumers.