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- 1. Social Works CIMB NIAGA KARTU BERLAGU INDEPENDENCE DAY & IDUL FITRI FACEBOOK CAMPAIGN 2012 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 2. Program Pemberantasan TBC (Koalisi Untuk Indonesia Sehat) ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 3. Clean Water Project (JHUCCP/ P&G) ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 4. JHPIEGO/ MNH Program/ PPH Project: IEC & Counseling materials for cadres in Bandung & Subang in 2003 Flip Chart ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 5. JHUCCP/ MNH Program/ SIAGA Campaign One Comm developed IEC materials to mobilize community participation & create awareness on use of skilled provider at birth, distributed mainly in Cirebon area Kalender AMANAT Persalinan Sertifikat AMANAT Persalinan Leaflet AMANAT Persalinan ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 6. UNDP/ KPU: For Election 2004, one comm helped KPU to develop training materials (including 3 x 15 minute TV Program) for KPPS, as well as media planning & buying Training Manual Book Newspaper Ad Post Card ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 7. Koalisi Untuk Indonesia Sehat/ MoH/ JHUCCP: One Comm organized the kick off launch event of National Movement of Washing Hands, officiated by the Ministry of Health ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 8. European Union Visibility Campaign: One Comm organized events such as photo expo, pantomime play, and seminar road show, as well as article write ups and interviews in radio, newspapers and TV ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 9. Pfizer & BPOM ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 10. Banking & Finance CIMB NIAGA KARTU BERLAGU INDEPENDENCE DAY & IDUL FITRI FACEBOOK CAMPAIGN 2012 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 11. Sun Life Financial Indonesia ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 12. CIMB NIAGA KARTU BERLAGU INDEPENDENCE DAY & IDUL FITRI FACEBOOK CAMPAIGN 2012 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 13. CASE STUDY: CIMB Niaga ‘Kartu Berlagu’ CASE STUDY: CIMB Niaga ‘Kartu Berlagu’ Idul Fitri & Independence Day 2012 Idul Fitri & Independence Day 2012 There were 3 important moments in August 2012 : Independence Day, Ramadhan and Idul Fitri. CIMB Niaga decided to combine ‘charity and greeting card’ into music videos because : 1.During Ramadhan most people will try to do good deeds. 2.And now people like to use Facebook to send a greeting since it is free, fast and easy. Four Indonesia’s evergreen music videos were rearranged into more current songs and they were named ‘Kartu Berlagu’. It is the first charity music videos in a form of greeting card ever. It was a success campaign. In a month campaign there were : 109 thousand cards were sent, 79 thousands new fans and people talking about this increased 3233%. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 14. Social Media ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 15. Desktop Applications ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 16. CASE STUDY: CIMB Niaga ‘Kartu Berlagu’ CASE STUDY: CIMB Niaga ‘Kartu Berlagu’ Christmas 2012 Christmas 2012 CIMB Niaga continued the success story of Idul Fitri Kartu Berlagu campaign by creating the same campaign for Christmas 2012. Kartu Berlagu Christmas was also a success. Although Indonesian people are mostly Moeslim, however there were quite many cards were sent during the campaign (1 month): 64 thousands cards were sent and 82 thousands new fans. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 17. Desktop Applications ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 18. FB ADS Body Copy: Sambut bulan kasih Natal dengan membantu sesama. Klik Kartu Berlagu! Ayo berbagi kasih Natal dengan sesama melalui Kartu Berlagu. Klik disini! Waktunya berbagi kasih dengan sesama di bulan Desember. Ayo kirim Kartu Berlagu sekarang! Tebar kasih Natal, tebar Kartu Berlagu untuk membantu sesama. Klik disini! Ajak teman dan kerabat untuk membantu sesama di momen Natal melalui Kartu Berlagu. Klik Sekarang! Kirim kartu ucapan juga bisa sambil bantu sesama. Klik Kartu Berlagu! Ingin berdonasi lewat kartu nyanyian Natal? Klik Sekarang! Ayo kirim Kartu Berlagu sambil menyebarkan kasih Natal kepada sesama. Klik disini! Ayo berbagi kasih di momen Natal dengan mengirim Kartu Berlagu. Klik disini! ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 19. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 20. Print Ad Bisnis Indonesia 325x270mm Kontan 137x200mm Kompas 231x300 mm SWA 210x275mm ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 21. WORKSHOP/ ROAD SHOW ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 22. EXHIBITION/ Clicks Market CARA ASIK CARI MUSIK ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 23. AWARDING NIGHT CARA ASIK CARI MUSIK ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 24. Clicks Society Clicks Society (Online Entrepreneur Community) (Online Entrepreneur Community) ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 25. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 26. Hari Pendidikan Nasional ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 27. Imlek 2012 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 28. Idul Fitri 2012 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 29. Natal 2012 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 30. Nyepi 2012 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 31. Waisak 2012 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 32. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 33. Brand Manual Book ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 34. Website ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 35. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 36. COVER LAPORAN KEUANGAN ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 37. KALENDER 2012 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 38. KALENDER 2012 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 39. AGENDA 2012 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 40. Food & Beverages CIMB NIAGA KARTU BERLAGU INDEPENDENCE DAY & IDUL FITRI FACEBOOK CAMPAIGN 2012 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 41. CASE STUDY: AQUA 1 lt untuk 10 lt CASE STUDY: AQUA 1 lt untuk 10 lt Aqua as the market leader wants to give back to the community through a CSR program that needs to relate to the core business. So it’s more a Core Business Interest (CBI) than a CSR (Corporate Social Responsibility). Program 1 lt Untuk 10 lt was launched in 2007 with heavy multi media campaign including TV, print ad, OOH, digital and event. In 2011, we initiated the development of a story book inspired by the people of NTT where the program took place. The impact of this program is significant and phenomenal, not only it exceeded the (sales) target, it also—most importantly-- generated positive perception and image towards Aqua (and Danone overall) as “a good brand, a trusted brand, a brand that I would recommend and use for long”. In short, the program has strengthened Aqua’s position as the undisputable #1 brand in Indonesia. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 42. LAUNCH & PROGRESS POS – GENERAL TRADE MICROSITE SOCIAL MEDIA PRINT AD ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 43. PHOTO EXHIBITION ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 44. BOOKS ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 45. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 46. CASE STUDY: Es Teler 77 Masak Musikal 1 CASE STUDY: Es Teler 77 Masak Musikal 1 Es Teler 77 is the first Indonesian franchise brand and has been in the market for over two decades. To rejuvenate and refresh the image, starting 2010 Es Teler 77 focused to Moms as the primary target audience (previously it skewed more to teens). Agency helped this by developing a creative communication campaign called MASAK MUSIKAL, in 2011. It is all about COOKING SHOW mixed with SINGING AND DANCING. Why? We believe cooking, singing and dancing are in the heart of every family. And it’s true! Here is the result: With thousands of entries, 6 couples of mom/dad and child were selected as the - participants. It was aired in ANTV every Sunday for 6 episodes and it proved to be the first and - unique of its kind. The PR value generated worth of Rp. 6 billion, half of the actual budget spent. And the - most important is: the sales increased 20% YTD, exceeding the target. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 47. PRINT AD ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 48. MASAK MUSIKAL 2 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 49. CASE STUDY: Es Teler 77 Masak Musikal 2 CASE STUDY: Es Teler 77 Masak Musikal 2 It is a promo bundling with Musica studio. Every purchase of Do, Re or Mi package menu will get the CD music of Nidji or d’Masiv. Other than that, they could also join the cooking competition by sending their original recipes and the 7 finalists will compete during the grand final event that accompanied by the singers. What a great experience ! ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 50. PRINT AD POS MATERIAL Poster X-Banner Spanduk Flagchain Menu Tray matt ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 51. Consumer goods CIMB NIAGA KARTU BERLAGU INDEPENDENCE DAY & IDUL FITRI FACEBOOK CAMPAIGN 2012 ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 52. CASE STUDY: Philips Medan Attack 2011 CASE STUDY: Philips Medan Attack 2011 Philips is the market leader in lighting in Indonesia, except in Medan. Medan is a totally different battlefield for Philips as the market is dominated by a local brand, Hannoch. Hannoch lamps and luminaire have successfully bridged the gap between Awareness and Consideration in Medan and North Sumatera making them a strong competitive brand. Therefore the agency is asked to implement a Push & Pull Strategy Plan among Consumers & Resellers to gain stronger presence and preference in the region. We came up with a Home Visit program for encourage usage and build loyalty, Gerebek Pasar to push sales, branding to increase awareness, and TV and radio campaign to create noise and excitement among the target audience. The integrated program has resulted in generating awareness and sales at the same time, closing the gap between Philips and Hannoch. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 53. Home Visit ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 54. GREBEK PASAR Program ini merupakan program untuk mendukung sales dan distribusi sekaligus pendukung program home visit. Setelah ada branding warung dan home visit, maka dengan adanya Grebek Pasar ini menjadikan konsumen lebih mudah mendapatkan produk ini dengan harga khusus, dan juga berhadiah gimmick spesial. Program grebek pasar ini sengaja in line dengan program home visit, lokasinya pun berdekatan dengan lokasi home visit. Ternyata antusiame konsumen cukup tinggi dengan grebek pasar ini, terlihat dari hasil penjualan yang cukup baik (sales average Rp.1,2jt/ contact, average 3jam). ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 55. GREBEK PASAR Warung Durian Kios Martabak Warung Kopi ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 56. GREBEK PASAR – Branding Material ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 57. Awards and Acknowledgements Awards and Acknowledgements ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 58. Awards and Acknowledgements Awards and Acknowledgements ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 59. Awards and Acknowledgements Awards and Acknowledgements ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 60. Awards and Acknowledgements Awards and Acknowledgements ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
- 61. Awards and Acknowledgements Awards and Acknowledgements ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY