Change of Public Relations by the internet. Three changes: 1. Your message is checked 2. The internet gets more attention 3. Everyone is a source of information. The consequence of these changes are that PR is no longer solely in control of a company's message. The consumer is now in control which message is received and how it is perceived.

1. The change of Public Relations
by the internet
8th of September, 2008

2. Current PR:
PR is in control of the message

3. 3 important changes in PR:
1. Your message is checked
2. The internet gets more attention
3. Everyone is a source of information

4. Three changes in PR:
1. Your message is checked
+ =

5. Google-Check 1:
information is
more transparant

6. easier comparison

7. better overview in time

8. and insight in place

9. Google-Check 2:
information can
be accessed
longer