1. Airbnb
A Fully Optimized Web User Experience
Hoteliers, follow the example…
AirBnB has adapted the
powerful features used by
online lodging providers
to its products & services
By Emilie Alba
October 13, 2012
2. 1- A Search System Similar to “Hotel-
Friendly” OTAs’
Comparison with &
3. Airbnb - the search system is visible, simple, easy to use !
9. Wanderfly
The booking system is not
highlighted & OTAs are
present !
Airbnb
OTA
OTAs The booking system is
visible, simple, easy to use
& without OTAs !
10. 3- Airbnb’s Wish Lists:
The 1st Social Platform that combines
Utility and Pleasure
Comparison with
11. Airbnb - Possibility to create boards
In addition to the social function, the
boards’ content provides a direct
access to booking and search
13. To complete the
boards:
Same process,
Same design ! Airbnb
Pinterest
Airbnb succeeded in
combining utility and pleasure
drawing inspiration from Pinterest
!
14. 4- Confidence is Guaranteed with
Airbnb’s Verification Mentions !
Comparison with &
16. 5- Relevant Online Content for
Airbnb Guests, Hosts, Partners
Videos
Tutorial
Social Media posts
17. Airbnb TV
Excellent
Communication Tools
• Local experience of a
dynamic team through videos
• Tutorials for hosts and guests
The necessary elements
to entice Hosts, Guests &
Partners !
23. Efforts in Optimizing the Web User
Experience are worth it…
Twitter
Google +
Facebook
24. More Tutorials For Hoteliers
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