How To Build Social Media LEADERSHIP & AUTHORITY With Practical Return On Investment ROI - Ecommerce Conference & Expo Melbourne By Doyle Buehler

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The document is a slide deck presentation about social media leadership and ROI. The presenter, Doyle Buehler, is an entrepreneur, educator, and author who will discuss helping attendees understand, find focus for, take action on, and implement ROI for social media. Buehler will also discuss how he spent $250,000 on a website and talk about goals for social media, challenges with ROI, and moving an audience into one's own digital ecosystem through conversation and community. The overall message is that social media ROI comes from conversations and connections that lead to conversions, rather than just likes and costs.

Médias sociaux

Slide Deck on Slideshare.net
bit.ly/doylebuehler06

Hello, I’m Doyle Buehler
•Entrepreneur: Multiple Businesses in Online ecommerce & Digital Media
•Educator: Teach Digital Strategy, Business Planning & Entrepreneurship
•Author: The Book on Digital Leadership for businesses – The Digital
Delusion.

I’m Giving Away A Paperback Copy of My Book
on Digital Leadership…
“The Digital Delusion: How To Overcome The
Misguidance & Misinformation Online”
Tweet @doylebuehler #ownonline

What Am I Here To Talk About?
• Help you understand the babble of ROI
• Help you find the focus of ROI
• Help you action what you need to do
• Help you implement

So, What ABOUT Social Media & Digital Leadership?
Are You Ready to #ownonline

What Are Your Goals
Of This Session?
1 _______________________
2 _______________________
3 _______________________
Please share @doylebuehler #ownonline

What Questions Do
You Need To Answer?
1 _______________________
2 _______________________
3 _______________________
Please share @doylebuehler #ownonline

What Are Your Online
Challenges/Problems
With Social Media ROI?
1 _______________________
2 _______________________
3 _______________________
Please share @doylebuehler #ownonline

The PAIN of Social Media
• No Real Community
• No Leads from Social
• No Sales from Social
• No Profit from Social
• No KNOWN Results
• Just COST-COST-COST

Ready to Get Started With
Social Media ROI?

It’s Not Just About The “Like” –
It’s MORE About the
CONVERSATION

HOT Seat
What Is Your
Experience With
Social Media ROI?
Who has
calculated it and
reviewed it?

Other Quotes From Famous Dudes
“What is the ROI of Your Mother?”
– Gary Vaynerchuk
“The secret to a company’s reach strategy lies in the program’s ability not
only to acquire fans, followers, subscribers and connections, but to convert
them through its use of social media into transacting customers.”
― Olivier J. Blanchard
#eComMelb

What’s The REAL Story of
Social Media ROI
Conversations +
Community +
Connections =
Conversions #eComMelb

It’s About Your Online Purpose
• To Deliver TRUE value to your audience
• To Create your “social selling value”
• To move them into your OWN digital
ecosystem to continue the conversation
#eComMelb

The End of The Story?
It’s more about the conversation, the
community, as well as the connections that you
make
The conversion is the result of having a
strategy, having a process, and having all of the
pieces in place for your audience.

THE ULTIMATE GOAL?
#6. Move YOUR AUDIENCE into your OWN
digital ecosystem to continue the conversation.
#eComMelb

Where to go for more help?
Content/Quotes/Ideas
www.thedigitaldelusion.com/ecommerceexpo2105
Slide Deck on Slideshare.net
bit.ly/doylebuehler06
#eComMelb

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Telling Your Breakthrough Brand Story On Social Media For Entrepreneurs. Breakthrough Brand Social Media is about building your brand story of what is really important about social media, and what can simply cause more confusion, and should be avoided at all costs. If you want clarity about how to manage social media, or where to get the most traction, then this session will give you that kickstart into defining how exactly to use it. You'll find out how to integrate your brand properly - and how to focus on what is really important for your audience. We will breakdown the core strategies, and give you the tools to align your digital marketing with your core messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through brandcasting. Whether you have a "personal" brand, or more of a business brand, you'll find out how to effectively deal with developing a profile for you and a persona for your audience that stands out and gets you noticed. There is a lot to know about the 'how' of social media, which can often times feel overwhelming; we can often times get bogged down in this. However, in this session you will discover the 'why' of social media for you and your business, which will help bring clarity to the 'how'. We will breakdown the core strategies of social media, and give you the tools to align your social media with your core brand messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through social media. Three Key Takeaways: Social media can be messy. Define how to integrate your branding across all your profiles. What profiles do I use? How do you create focus for yourself and your core audience? Social media is BIG - Learn which channels are most important for your business. What channels should I start with? What channels should I use regularly? Which ones are best for my business? Social media is confusing. What exact steps & action should you take to get more traction with what you do, everyday?

Telling Your Breakthrough Brand Story On Social Media For Entrepreneurs

Doyle Buehler

Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them. In this SEMRush webinar, you will learn: How to properly rank visuals with effective SEO How to create visual themes Where to come up with ideas for visuals, besides your lunch How to tell a visual story with your brand How to create “hooks” to help your audience easily share your brand story How to leverage all of your visuals across your entire digital ecosystem

How To Design, Create, and Implement Visuals and Images With Social Media - S...

Doyle Buehler

How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...

Doyle Buehler

How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06 How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever. Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry. Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand. Here is the 2 part break down of the Building Brand Authority Webinars: Webinar 1 - Rocking Your Digital Ecosystem Learn the 7 Disciplines of digital leadership for a successful online presence Create a digital strategy framework that connects your value with the needs of your online audience How to master your content and develop your voice online to deliver your core value Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform How to connect and re-align your website across your entire online platform What you actually need for a working, qualifying, sales and leads funnel Creating influence beyond your immediate reach through focussed advertising and analytics The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.

How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...

Doyle Buehler

How To Grow Your Audience and SEO Through Images and Video This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working? Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem. The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online. In this webinar, you will learn: 1. How to tell your brand story with images and videos 2. How to create a solid strategy that works across your entire digital ecosystem 3. How to increase your search ranking with some simple, easy to remember actions 4. How to create high performing visuals for a tuned audience 5. How to design your videos and visuals for maximum benefit to your audience 6. How to leverage visuals and videos into sales and lead opportunities

How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...

Doyle Buehler

How to connect and re-align your website across your entire online platform. What you actually need for a working, qualifying, sales and leads funnel. Creating influence beyond your immediate reach through focussed advertising and analytics. The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your ATM, and how to put all of your digital ecosystem pieces together, to work FOR you. Want to build and maintain a compelling competitive online presence using your ATM? Based upon Doyle Buehler's award winning digital strategy framework, this KPI series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc) Specifically designed to complement the 5P framework, you will get a step-by-step understanding over 3 webinars that kicks your platform into high gear, with the tools and knowledge to really make things happen online for your business...

How To Kick Ass Online Webinar - Part 3 Digital Leadership Website Sales Funn...

Doyle Buehler

Twitter For Business - The Digital Leadership Project - DSchool Edition

Doyle Buehler

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