1.
How To Crush Your ATM Online
*Squeezing Social Media Through
Your Brand Story*

2.
The Digital Leadership
Manifesto
“There has never been a better time to own your future online with your business.
The success of you and your business is ONLY about building your knowledge
base, using the tools that you have, and being smart about what you do and
how you do it.
Stop wasting time, money and resources on solutions that don’t provide a clear
vision, a clear strategy, and more importantly, a key way to implement what you
have learned.
Stop the self-perpetuation of the things that are wrong with the online world.
Refuse to be segregated or preached to.
Become the Master of your Digital Domain. Now is the time to become the digital
leader, the authority in your niche.”
Build your Online Empire #ownonline

3.
Welcome!
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]
• Please type in your questions along the way
• Slide deck on Slideshare
http://bit.ly/doylebuehler09

4.
• Webinar 1: Rocking Your Digital Ecosystem
• Webinar 2: Squeezing Social Media Through Your Brand Story
• Webinar 3: Integrating and Escalating Your Kick-ass Online
Platform

5.
Webinar Resources
http://thedigitaldelusion.com/kpi-webinar/
http://doy.li/1IwGotT
https://www.facebook.com/groups/onlineinnercircle

6.
Hello, I’m Doyle Buehler
•Entrepreneur: Multiple Businesses in Online ecommerce & Digital Media
•Educator: Teach Digital Strategy, Business Planning & Entrepreneurship
•Author: The Book on Digital Leadership for businesses – The Digital
Delusion.

7.
Is $150,000 Per Month Too Much?
#ownonline

8.
I’m Giving Away A Paperback Copy of My Book
on Digital Leadership…
“The Digital Delusion: How To Overcome The
Misguidance & Misinformation Online”
Just Tweet! @doylebuehler #ownonline
WINNERS From Last Week
@rumblespaleo
@afreshlegacy
@gilltiney

9.
What You Will Find Out Today
• What may be holding you back
• What you can do differently
• How to build a blueprint for a strong
digital ecosystem through SOCIAL
MEDIA & VIDEO & VISUALS

10.
What Am I Here To Talk About?
• Help you understand the babble of
Social & Branding
• Help you find the focus of Social
• Help you action what you need to do
• Help you implement

11.
THE ULTIMATE GOAL?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital
ecosystem to continue the conversation.
#ownonline

12.
Do You Have A Digital Blueprint?

13.
What Are Your Goals
Of This Session?
1 _______________________
2 _______________________
3 _______________________
Please share @doylebuehler #ownonline

14.
What Questions Do
You Need To Answer?
1 _______________________
2 _______________________
3 _______________________
Please share @doylebuehler #ownonline

15.
What Are Your Online
Challenges/Problems
With Social Media ROI?
1 _______________________
2 _______________________
3 _______________________
Please share @doylebuehler #ownonline

16.
INFLUENCE To ACTION
• Move your “audience” to your own lists and
own pages.
• Not about “engagement”
• About INFLUENCE
• WIIFM?

17.
So, Ready To KNOCK-OUT Social Media With Digital
Leadership?

18.
Ready to Get Started?

19.
What Happens When Nobody Likes You?
For Who You Really Are?

20.
The PAIN of Social Media
• No Real Community
• No Leads from Social
• No Sales from Social
• No Profit from Social
• No KNOWN Results
• Just COST-COST-COST

21.
Not About Cute Kittens

22.
Nor About Cute Babies

23.
…Just Don’t Become A Dan Bilzerian

24.
It’s Not Just About The “Like” –
It’s MORE About the
CONVERSATION
Needed to Build
A
COMMUNITY

25.
Social Is Really About YOUR Community

26.
It’s About Your Online Purpose
• To Deliver TRUE value to your audience
• To Create your “social selling value”
• To move them into your OWN digital
ecosystem to continue the conversation
#eComMelb

27.
Shares & Sharing
• Share value – not just about likes
• Why People share - The Psychology of Sharing
• What to share
• Reciprocity
• Find YOUR influencers

28.
Find Your Influencers

29.
Reciprocate

30.
What Exactly Is Social & Sharing?
Most marketers have a good grasp of
the Extrinsic Motivators (price,
features, benefits) of a product or a
piece of content but we often struggle
with the Intrinsic Motivators (how
does the product align to a person’s
feelings or goals) – the “value”.
People are thinking feelers not feeling thinkers.

31.
What Do We Know About People?
The Intrinsic Motivators
we depend on mental models
we want to be in control
we don’t like change
we’re not great at remembering
we love a good story
we are highly visual by nature
we do have some limitations
we are social creatures
we’re curious
we don’t want to put in a lot of effort
we love patterns
we make mistakes

32.
Channels
• Which Ones?
• How to Select?
• Across Channels?
• How to leverage Groups?
• Strategies to growth?

33.
Content – What to Say
• From Content Plan?
• To Whom? Persona
• Are you delivering
your value?

34.
Performance
• Baseline – take one – use
Klout
• Objectives – what are they
• Optimisation – yes, back
and forth
• KPIs – what are you
measuring
• ROI – What is it, how?

35.
Management
• Resources
• Etiquette – Be Nice
• Schedulers – Use them – Bufferapp; Hootsuite
• Online Integration – Feeds, Shares, Comment

36.
Are You NEW To Social?
YES
• Define Your Audience
• Select Your Channel
• Set up accounts (1-2)
• Deliver Your content
(Split between 1% yours
& 9% others)
NO
• Verify Personas
• Align Strategy
• Refine objectives
• Look at Performance –
Goals, Targets
• Deliver superior content
(focus on your 1%)

37.
Experienced in Social?
• Perfecting Campaigns
• Mishaps & Management
• Building Your Team
• Social Policies
• Social strategies for growth
• Complete Performance
Analysis

38.
Advanced Campaigns
• Contests
• Tie in with adverts
• Product downloads
• Pages vs. Groups
• Email Lists

39.
Get On To It [Social]!
1. What are your social objectives: ______________
2. What VALUE are you delivering on Social?: ______
3. What channels are your priority: ______________
4. How will you measure success: _______________
5. What Content are you consistently delivering: _____
6. Who are your influencers? ____________________

40.
Next steps
• Add social media channels over time. Just
focus on 1 or 2 that allow you to deliver
maximum value to your niche audience
• What is your “proactive social plan” – not just
getting likes, but sharing with & for others, not
just putting stuff (crap) out there?

41.
What’s The REAL Story of
Social Media?
Conversations +
Community +
Connections =
Conversions #OwnOnline

42.
Last Words On Social?
• Not just about “you” and your posts. “Check your
ego at the door”
• The most successful people on social are those who
provide limitless value to others – help, share, ideas,
feedback
• Not a popularity contest
• It’s about YOUR COMMUNITY – and constantly
sharing for others

43.
HOT Seat
What Is Your
Experience With
“Social Media”?
What Has
Happened To You?
Email doyle@thedigitaldelusion.com

44.
#OwnOnline

45.
“Your brand
is what
people say
about you
when you’re
not around”

46.
Building Your Brand is
SMART
• Creates awareness of what we, as
entrepreneurs stand for.
• Gives us opportunities to become liked and
followed consistently.
• Elevates our credibility, because we embrace
being ‘out there’ for the world to find.
• Allows us to gain trust – which ultimately
leads to more business!
• It’s NOT just a logo!

47.
Frame 4: Brand Storytelling
1. Branding
2. How to Create & Implement
3. Video
4. Visuals

48.
Branding
• About Your Brand (not your baby)
• Your Value – Your strategic architecture
• Create alignment with visuals & Video
• Your Pitch & Profile
• Assessing & Expressing Your Brand

49.
How To Create & Implement
• Planning – List out your content plan ideas
• Placement – decide on what channels and
how to use it
• Prioritization – you can’t post everything at
once; focus on your core value
• Management – storage, SEO, sharing

50.
Voracious Video • Shared 12x more
than links and text
posts
• Youtube is Second
Biggest Search
engine
• Facebook is fighting
Google/Youtube
over video

51.
What Types of Videos To
Create?
• Signature Series
• Training
• Testimonials
• Pitches
• Instructional
• “Explainer”
• Webinars
• Whiteboard

52.
Get On To It [VIDEO]!
1. I will produce ____ videos, every ___ Week(s)
2. My first topic will be: _________________________
3. It will be ___ minutes
4. My second topic will be: _______________________
5. It will be ___ minutes
6. I will/will not hire a Hollywood production studio

53.
Tools
• Animoto - https://animoto.com
• Vimeo.com (hosting videos)
• Wistia.com (hosting videos)
• Camtasia (video editing and screencaptures)
• Prezi (Presentations): https://prezi.com/
• Animations: http://goanimate.com/videomaker

54.
How To Design Killer Videos
• Favor short videos. If you can make it shorter and make all the
same points, do so.
• Make sure to start off energized, and get the important stuff
in.
• For a video of 4-5 minutes, fewer than 60% of your viewers
will still be with you–against 75% for a 1-2 minute
• Don’t hold your call to action to the end, especially for longer
videos.
• Think about breaking your longer videos up into digestible
bits.

55.
Visuals
• Like 2x more than text only
• Articles with relevant images have 94% more
total views than articles without images
• This is Visual storytelling

56.
What Types of Visuals To
Create?
• Quote Graphics
• Screen shots
• Inspiration
• Industry Tips
• Infographics
• Visual story
• Post title Blocks
• Post images
• Powerpoint & Keynote Slides
• Personal Photography
• Behind the scenes
• Original Designs
• Your Brand Essence
• Striking! Colours, Scenes

57.
What Types of Visuals Are You
Using?

58.
Links To Infographics
http://doy.li/1EhfakEhttp://doy.li/1Ehfhgjhttp://doy.li/1Ehfi3L

59.
8 Elements of Visuals That
Get Shared
1. Correctly Sized
2. Bold & Memorable
3. The Face Has It (35% boost)
4. Hijack #hashtags
5. Key Keywords
6. Consistent
7. Relevance
8. Stand Alone
Here are the optimum image
sizes for each platform:
Facebook: 1,200 x 628
Twitter: 1,024 x 512
LinkedIn: 800 x 800
Google+: 800 x 1,200
Pinterest: 735 x 1,102
Instagram: 1,200 x 1,200

60.
Hack The
#Hashtag
Use 1-2 on Twitter & Facebook
25-30 in Instagram

61.
Not Just About The Selfie

62.
Visuals – How To Create Tools
• Canva: https://www.canva.com
• Powerpoint
• http://visual.ly/
• http://vizualize.me/
• http://piktochart.com/

63.
Remember
• Use your branding, consistently in your images
• Use a consistent style, so people know it
comes from you
• Share from the social channel/network, as
well as from your site

64.
Remember.. Even More…
• Detailed SEO descriptions for search – images
and visuals – onsite and on channel
filenames & ”alt img” & tags

65.
Get On To It [Visuals]!
1. I will produce ____ images, every week
2. It will be designed for (persona): ________________
3. My first image will be about: ___________________
4. My second image will be about: _________________
5. My first infographic will be about: _______________
6. I will use (tool) __________ to design my images

66.
HOT Seat
What Is Your
Experience With
Videos?
Visuals?
Email me doyle@thedigitaldelusion.com

67.
What’s Coming For
The Next Webinar?

68.
Ready To Blow Away Your
Competitors & Become the Star of
the Show?

69.
Trust The Process

70.
#OwnOnline
• Continue to Establish Your Online Platform
with the 7 Frames of Digital Leadership
(FRAME 3 & 4).
• Grow Your COMPLETE Digital Platform –
Augment it! Feed it!
• Be accountable to your business – Continue
to Learn!
• Now is the time to overcome the problems
and difficulties that are slowing you down.
• It doesn’t happen by magic
What Do I Need To Do NEXT?

71.
A Few Last Words
• Get clear with your strategy into Social
• You’re building a community, not your ego!
• Consistently deliver your value across your entire digital
ecosystem
• Your Schedule? WHAT is it?
• Your Value & Your Content? HOW do you deliver it?
• Your ROI? WHERE is the Money? Move your fans to your
own lists and own pages.
• Where are your influencers?
• LIKE & Share others & their content
– It’s not ALL about you! It’s about your community
#OwnOnline

72.
Where to go for more help?
Content/Quotes/Ideas
www.thedigitaldelusion.com/kpi-webinar
Slide Deck on Slideshare.net
bit.ly/doylebuehler09
#OwnOnline

73.
Where to go for more help?
• Let’s connect on Twitter, Linkedin, Facebook –
Just search ‘Doyle Buehler’ @doylebuehler
• Need any Tips? Please email me with ANY
questions doyle@thedigitaldelusion.com
• Call me 0413106880
Slide Deck on Slideshare.net bit.ly/doylebuehler08 #OwnOnline

74.
Where to go for more help?
#ownonline
• Join The Online Inner Circle Facebook Group:
https://www.facebook.com/groups/onlineinnercircle
• Take a look at the resources section for this
webinar (Download the Worksheets):
http://thedigitaldelusion.com/kpi-webinar/

75.
http://www.linkedin.com/in/doylebuehler
https://www.facebook.com/doyle.buehler
http://www.twitter.com/doylebuehler
http://www.instagram.com/doylebuehler
http://www.youtube.com/user/doylebuehler
Please Follow Me On Social

76.
Questions?
Email doyle@thedigitaldelusion.com

77.
The Digital Leadership Manifesto
“There has never been a better time to own your future online with your business. The
success of you and your business is ONLY about building your knowledge base,
using the tools that you have, and being smart about what you do and how you do
it.
Stop wasting time, money and resources on solutions that don’t provide a clear vision,
a clear strategy, and more importantly, a key way to implement what you have
learned.
Stop the self-perpetuation of the things that are wrong with the online world. Refuse
to be segregated or preached to.
Become the Master of your Digital Domain. Now is the time to become the digital
leader, the authority in your niche.”
Build your Online Empire
#ownonline

78.
Other Quotes From Famous Dudes
“What is the ROI of Your Mother?”
– Gary Vaynerchuk
“The secret to a company’s reach strategy lies in the program’s ability not
only to acquire fans, followers, subscribers and connections, but to convert
them through its use of social media into transacting customers.”
― Olivier J. Blanchard
#OwnOnline