Where's your inflection point? The big expeditions of the past had one thing in common - they had a clear goal; a single, clear objective in order to make them successful. Do you have strategies and tactics that gives you distinct clarity amongst today's uncertainty? Globally there is only a 25% penetration of businesses using digital effectively, yet there has been an astounding 5 years of growth in the last 3 months for businesses that do get it right with digital, and make that shift. Will you you be the one to leverage this, in this disruptive economy? In this Masterclass I'll cover the extreme need to find focus and certainty, during these 'shifting' times. Find out how to get clarity & certainty on what is really important strategically for your business, tactics on what to do next, and what you need to know now, to get to your point of certainty. You'll discover: 1. The 3 critical things you must do now in order for your business to survive to thrive 2. The 3 competencies that you won't be able to survive without 3. How to create your own "Expeditionary Force" Flight plan to counter the chaos and create certainty going forward This is only for the new "digital" CEO of the 2020s - the Chief Expedition Officer. Like the great explorers of the past, now is the time to lead out of the chaos and this is where your expedition starts. In this real-time web learning event, I will show you the critical digital understandings & competencies you need, as well as the tactics that you can use to increase your sales and leads, to get to your business objective. Register now. We Are the Digital CHALLENGERS “Change your attitude. Unfuck your head. Make an honest, unsentimental accounting of your present condition. Prepare to be disappointed. Define what you want instead, clearly. By clear I mean precise, and feasible. An unrealistic objective is sure to sabotage the process. Hit the books. Try and err. Inquire. Risk. Mimic. Insist. Resist.” I guide Digital Challenger businesses in navigating the daunting digital economy and overcoming the fear, anxiety & resistance of operating as a true digital company in the 2020s. I help them to discover, align & skyrocket their online business & visibility so the world knows who they are and how they do business.

1. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
It's September 2020.
Where to from here?
Where are you going?
What are you doing?
THE DIGITAL EXPEDITION
+ R E A L T I M E + A D A P T A B L E + R E S O U R C E F U L
I guide Digital Challenger businesses in navigating the daunting
digital economy and overcoming the fear, anxiety & resistance of
operating as a true digital company in the 2020s. I help them to
discover, align & skyrocket their online business & visibility so the
world knows who they are and how they do business.
Hello, my name is Doyle Buehler

2. +Digital +Strategy
WE ARE THE DIGITAL
CHALLENGERS
“Change your attitude. Unfuck your head.
Make an honest, unsentimental accounting of
your present condition. Prepare to be
disappointed. Define what you want instead,
clearly. By clear I mean precise, and feasible.
An unrealistic objective is sure to sabotage
the process. Hit the books. Try and err.
Inquire. Risk. Mimic. Insist. Resist.”

3. ZONE 2
LEARNING
ZONE 3
GROWTH
ZONE 1
FEAR
COMPRE-
HENSION
CERTAINTY
"SHOULD I"
"COULD I"
THE DIGITAL
AMPS
APPROACH
THE DIGITAL
EXPEDITION
POINT OF
CERTAINTY
POINT OF
COMPETENCY
POINT OF
CLARITY
Sensemaking
Give Meaning To Experience
Evolution
Tactics
Strategy
Vision
Strategy?
Your Flightplan
Fear, Learning & Growth
1 - Start
Today?
2. Wait For
Tomorrow?
3. The Day After
Tomorrow?
Early
Wait
Too Late?
1.
CHAOS
"Unimaginable"
Timing & Targeting Your
Digital Expedition
Your Digital Challenge
Inflection & Economy
DigitalEcosystem
DigitalAssets
Q. What Level Are You At Now?
2. 3.
Evolution?
4.
5.
6.
7.
8.
9.
10.
Building Blocks Actions
12.
11.
10.
Building Blocks Actions
9.
8.
7.
Building Blocks Actions
6.
5.
4.
"What Does
1 Degree
Look Like?
When?
When?
When?
When?
Where you are right now?
Where are you going/how will you get there?
What Team/Tools/Tactics do you need?
What are you going to test?
How will you measure success?
1.
2.
3.
4.
5.
#Congratulations
Certainty
UNpredictable
World
Tim
e
Approach
#1 #2 #3
Tactics?
Vision?
Audience
Method
Process
Story
Listening vs
Hearing
Clarity vs
Noise
Static vs
Slipstream
ASSETS
>PAIN
>PROBLEM
>PARALYSIS
CHAOS
S
T
A
T
E
KNO
WLEDGE
MAP
"HOW TO" SYMPTONS
MKTG FEARS
TESTING
CONFIRMATION
TOOLS
"LADDER OR
LIFE RAFT"
ROADMAP
FLIGHTPLAN
STRATEGIC
O
U
T
C
O
M
E
S
'SHIFT'
FOUNDATION
FORESIGHT
SIGNALS
ENABLERS
3 YEARS
30 DAYS
3 MONTHS
THE 6 ESSENTIAL
ELEMENTS
FOR FINDING
CERTAINTY IN
BUSINESS
BUSINESS
Story
KNOWN
"Fixable"
KNOWABLE
"Managable"
COMPLEX
"Unmanagable"
CHAOS
"Unimaginable"
KNOWN
"Fixable"
KNOWABLE
"Managable"
COMPLEX
"Unmanagable"
Predictable
World
Obstacle
Size
The Digital Expedition Planner
The Digital A.M.P.S.
Approach
The Digital Expedition
Time
Q. What are your
"missing bullets"
strategies & insights?
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
+Digital +Strategy
Developing Your Digital "Experiments"
Fear
Zone
Learning
Zone
Growth
Zone
BeSeen
BeHeard
Be Understood
Digital Keystone &
Foundation
ValueCreation
"Surprise&
Delight"
DigitalExperience
"PersonalisedAudienceExperience"
Digital Delivery
"On Demand"
Adaptable
Connected
Resourceful
@doylebuehler
doyle@dept.digital
+61 413 106 880
Doyle Buehlerwww.leadership.digital
NEXT STEPS:
Transactional
Point of Knowledge/Awareness
Clarity
Adaptation & Liminal
Future-proofing
Certainty
Strategic Thinking
Transformational
Evolutionary
Competency
What Will You Need To Take With You?
Signals & Strategy
Where Are You Currently? Where Are You Going?
Digital Transformation
How Do You Make A Difference?
How Can You Unwind
The CHAOS?
How Will You Get "There" & "When"?
Q. What Are The Signals
You're Being Sent?
What Are The Building Blocks You'll Need
For Your Expedition?
Q. Can You Define &
Describe Each Step? "DO Strategic"
>Reinforcing
Success
"DO Something
>Unstable
"DO Nothing"
>Reinforcing
Failure
"When is the best time to
plant a tree?
"Is your audience wearing noise-
cancelling headphones?"
#4
>For Creating Real-Time, Connected &
Adaptive Digital Challenger Brands
"How do you find
clarity in
combatting
the chaos?
Q: Circle the
items you need
to work &
develop.
#TheBlackWire
How Do You Prepare To Get to Clarity,
Certainty, Competency?
"What's the best way
to cross the Grand
Canyon?"
What do
obstacles look
like?
[A]
[M]
[S]
[P]
"How are you connecting &
communicating?"
"What is your internal
structure to connect?"
Q: Rank & Prioritise
"What steps are
critical to succeed?"
"What journey are you
bringing your audience on?"
#DigitalLeadership
Clarity Competency#BlackWire #DigitalGenius
Q: Rank & Prioritise
"The Airport Terminal" [Liminal Space]
Where
We
Are
Where
We
Need to
Be
Transformational
Transactional
Understanding Your Audience
How Are You Evolving &
Transformaing Your Business?
Vectors Are Everything
[AMPS]
[Milestones]
[Legs]
[Phases]
"Progress is not
always a straight
line."
Building Blocks Actions
3.
2.
1.
Q. When Are You
Prepared To
Take Action?
How BIG & Quickly
Does THE "Problem"
Become?
You are now the
"NEW"
Digital CEO
The Chief Expedition Officer
1º

4. Sensemaking
Give Meaning To Experience
1.
CHAOS
"Unimaginable"
Q. What Level Are You At Now?
UNpredictable
World
Story
KNOWN
"Fixable"
KNOWABLE
"Managable"
COMPLEX
"Unmanagable"
CHAOS
"Unimaginable"
KNOWN
"Fixable"
KNOWABLE
"Managable"
COMPLEX
"Unmanagable"
Predictable
World
Q. Can You Define &
Describe Each Step?
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

5. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Digital Adoption/Penetration

6. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Digital Activity

7. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
20%-30% Digital
Adoption/Penetration???
That's it???
Digital Leader

8. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Where's the opportunity?

9. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Digital Vs. "Real"
“porque no los dos?”
"Why can't you have both!"

10. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

11. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Inflection & Economy2. How Do You Make A Difference?

12. 1 - Start
Today?
2. Wait For
Tomorrow?
3. The Day After
Tomorrow?
Inflection & Economy2. How Do You Make A Difference?
"DO Strategic"
>Reinforcing
Success
"DO Something
>Unstable
"DO Nothing"
>Reinforcing
Failure
"When is the best time to
plant a tree?
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

13. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
"DO Strategic"
>Reinforcing
Success

14. 3.
Listening vs
Hearing
Clarity vs
Noise
Static vs
Slipstream
Signals & Strategy
Q. What Are The Signals
You're Being Sent?
"Is your audience wearing noise-
cancelling headphones?"
Understanding Your Audience
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

15. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Q. What are your
"missing bullets"
strategies & insights?
3. Signals & Strategy
Understanding Your Audience

16. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

17. Evolution
Tactics
Strategy
Vision
Strategy?
Evolution?
4.
Tim
e
Approach
#1 #2 #3
Tactics?
Vision?
Where Are You Currently? Where Are You Going?
Digital Transformation
#4
Q: Rank & Prioritise
"The Airport Terminal" [Liminal Space]
Where
We
Are
Where
We
Need to
Be
Transformational
Transactional
How Are You
Evolving &
Transformaing Your
Business?
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

18. ZONE 2
LEARNING
ZONE 3
GROWTH
ZONE 1
FEAR
COMPRE-
HENSION
CERTAINTY
"SHOULD I"
"COULD I"
Fear, Learning & Growth5.
ASSETS
>PAIN
>PROBLEM
>PARALYSIS
CHAOS
S
T
A
T
E
KNO
WLEDGE
MAP
"HOW TO" SYMPTONS
MKTG FEARS
TESTING
CONFIRMATION
TOOLS
"LADDER OR
LIFE RAFT"
ROADMAP
FLIGHTPLAN
STRATEGIC
O
U
T
C
O
M
E
S
'SHIFT'
FOUNDATION
FORESIGHT
SIGNALS
ENABLERS
3 YEARS
30 DAYS
3 MONTHS
THE 6 ESSENTIAL
ELEMENTS
FOR FINDING
CERTAINTY IN
BUSINESS
BUSINESS
What Will You Need To Take With You?
How do we KNOW where we are?
"How do you find
clarity in
combatting
the chaos?
Q: Circle the
items you
need to
understand,
work &
develop.
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

19. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

21. THE DIGITAL
AMPS
APPROACH
THE DIGITAL
EXPEDITION
POINT OF
CERTAINTY
POINT OF
COMPETENCY
POINT OF
CLARITY
6. The Digital Expedition
How Can You Unwind
The CHAOS?
#TheBlackWire
How Do You Prepare To Get to Clarity,
Certainty, Competency?
"What's the best
way to cross the
Grand Canyon?"
What do
obstacles
look like?
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

22. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Is it a "Safari" or "Expedition?"

23. POINT OF
CERTAINTY
POINT OF
COMPETENCY
POINT OF
CLARITY
6. The Digital Expedition
How Do YOU Prepare To Get to Clarity,
Certainty, Competency?
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
What are YOUR
points?

24. DigitalEcosystem
DigitalAssets
7.
Certainty
Audience
Method
Process
Story
The Digital A.M.P.S.
Approach
Fear
Zone
Learning
Zone
Growth
Zone
BeSeen
BeHeard
Be Understood
Digital Keystone &
Foundation
ValueCreation
"Surprise&
Delight"
DigitalExperience
"PersonalisedAudienceExperience"
Digital Delivery
"On Demand"
Adaptable
Connected
Resourceful
Transactional
Point of Knowledge/Awareness
Clarity
Adaptation & Liminal
Future-proofing
Certainty
Strategic Thinking
Transformational
Evolutionary
Competency
What Are The Building Blocks You'll Need
For Your Expedition?
[A]
[M]
[S]
[P]
"How are you connecting &
communicating?"
"What is your internal
structure to connect?"
Q: Rank & Prioritise
"What steps are
critical to succeed?"
"What journey are you
bringing your audience on?"
#DigitalLeadership
Clarity Competency#TheBlackWire #DigitalGenius
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

25. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

26. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Process
ValueCreation
"Surprise&
Delight"
DigitalExperience
"PersonalisedAudienceExperience"
Digital Delivery
"On Demand"
[P]
"What steps are
critical to succeed?"
The "Third Wave of Business"
"HelloFresh - Meets Jamie Oliver
- Meets UberEats"
"Cirque Du Soleil Vs. Disney"
How Do You Create
Alignment with these 3?

27. Your Flightplan
8.
Building Blocks Actions
12.
11.
10.
Building Blocks Actions
9.
8.
7.
Building Blocks Actions
6.
5.
4.
When?
When?
When?
When?
How Will You Get "There" & "When"?
[AMPS]
[Milestones]
[Legs]
[Phases]
"Progress is not
always a straight
line."
Building Blocks Actions
3.
2.
1.
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Prioritise each of the 12 'power
triangle' elements for YOU
Place them in order on the
flightplan 'building blocks' - with an
'action' to get started
Add an estimated date to finish by
ACTION
1.
2.
3.

28. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

29. Early
Wait
Too Late?
Timing & Targeting Your
Digital Expedition
9.
Obstacle
Size
Time
Vectors Are Everything
Q. When Are You
Prepared To
Take Action?
How BIG & Quickly
Does THE "Problem"
Become?
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

30. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

31. "What Does
1 Degree
Look Like?
1º
Timing & Targeting Your
Digital Expedition
9.
Vectors Are Everything
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

32. Your Digital Challenge
10.
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
What to do next?
Where you are right now?
Where are you going/how will you get there?
What Team/Tools/Tactics do you need?
1.
2.
3.
1
2
3

33. Your Digital Challenge
10.
Where you are right now?
Where are you going/how will you get there?
What Team/Tools/Tactics do you need?
What are you going to test?
How will you measure success?
1.
2.
3.
4.
5.
Developing Your Digital "Experiments"
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

34. #Congratulations
You are now the
"NEW"
Digital CEO
The Chief Expedition Officer
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

35. @doylebuehler
doyle@dept.digital
+61 413 106 880
Doyle Buehler
www.leadership.digital
NEXT STEPS:
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Get Your Free Copy of
#Breakthrough
Where you are right now?

36. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

37. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

38. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands

39. +Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands