Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
•Télécharger en tant que PPTX, PDF•
1 j'aime•941 vues
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy. Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business. Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Similaire à Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler (20)
Plus de Doyle Buehler
Plus de Doyle Buehler (20)
Dernier
Dernier (20)
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
- 1. Where is Your #DigitalGenius Hiding? Doyle Buehler, MBA @doylebuehler BBG Linkedin Plus Forum Real World Knowledge to Survive & Thrive In The Age of Digital
- 2. What’s Your Inflection Point? @doylebuehler What is the point that you will ‘change’ for the better?
- 3. Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world.
- 4. It’s also the worst time in history, because we have access to… literally billions of other people around the world. Competition is fierce;
- 5. It’s never been easier to get your ideas out there with social media, but it’s the hardest time because there is so much more noise out there HOW do you GROW With Social?
- 6. Wasn’t Social Media Supposed to SAVE your business – not destroy it?
- 7. Wasn’t Social Media Supposed to make business EASIER? LESS complicated?
- 8. What Happens When Nobody Buys From You?
- 9. *In business for 17+ years *Built multiple tech/ecomm startups *Expanded around the world *Top 40 Fastest Growing Company in Canada & #1 Fastest in the State *Agency work with Fortune 100 Co’s *Run a Global Strategic Digital Consultancy Strategy & Storytelling for the digital age. @doylebuehler
- 11. Where are YOU now?
- 12. Where Could You Be? Where Could You Grow?
- 13. Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It’s no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that.
- 14. Can’t figure out who to blame? What’s Your Strategy?
- 15. You're only one click away from your competitors. Businesses without a solid digital strategy for their business will not be able to breakthrough the clutter and noise of what is there and what is coming.
- 16. What does 2020 hold? Weren’t we supposed to have flying cars?
- 17. It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter. @doylebuehler
- 18. Tom Goodwin, Tech Crunch 2015
- 19. YET… WeWork founders did not get their startup to a $47 10 billion dollar company in just 9 years by constantly posting on social.They had a purpose. A Story.They took us on a journey.
- 20. Wework - knows the journey of their audience Uber - knows the journey of their audience Airbnb - knows the journey of their audience Do you?
- 21. In the Digital Age, journey matters now more than ever for GROWTH. If you have a strategy you can tell your true journey. You can GROW your business with a journey.
- 22. The journey is what gives your customer clarity & certainty about their future. This is your strategy. You control the narrative, the roadmap.
- 23. It’s not a journey about how awesome you are, along with your amazing tech & company Nor how you are going to “change the world”. They’ve heard it all before.
- 24. Nor even about being the next “amazing” founder
- 25. The keystone concept First, we need a Growth Framework; a ”Keystone” methodology to hold all the pieces of digital, “up”. Your Business IS DIGITAL IT Is a Journey
- 26. Or it simply is rubble
- 27. @doylebuehler But what amazing things you can do with it.
- 28. The “Missing Bullets” is your strategy. “The armor doesn’t go where the bullet holes are. It goes where the bullet holes aren’t: on the engines” – Abraham Wald We have to look deeper… the “answer” is not always right in front of us. @doylebuehler
- 29. @doylebuehler
- 30. The Journey to the “Zero Moment of Truth” 7 Hours 11 Touchpoints 4 Channels @doylebuehler
- 31. @doylebuehler Your Audience Is ON a Journey
- 32. ATM • [visual of ATM] Source: Daniel Priestley, Key Person of Influence
- 33. Your Don’t Need To Be Albert Einstein To Be A #DigitalGenius It’s your strategic thinking
- 34. The Growth of Your Business Depends on You Developing Your Digital Genius• Being Competitive in the digital environment • Developing New Customers Online • Demonstrating “Digital Leadership” • Understanding & Knowledge about what works online and what doesn’t How Do We BUILD The Journey?
- 35. You just need to be able to tie all the pieces of your digital ecosystem together… …properly
- 36. What’s Your Digital Genius? Skills & Leadership in Social Awareness&Knowledge ofSocial Digital Genius Zone Clarity & Certainty – understanding of Social to GROW & SCALE within business Thought Leader or “Guru” Zone Good ideas, but little knowledge to grow/scale within business with Social Disrupted Zone Overwhelmed, confused, non-competitive (analysis paralysis Technician Zone Knows ‘social’ but can’t fully implement within business @doylebuehler
- 37. @doylebuehler
- 38. What’s Your Digital Genius Score? • Digital Awareness 1 to 10 _____ • Digital Knowledge 1 to 10 _____ • Digital Skills 1 to 10 _____ • Digital Leadership 1 to 10 _____ @doylebuehler
- 40. Your #Breakthrough Strategy Your ”Keystone” Your Digital Genius Your Growth
- 41. Strategy Questions • What are we “about”? __________________ • What do we do best? ___________________ • What makes it work? ___________________ • What VALUE are you going to Deliver – Today? “Tomorrow”? Next Year? ________________ @doylebuehler
- 44. What’s Your Inflection Point? @doylebuehler What is the point that you will ‘change’ for the better?
- 45. What Happens When Nobody Buys From You?
- 47. www.Leadership.Digital Take the #DigitalGenius Assessment & Get a Free Paperback Copy Of #Breakthrough & Links to Business Canvases
- 48. @doylebuehler What’s Killing Businesses? 60% of small businesses cease operating within the first 3-5 years of starting. …They stop thinking strategic, long-term.
- 49. Your Survival Is Not Assured. Your Growth is never “Automated”; it’s never ”just” about Social Media, either.
- 50. You have two main challenges to make sure that you’re not going to be a statistic: Your Digital Genius Challenge
- 51. #1 What 4 #DIGITALGENIUS traits are your strengths & weaknesses? Which one can you develop more of, now? #2 How will you “MarieKondo” (i.e. ‘organise’) the sh*t out the pieces of your digital ecosystem to deliver your value? Your Digital Genius Challenge
- 52. Where Do You NEED to be? Skills & Leadership in Social Awareness&Knowledge ofSocial Digital Genius Zone Clarity & Certainty – understanding of Social to GROW & SCALE within business Thought Leader or “Guru” Zone Good ideas, but little knowledge to grow/scale within business with Social Disrupted Zone Overwhelmed, confused, non-competitive (analysis paralysis Technician Zone Knows ‘social’ but can’t fully implement within business
- 53. What’s 1 Degree off Course? Strategy is the 1º for Growth
- 54. What are you going to use?
- 55. Develop your #DigitalGenius to create your own certainty, your own future, your own growth for your business. This is your strategy.
- 56. But clear implementation is always important. 😂 😂 😂
- 57. Unleash Your Digital Genius @doylebuehler Doyle Buehler QUESTIONS?
- 58. @doylebuehler Please Reach Out & Introduce Yourself After The Presentation
- 59. @doylebuehler
- 63. Ask me later on how to get a free copy of my NEW Book on Digital Strategy - “#Breakthrough – Unleash Your Remarkable Brand Value, Influence & Authority” Start Your Transformation Journey Breakthrough.Digital @doylebuehler
- 72. www.Leadership.Digital Take the #DigitalGenius Assessment & Get a Free Paperback Copy Of #Breakthrough & Links to Business Canvases
Notes de l'éditeur
- Aspirational Open Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world. It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster It’s never been easier to get your story out there, but it’s the hardest time because there is more out there What’s the difference between Yoda & Luke Skywalker? WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
- Aspirational Open Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world. It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster It’s never been easier to get your story out there, but it’s the hardest time because there is more out there What’s the difference between Yoda & Luke Skywalker? WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
- Aspirational Open Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world. It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster It’s never been easier to get your story out there, but it’s the hardest time because there is more out there What’s the difference between Yoda & Luke Skywalker? WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
- Aspirational Open Isn’t it cool - It’s the greatest time in history, as we have access to literally billions of people around the world. It’s also the worst time in history, because we have access to literally billions of other people around the world - and so does everyone else. competition is fierce, you’re 1 click away from disaster It’s never been easier to get your story out there, but it’s the hardest time because there is more out there What’s the difference between Yoda & Luke Skywalker? WHat’s a popular TV show or movie or stremaing? Who do you identofy with? THAT’s the power of storytelling
- Just think about this for the moment
- Do you feel all alone?
- Me, today I’ve built multiple tech startups and international companies. Top 40 fastest... I talk with digital leaders around the worls My agency experience, finding what’s wrong
- What are your biggest challenges online? Please share @doylebuehler
- My Journey Story matter now more than ever WIIFM Don’t be the hero - be yoda WHat I’ve seen Who I am Why things aren’t working the way we think they are… marketing/websites What’s missing - the strategy A website by itself doesn’t work - most of them are just a brochure build a website and no one shows up, SEO doesn’t really work anymore, the confusion for traffic. People going to website and nothing happens - is the website a problem or is it traffic, which ads shoud I buy…? If your toolbox only has a hammer, every problem is a nail, content marketing for ‘free’ traffic...takes 6-12 months, doesn’t always work. Is it the website or is it the agency? Can’t figure out who to blame. - what’s mssing from the middle of this picture - the strategy.
- My Journey Story matter now more than ever WIIFM Don’t be the hero - be yoda WHat I’ve seen Who I am Why things aren’t working the way we think they are… marketing/websites What’s missing - the strategy A website by itself doesn’t work - most of them are just a brochure build a website and no one shows up, SEO doesn’t really work anymore, the confusion for traffic. People going to website and nothing happens - is the website a problem or is it traffic, which ads shoud I buy…? If your toolbox only has a hammer, every problem is a nail, content marketing for ‘free’ traffic...takes 6-12 months, doesn’t always work. Is it the website or is it the agency? Can’t figure out who to blame. - what’s mssing from the middle of this picture - the strategy.
- Isn’t it exciting!
- We’ve heard that Uber doesn’t have any cars… and… Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.
- My Journey Story matter now more than ever WIIFM Don’t be the hero - be yoda WHat I’ve seen Who I am Why things aren’t working the way we think they are… marketing/websites What’s missing - the strategy A website by itself doesn’t work - most of them are just a brochure build a website and no one shows up, SEO doesn’t really work anymore, the confusion for traffic. People going to website and nothing happens - is the website a problem or is it traffic, which ads shoud I buy…? If your toolbox only has a hammer, every problem is a nail, content marketing for ‘free’ traffic...takes 6-12 months, doesn’t always work. Is it the website or is it the agency? Can’t figure out who to blame. - what’s mssing from the middle of this picture - the strategy.
- Our journey What I’m going to show you What is a strategy - your customer/hero’s journey - bleak present and better future, and they have no idea how they get there.
- My key message It’s not a story about you and your amazing company 1. Who is your hero - what are they thinking and feeling 2. Writing your Hero’s journey - what do they really want - what they are telling you and not telling you 3. Mapping the digital journey
- Or about being the next amazing guru or founder
- Agile practitioners must be committed to continuous improvement in quality and cost-effectiveness, which means that every development is analyzed for lessons that can be used to improve policies and working practices. Agile is all about teamwork, transparency, and technical excellence. No matter what your experience with Agile practices and techniques, the foundation for Agile methodologies is rooted in best practices positioned to enable collaborative environments where diverse teams can continuously learn, improve, grow and produce. There are 12 principles of Agile methodology that assist in forming the Agile foundation of collaborative productivity. These 12 principles - inspired by and supportive of the Agile Manifesto - are guiding practices that support teams in implementing and executing with agility the production of software development. Satisfy the Customer Welcome Change Deliver Frequently Work Together Build Projects Face-To-Face Time Measure of Progress Sustainable Development Continuous Attention Keep It Simple Organized Teams Reflect for Effectiveness
- We have to look deeper… the answer is not always right in front of us. The smartest person in the room was usually Abraham Wald. The armor, said Wald, doesn’t go where the bullet holes are. It goes where the bullet holes aren’t: on the engines Wald’s insight was simply to ask: where are the missing holes? The ones that would have been all over the engine casing, if the damage had been spread equally all over the plane? Wald was pretty sure he knew. The missing bullet holes were on the missing planes. The reason planes were coming back with fewer hits to the engine is that planes that got hit in the engine weren’t coming back.
- You may think it is a lot, but it is a start
- First – we need to break out of some of the digital assumptions that we all make. Are you missing 67% of your market? The people that are perfect The biggest failure of online – assuming that everyone is ready and going to buy from you. How many people actually use a “Contact us page”? Source: Callun Rush
- This is the pieces of the journey
- On a scale of 1 to 10 – where do you stand on each axis?
- See how social fits together properly – part of your complete digital ecosystem and developing your digital genius. We can’t just focus on “social” anymore.
- Take some time to answer these questions. The more detailed questions are in the resources page
- Do you feel all alone?
- Is your digital leadership affecting your business? – take the digital leadership quiz now
- Regroup Importance of digitalstorytelling Telling the human side A total of 250,242 entities were deregistered from the Australian Securities and Investments Commission by June 30 2018 with 86.9 per cent of failures in the past financial year businesses having fewer than 20 employees. According to the Australian Bureau of Statistics, more than 60 percent of small businesses cease operating within the first three years of starting.
- Regroup Importance of digitalstorytelling Telling the human side A total of 250,242 entities were deregistered from the Australian Securities and Investments Commission by June 30 2018 with 86.9 per cent of failures in the past financial year businesses having fewer than 20 employees. According to the Australian Bureau of Statistics, more than 60 percent of small businesses cease operating within the first three years of starting.
- Challenge them But you have two main challenges to make sure that you’re not going to be a statistic: 1) Developing a Strategy for your Business - Writing the Story That will Inspire Your Ideal Customer to Invest in a better future. 2) Delivering Your Story Online - getting all the technical parts right so you can put your story out.
- Challenge them But you have two main challenges to make sure that you’re not going to be a statistic: 1) Developing a Strategy for your Business - Writing the Story That will Inspire Your Ideal Customer to Invest in a better future. 2) Delivering Your Story Online - getting all the technical parts right so you can put your story out.
- On a scale of 1 to 10 – where do you stand on each axis?
- Are you going to use the right tool for the job?
- Aspirational Close It’s not about your story - it’s about your hero’s story - your ideal client story. We want to be Luke Skywalker, but must be like Yoda WIIFM Create the call to adventure for your Be the yoda Story matters in creating your certainty, your future
- “There has never been a better time to own your future online with your business. The success of you and your business is ONLY about building your knowledge base, using the tools that you have, and being smart about what you do and how you do it. Stop wasting time, money and resources on solutions that don’t provide a clear vision, a clear strategy, and more importantly, a key way to implement what you have learned. Stop the self-perpetuation of the things that are wrong with the online world. Refuse to be segregated or preached to. Become the Master of your Digital Domain. Now is the time to become the digital leader, the authority in your niche.” Build your Online Empire
- I’ve been in the digital space for over 15 years – taking businesses of all sizes through the paces of becoming remarkable. One of my second startups (spending $250k, but not having a real business Enterprise & Entrepreneurship: I help enterprises & entrepreneurs grow their online ecosystem, business and sales, through digital leadership Educator: Teach Digital Strategy, Business Planning & Entrepreneurship Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- How to start to engage with your audience to get INFLUENCE TO ACTION for people who ask great questions. This is my book. For good questions. Author: The Book on Digital Leadership for businesses – The Digital Delusion.
- Is your digital leadership affecting your business? – take the digital leadership quiz now