First of 4 webinars, introducing oneM2M and looking at business opportunities, challenges and drives in the M2M and IoT industry

1. © 2014 oneM2M
HOW STANDARDIZATION ENABLES
THE NEXT INTERNET EVOLUTION
Marc Jadoul
Strategic Marketing Director, Alcatel-Lucent
marc.jadoul@alcatel-lucent.com
oneM2M www.oneM2M.org

2. © 2014 oneM2M16-Oct-14 2
About this webinar
First in a series of 4 webcasts, introducing oneM2M,
the global standards initiative for Machine to Machine
communications and the Internet of Things
Today: part 1, looking at M2M business opportunities,
challenges and drivers for standardization.

3. © 2014 oneM2M16-Oct-14 3
The next step in
internet evolution
Source: Alcatel-Lucent
Pre-
internet
Internet of
CONTENT
Internet of
SERVICES
Internet of
PEOPLE
Internet of
THINGS
+ IP
networks
+ IT platforms
& services
+ devices
& apps
+ sensors,
more devices
& tags,
big data
“SOCIAL
MEDIA”
“WEB 2.0”“WWW”
“HUMAN
TO
HUMAN”
•Fixed &
mobile
telephony
•SMS
•e-mail
•Information
•Entertainment
•…
•e-productivity
•e-commerce
•…
•Skype
•Facebook
•YouTube
•…
•Identification, tracking,
monitoring, metering, …
•Automation, actuation,
payment, …
•…
“MACHINE
TO
MACHINE”
+ ambient
context,
data
semantics

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Topping Gartner’s hype cycle
Internet of Things
Source: Gartner, July 2014

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The IOT is going to be big
(though nobody really knows how big…)
28.1 BILLION
“UNITS” IN 2020
26 BILLION
“UNITS” BY 2020
$7.1 TRILLION
GLOBAL SOLUTION
REVENUES BY 2020
$300 BILLION
SERVICES REVENUES
IN 2020
$1.9 TRILLION
GLOBAL ECONOMIC
VALUE IN 2020
Source: IDC, May 2014 Source: Gartner, March 2014
25 BILLION
M2M “CONNECTIONS”
BY 2022
$1.2 TRILLION
GLOBAL OPPORTUNIY
BY 2022
OF WHICH
2.6 BILLION
ARE CELLULAR
Source: Machina Research, January 2013

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When communications, IT
and CE industries meet
BIG
DATA
M2M
COMMUNICATIONS IT
ENABLED
COMMS
ENABLED
CE
ENABLED
Source: Alcatel-Lucent

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Why now?
Lower hardware costs and ubiquitous mobile access
enabling more intelligence and seamless connectivity
Proliferation of
mobile devices
and M2M endpoints
creating a customer base
for deploying new
applications
Abundance of data
and information
combined with a growing
understanding of how collec-
tive data can be used to add
greater efficiency to our lives
Network operators,
enterprises, utility
providers and
public administrations
are transforming the
way they interact
with their customers,
suppliers and partners
Consumers and business
users looking for new
services and applications
to enrich the way they
live, work, commute,
shop and care for their
community and
environment
M2M standardization addressing the need for
end-to-end architecture, security and
interoperability, facilitating applications
development, and global services rollout
IOT

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A long tong tail of applications
# Applications
#Assets per
Application
“KILLER” APPS
THE LONG TAIL
SEGMENT/INDUSTRY/
BUSINESS SPECIFIC
Source: Alcatel-Lucent

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Where is M2M used today?
Source: TechRepublic & ZDnet, 2013
0% 10% 20% 30% 40% 50%
Percentage of organizations using M2M now or implementing in 12 months (n=98)
Energy (smart metering,
wireless grid, etc.)
IT & Network monitoring (traffic
monitoring, endpoint mngmnt, etc.)
Automotive, transportation & logistics (vehicle
telematics, fleet & asset tracking, etc.)
Health care (patient monitoring, drug
interaction detection, etc.)
Facility management (HVAC, security,
lighting, access, etc.)
Manufacturing & industrial (plant
monitoring, process control, etc.)
Retail (RFID inventory tracking, POS kiosks,
vending unit monitoring, etc.)
Consumer products (fitness monitors, personal
navigation, networked digital photo frames, etc.)
48.0%
46.9%
43.9%
31.6%
28.6%
26.5%
24.5%
21.4%

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Businesses say it’s about
developing new opportunities
Source: TechRepublic & ZDnet, 2013
New business opportunities
Faster response times
Enhance existing products/services
Cost savings
Expand cellular coverage
Not important … … … Very important
Percentage of organizations using or planning to use M2M (n=98)
Regulatory compliance
Risk mitigation
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
42.0%29.5%22.5%11.4%4.5%
35.3%31.8%18.8%9.4%4.7%
34.5%34.5%17.2%9.2%4.6%
27.6%20.7%27.6%16.1%8.0%
14.6%18.0%25.8%21.3%20.1%
13.6%12.5%26.1%25.0%22.7%
11.4%30.7%27.3%20.5%10.2%

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End-to-end network view
sensors
devices
& gateways
connectivity,
onboarding, AAA,
management,
security, …
application
creation
& analytics
“ANY APP”
“ANY NETWORK”
“ANY DEVICE”
Source: Alcatel-Lucent

12. © 2014 oneM2M16-Oct-14 12
A fragmented ecosystem
Based upon: Matt Turk, Sutian Dong, FirstMark Capital, 2013

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Current state of affairs
… a key challenge for the industry remains the complexity of developing, deploying,
and managing M2M applications ... This is a challenge both for mobile network
operators that are trying to offer profitable services tailored to the M2M market, as
well as for application developers and service providers that are trying to reduce
costs, speed time to market, and simplify robust application deployments.
For many years M2M was held back by the lack of a low cost, global access medium,
the fragmented nature of the ecosystem, the lack of any single killer application
driving demand and the complex nature of M2M solutions leading to high-cost
development and systems integration.
To date, the machine connectivity (M2M) and smart systems opportunity has largely
been comprised of “simple” remote services applications and related
tracking/location services….. future technology development will be focused on
collaboration between devices, people and systems, but will require new
technology and architecture.
The IoT lacks a common set of standards and technologies that would allow for
compatibility and ease-of-use. There are currently few standards (or regulations) for
what is needed to run an IoT device. Consortia that group together global industrial,
tech, and electronics companies are involved in an effort to standardize the IoT and
solve the most pressing security concerns.

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Why standardization is needed
Improved Functionality-Cost-Quality
(FCQ) tradeoffs
More partnering choices and opportunities
for M2M/IOT industry stakeholders
Enhanced experience through security,
interoperability, device management
and interaction with underlying networks

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Improved Functionality-
Cost-Quality (FCQ)
• Anticipate massive growth in devices, applications,
traffic and profile/usage data; reduce signalling overhead
• Develop a ‘horizontal’ M2M platform, scalable by design
• Improve end-to-end product quality
• Optimized network use, performance & traffic volumes
• Fascilitate sourcing, development, integration and
monetizatation of M2M solutions & components
• Reduce investments, time-to-market and onboarding
costs of new devices and applications
• Efficient administration and management

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Partnering choices
and opportunities
• More suppliers to source M2M solution components from
• More providers who can develop and integrate M2M
solutions and applications
• Partnering with other stakeholders to store, discover,
access, exchange and share data and content
• Partnering with wireline and wireless service providers
and extract more value from underlying networks
• Cross-vendor device configuration and management

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Enhanced experience
• Abstract devices and applications from underlying access
networks and technologies
• Interoperability between devices, platforms, data formats,
protocols and applications
• Remote provisioning, control, management and billing of
devices and applications; lightweight protocols for minimal
power consumption
• Deal with small power, memory and processor footprints
• Privacy, security & access control; authentication,
authorization, encryption, data protection, …

18. © 2014 oneM2M16-Oct-14 18
Introducing the
oneM2M partnership
In July 2012, seven of the world’s leading ICT
Standards Development Organizations launched the
global oneM2M partnership to:
• Cooperate in the production of globally applicable, access-
independent M2M Service Layer specifications, including
Technical Specifications and Technical Reports
• Ensure the most efficient deployment of M2M communi-
cations systems
www.oneM2M.org

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Partners and members
Partner SDOs:
• ARIB (Japan)
• ATIS (N-America)
• CCSA (China)
• ETSI (Europe)
• TIA (N-America)
• TTA (Korea)
• TTC (Japan)
Industry consortia:
• Broadband Forum (BBF)
• Continua Health Alliance
• Home Gateway Initiative (HGI)
• New Generation M2M
Consortium (Japan)
• Open Mobile Alliance (OMA)
+ over 200 service providers, industry, government,
university, research, … members

20. © 2014 oneM2M16-Oct-14 20
oneM2M provides …
• A common set of Service Layer capabilities
• Access independent view of end-to-end services
• Open/standard interfaces, APIs and protocols
• Security, privacy, and charging aspects
• Reachability and discovery of applications
• Interoperability, test and conformance specs
• Identification & naming of devices and
applications
• Management aspects (including remote
management of entities)
First set of specifications delivered in August 2014
will be live demonstrated at the oneM2M showcase event, December 9 at ETSI

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Join us for the next webinar
30 October 2014 at 1PM EDT = 5PM UTC
“Taking a look inside oneM2M”
by Nicolas Damour
Senior Manager for Business and Innovation Development
at Sierra Wireless
http://www.onem2m.org/btchannel.cfm

22. © 2014 oneM2M16-Oct-14 22
Join us at the
oneM2M showcase event
9 December 2014, Sophia-Antipolis, France
(free of charge, but online registration is required)
• OneM2M project partners, rationale and goals
• OneM2M Service Layer Specification release
• Showcase demos that demonstrate oneM2M “live"
http://www.onem2m.org/Showcase
Followed by the ETSI M2M workshop.

23. © 2014 oneM2M16-Oct-14 23
Thank You!
Q&A