Revolutionizing Customer Relationships - developing a company diagnostic assessment tool for business improvements in the customer-facing processes and systems. Looking for business founders / co-founders

1. Developing an online tool to enable
customer focused companies

2. Customer Relationship Management
(CRM) in the 21st Century

3. Phase 1
Free online diagnostic assessment tool

4. Business-to-Business: Customer Focus
• Currently built on Wordpress
– received 2 months free software application
development from Mindfire Solutions for Phase 1
– www.onescompany.biz
• Registration to collect individual and company
details (need mass momentum)
• Receive free diagnostic assessment to
determine business improvements in
customer-facing processes and systems

5. Six Step – Diagnostic Assessment

6. Example: Strategy – Step 1

7. Calculating Score...

8. Score calculated

9. Assessment Report

10. Continue to take Assessment

11. Completed all Six Steps

12. Phase 2
Develop Six Step Customer Focused Business Tool –
From lead generation to subscription based model

13. Six Steps...

14. ...Revolutionizing CRM
• Each Step would include access to:
– templates
– podcasts
– Videos
– Interviews
– And other tools
• Opportunity to connect and collaborate for improved
customer relationships
• Enable company customers to access and provide feedback
(ensures companies see customers as business partners)
• User can access via a monthly subscription for each Step

15. Partners / Co-founders for Phase 2
• Technical expert to develop tool (with existing
software developer?)
• Business Partner / Co-founders for each Step to
supply content and access to thought leaders:
– Strategy
– Value
– Information
– Technology
– Monitoring
– Touch Points

16. About Founder (Lena Benjamin)
Lena Benjamin has extensive experience in business development, marketing
communications and customer relationship management experience developed
within a variety of businesses large and small including her own enterprises. She has
developed and planned corporate events and also organised personal and
professional development events to encourage the advancement of women. From
2008-2010 she worked for a global engineering and design consultancy on their
customer focused strategy (for the £1m+ per annum revenue clients) while also
studying for a Master of Business Administration (MBA) in Business obtained in 2010.
Lena’s research project for the MBA was Developing a Customer Relationship
Management Process Framework: A Case of SMEs which is where the online
diagnostic tool originated. The idea for the diagnostic assessment tool also came
about while working for the engineering consultancy firm in London, UK.
Lena is currently developing her customer focused training and advisory business but
due to the economic climate this has stalled. The customer focused assessment tool
is to ensure a global presence; enable lead generation and eventually establishing the
tool into a subscription based model once the necessary momentum has been
achieved.

17. Contact
Lena Benjamin
Ones Company Ltd
lenab@onescompany.biz
www.onescompany.biz
For Customer Focused Training and Advice visit:
www.onesbusinessadvice.com
(www.ones-business-advice.co.uk)
Advancement of women events, advice and speaking visit:
www.lenabenjamin.com