I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication. We cater to a panorama of the client's social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.We believe that 'Your message needs to be believed, not just communicated'. Our clients range from International Music Artists like Swami Music to NGOs like Prabhaav Foundation and corporates like DLF Cinema Unit.

1. I Impact India Partners
CSR Strategy & Execution | NGO Marketing & Communications
Doing good also needs a strategy
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2. Table of Contents
• Partner’s Message
• Who We Are
• What We Do
• Offering for Non-Profits/ Social Enterprise
• Offering for Corporates
• Testimonials
• Our Clients
• Why Us ?
• Impact Thinking: Our Approach
• Case Study : CSR Campaign
• Case Study : Brand Revamp
• Case Study : International Marketing & Branding

3. Onkar Kishan Khullar | Managing Partner , I Impact India Partners
In the past 10 years the development sector has grown faster than India’s economy. Today, India alone has
7.5 million nonprofits, which are expected to reach 10 million by 2020. We are in the
midst of a global associational revolution, wherein the the third sector organisations are coming up faster
than ever to help the society at large. Worldwide expenditure in the social sector accounted for nearly 5
percent of the combined global gross domestic product, or $1.1 trillion in economic activity.
In the past few years we have seen that the social sector is transforming from a voluntary loose
organisational structure to a corporate structure with more focus on professionalism and accountability.
The age old methods of that which revolved around beseeching are dying and the industry is moving
towards more self sustainable models.
In 2009, we realised that cause marketing as a concept was gradually coming to India. A lot of MNC’s like
Airtel, HUL, P&G etc. had started implementing their international best practices of Corporate Social
Responsibility (CSR) in India. The movement got stronger with the Indian government bringing the
Companies Bill into force in 2014. CSR has come into the mainframe only a few years back, and has started
influencing the purchasing behavior of the Indian consumer. With the digital age, Indian consumers are
better aware than ever, they don’t just buy a product, they buy a story
The real problem in this sector is not lack of funds but lack of expertise in communication and innovation.
After 5 years of extensive research and hands on experience in the social sector, we have compiled a new
version of design thinking called Impact Thinking: a process to provide breakthrough solutions for
everything in the development sector.
Deep understanding of the problem allowed us to position ourselves as a social impact laboratory to help
provide comprehensive solutions from strategy development to execution, for all corporates and social
organizations who intend to do good. We provide end to end solution by upholding the values of a
laboratory: Innovation
Your message needs to be
believed, not just
communicated!
Partner’s Message

4. “Together we can achieve
more than any of us could
achieve individually.”
Social Impact Laboratory
I Impact India is an award-winning Indian consultancy that uses a combination of human-centered,
design-based and a systems-led approach to help nonprofits and corporates create a better social
impact.
Who we are ?
For a non-profit whether the goal is to raise awareness, build a community,
convert existing community into donors, or some combination of all three,
we exist to achieve all three.
We're a social good agency focused on consulting, cause related marketing
and corporate social responsibility which not only makes the corporate’s
initiatives impactful but also help them earn a return on their investment
We bring together leaders and organisations from businesses , government
and social purpose sectors to build evidence-based, sustainable and
scalable approaches in order to improve social impact.
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5. What we do ?
Sustainable Business Practices
Communication & Engagement
Social Impact
CSR StrategyNGO/ Social Enterprise
Consultancy
Non- Profit Marketing
Strategic Brand Building
Fundraising Strategy
Sustainability Analysis
Website Development
Creative & Design
Impactful Strategy with Comprehensive Execution

6. Fundraising
Strategy
Pitch/Presentation
Proposal
Fundraising Capacity Building
Events
Donation Box
Offering for NGOs & Social Enterprises
Nonprofits today are facing greater challenges than ever. With 75 Lakh organizations operating in
crowded issue spaces and competing for shrinking funding, nonprofits must find ways to differentiate
themselves from the rest. NGO(s) that lack a clear, focused strategy can find themselves at a
disadvantage - unable to stand out in the crowd and gain critical support of the key stakeholders. As
your consultants, we work to help you define, hone and execute strategic plans and award-winning
campaigns that engage donors, attract and retain corporate partners and drive your social impact
objectives. Whether working to create a strong brand identity, leverage your communication resources
effectively against your strategic goals, or develop robust partnership and sponsorship strategies, we
seek to increase the relevance of your organization and align your mission-based services with the
interests of your stakeholders.
7.5 Million
Creative & Design
Logo & Tagline
Cards, Brochures, Folders, Envelopes etc.
Newsletter, Bulletin & Modules
Annual Report
Advertisements Print , Digital & Outdoor
Content Creation
Non-Profit Marketing
Offline
Marketing Campaigns
Cause Marketing
Launch Strategy
Events
Online
Online Marketing Campaigns
Google Grants
Donor Engagement
Social Media Channel Management
Blogging/Email/Whatsapp Marketing
Strategic Brand Building
Brand Concept/Brand Book
Brand Personality
Brand Positioning
Brand Audit
Sustainability Strategy
Business Model Sustainability Strategy
Social Innovation
Website
Development & Management
Search-Engine Optimisation
Nonprofits
How is your Non Profit Different ?

7. NGO/ Social Enterprise
Consultancy
Offering for Corporates
In our laboratory, we experiment to make tailor-made CSR strategies adjusted to your organization's qualities, aptitude, products/services, partner
desires, long haul vision to drive successful on-ground execution prompting a sustainable change within communities you work with and causes you
uphold. We have formulated a model named Corporate Social Investment that brings people together to collaborate, where holistic approach
dominates over silos, where outcomes are defined and measured, where social impact follows focused strategies and effectiveness is of high priority.
1. Sustainable Business Practices
We work with the management to construct effective and streamlined business solutions that
engender growth. We conceptualize CSR strategy, define CSR philosophy and objectives which
are in alignment with the corporate’s values, expertise, products and stakeholder expectations
2. Social Impact
CSR needs specialsation, therefore, we can facilitate the companies to focus on their
core area of work and leave the end-to-end CSR execution to us. We handle all the
partnerships required to pull off the whole strategy and also take care of its on ground
activation along with sending time-to-time reports to the client. We select the right
NGO and cause which aligns with the client’s CSR vision and mission.
3. Communication and Engagement
Transforming a brand into a socially responsible leader does not happen overnight by
simply writing new marketing and advertising strategies. It takes effort to identify a
vision that your customers would find credible and connects with their values. We
know how to leverage new and existing assets to effectively tell your cause story to
the right audiences through traditional and emerging channels
• Strategy
Development
• Sustainability
Assessment
• Policy Formulation
• Reporting
• Social Return
Assessment Matrix
• Stakeholder Engagement
• Digital Marketing
• Influencer Outreach
• Positioning and Storytelling
• Cause-Related Marketing
• Communication Strategy
• NGO Selection
• Partnerships
• Project
Implementation
• Employee
Engagement
• Project Management
CORPORATE SOCIAL INVESTMENT

8. Testimonials
Thank You I Impact India for your continued Support in Connecting us with
the correct NGOs and generating Cause Related Marketing Event. Your
participation ensured a smooth flow of work and success of our event.
Mr. Amit Shah
DGM, DLF
Creative, Focused & Hard
working
Parul Kumar
Vice President, Prabhaav Foundation
I Impact India is a place where
'Humanity' meets 'Creativity'.
Abhijeet Sinha
CSR Consultant

9. Our Clients

10. Why Us?
Professional Social
Result Oriented
We work in an environment where our team of experienced
professionals strive to deliver results which are in line with the mission
of the project. We don’t bill by the hour, we bill by the quality of work.
In-Depth Research
We have the largest knowledge bank of causes which has been
developed over several years across 23 different countries.
Impact Consultants
Being a mid-sized organization the clients get high level of attention
from the Impact Consultants. They have years of experience in various
sectors like advertising, marketing, PR, social innovation and the social
sector.
End-to-End Solution
We do not believe in providing just the strategy, but also it’s
implementation, since we strongly believe an idea is best executed
only by its creator.
Passion
Passion for driving the mission of nonprofits. Our team of talented
professionals and specialists have deep experience in the nonprofit space
and a deep personal commitment towards driving positive impact.
Social Inclination
With a deep understanding of the challenges nonprofits face in today’s
world, our experience allows us to have our finger on the pulse of what’s
required to be successful-both at present and in the future.
Creativity
With a track record of delivering impact through design and creativity. We
always try to make a difference in the society through our impactful
designing.
Partnerships
We have joined hands with different NGO’s all over India to help them
create enduring programs and platforms to drive organizational change
and deliver increased impact for critical societal issues.

11. T
Our Approach: Impact Thinking
We have consulted hundreds of thinkers, experts and leaders globally to formulate a framework named Impact Thinking, which
guides our innovation, research and analysis. It paves the way for a defined outcome through the identification of a 6-step
process of change, that we believe, is the key to building a stronger cause for action. It brings out the best practices of design,
innovation, social impact and management consulting through a holistic and a system-led approach towards creating
breakthrough solutions .
Compilation of data
from internal and
external sources
Step 1 :
Identification
Step 2 :
Measurement
Evaluating and correlating
the information through
data mining.
Step 6 :
Testing
Presenting Samples,
doing pilot campaigns
and putting the idea to
test without making
huge investment
Using the Think Tank
approach to provide
the core concept.
Step 3 :
Provide Ideas
Putting the discussions
into ideas and giving
them life in terms of
layout and design
Step 5 :
Create
Step 4 :
Application
Developing road maps to
build strategy through close
interactions with the client
and other stakeholders
which is then checked for its
feasibility in order to create
a measurable impact.
I
M
P A
C

12. REAL RUN FOR CHILDREN:
Project Overview: CSR Campaign
Project Aim: To create an engaging and a marketable CSR event
Challenge & Solution:
An entire property was created and the event was called ‘Run For Children’- The World’s Largest Marathon for Children, wherein 5000 children, 2500
from NGOs and 2500 from top private schools of Delhi, ran for their ‘Right to Education’. With a month’s deadline given by Dabur India and Prayas
JAC, I Impact India strategised, marketed and implemented the campaign within 30 days. Extensive marketing was done online and offline for a
month. The event took place in Chanakyapuri, New Delhi on Children’s Day 2013. The title sponsor for the event was Real (from the house of Dabur
India) and therefore, the event was named ‘Real Run For Children’. Associate sponsors for the event were Rotary International and MTV Act along
with many others. Celebrity partners like Randeep Hudda, Richa Chaddha, Adil Hussain and VJ Jose were also present to flag off the event. Delhi
Police commissioner Mr. B.N. Bassi and Rotary International District Governor Mr. Vinod Bansal also came to support the cause the children were
running for.
Case Study 1 : REAL RUN FOR CHILDREN
2 Limca Book
Records
World’s Largest
Marathon for
Children
1,00,000 Facebook outreach
10,000 views on LinkedIn
70 blogs published the story
Randeep Huda, Adil Hussain,
Richa Chadhha and MTV VJ Jose
graced the event
14 TV channels like DD
National, Aaj Tak and Times
Now covered the event
20+ Newspapers like TOI,
Hindu, Deccan Herald, Dainik
Jagran covered the event
IMPACT:

13. Case Study 2 : PRABHAAV
Project Overview: NGO Branding/Marketing Project
Project Aim: To know the client's aspirations and work; to be able to understand their challenges and deliver solutions that enhance their
brand value and visibility
Challenge & Solution:
To create a Brand identity for the client that is unique and stands out among the 75 lakh NGOs in India. The existing brand identity was not
self-explanatory of the cause the organisation was working for, i.e., Women Empowerment through skill development.
The client (Prabhaav Foundation) approached us with a serious problem of lack of funds due to low brand visibility. We at I Impact India, after
having understood the problems the client was facing with the existing brand image it had, revamped the brand identity and gave the client a
stronger cause for mission. Visiting cards, brochures, envelopes, letterheads, flyers, banners & standees, corporate pitches, merchandise
design, and website – all the external communication material facelifted! We created a new logo and a tagline to get the brand image in
synchronisation with the cause to enhance the appeal of the brand.
IMPACT:
128% Increase in
Online Engagement 65% Increase in Fundraising
Concept of a ‘CROCHURE’, where the
visiting card serves the purpose of a
brochure and saves on cost
Increase in Volunteer base,
Increased brand visibility on
online as well as offline mediums
Prabhaav is an NG working to empower women through skills for Self Sufficiency

14.
214%Increase in Facebook
Page likes
Case Study 3 : SWAMI
Project Overview : International Branding and Marketing
Project Aim : To rebrand and market the band to ensure its visibility in the Indian music industry even before it formally launches itself in the country.
Challenge and Solution:
SWAMI (So Who Am I?) is a 10 year old UK based Electro Pop Bhangra band with its origins in India. Being the pioneers in their genre, the band now
wanted to launch itself in India. We completely changed the look and feel of the brand. Everything, starting from their website, brochures, cards,
merchandise, labels, photography style, etc. was revamped. A story and purpose behind the brand was created, thus leading to the creation of a
comprehensive brand book. All social media platforms managed along with creation of individual profiles of the members, absence of which had let to
lower fan following. During this rebranding exercise, we also got their latest single under the album ‘Upgrade’ shot, which became a huge success
across all social media and music platforms. There was a phenomenal increase in the visibility of the band after the implementation of the marketing
and branding strategy.
367% 214%Increase in Google+
Followers
686%
IMPACT :
Increase in number of
Instagram Followers
Increase in YouTube
Subscribers

15. iii
The Coffee Is On Us !
Our Clients understand their cause better than we do,
We understand the cause market better than they do.
T : +91 9811470695 ,011-45090145
W : www.iimpactindia.com
E : Info@iimpactindia.com
A : 49 UB Jawahar Naagar
New Delhi-110052