High cart abandonment rates are a constant challenge for e-comm businesses. Learn more about how to reduce cart abandonment with chatbots. --- Download the ULTIMATE GUIDE TO CHATBOTS FOR BUSINESSES: https://onlim.com/en/chatbot-ebook/ --- Onlim - Automating Customer Communication via Chatbots and Voice Assistants. www.onlim.com

1. 4 Ways To Reduce Cart
Abandonment With Chatbots
© Onlim GmbH 2019

2. The online shopping industry is still
booming. In 2018, the global
e-commerce market grew by
18 percent. This trend continues.
Despite the rising sales figures, e-
commerce still has a major
problem: high cart abandonment rates
during checkout.
With an average abandonment rate of
74.58 percent, companies continue to
lose numerous potential customers.
Onlim GmbH | Reduce Cart Abandonment With Chatbots | www.onlim.com

3. Let’s take a look at the reasons for cart
abandonment first. Here are the most
common ones:
Too expensive or no free shipping
Users only want to research which
products are available
Shipping options are too slow
Checkout is too complicated
Bad side navigation
Chatbots can actually help with some
of these problems.
Onlim GmbH | Reduce Cart Abandonment With Chatbots | www.onlim.com

4. HOW TO REDUCE CART
ABANDONMENT WITH
CHATBOTS
1. Provide missing information:
When a purchase is canceled, this is often
due to a lack of information. Whether the
user is wondering how much shipping
costs he actually has to pay or what the
return policy looks like. No matter what
information is missing: Users leave the
checkout to search for the required
information.
With a little bit of luck, they find what
they need. However, if they don’t find it,
they leave your site and might go to a
competitor. Don’t let it get that far. A
chatbot can assist users in searching for
the desired information without leaving
the checkout and provide all the
necessary information within seconds.
Onlim GmbH | Reduce Cart Abandonment With Chatbots | www.onlim.com

5. HOW TO REDUCE CART
ABANDONMENT WITH
CHATBOTS
2. Avoid surprises:
Another frequent reason for abandoning a
purchase is that the user encounters new
information that makes him unsure. This
can be either an unclear representation of
which products are currently in the
shopping basket or additional costs that
he did not expect.
Whatever it is, chatbots can help to
eliminate these uncertainties by
providing the missing information. They
can also pass communication to a
human employee if needed. In any case,
make sure to communicate essential
information, such as shipping fees,
transparently.
Onlim GmbH | Reduce Cart Abandonment With Chatbots | www.onlim.com

6. HOW TO REDUCE CART
ABANDONMENT WITH
CHATBOTS
3. Personalize the purchasing process:
Depending on whether a user is already
logged in with his account or not, different
information is available to them. Let’s
assume the user is logged in and has
previously made a purchase. In this case,
both his previous communication with
customer service and his buying behavior
can be taken into consideration in the
chatbot’s responses.
This way, information is not requested
twice and content such as product
recommendations can be adapted to the
preferences of the user. Moreover,
chatbots can accompany users along the
whole customer journey and provide
personalized information depending on
where the users are at and what could be
beneficial to them at that time.
Onlim GmbH | Reduce Cart Abandonment With Chatbots | www.onlim.com

7. HOW TO REDUCE CART
ABANDONMENT WITH
CHATBOTS
4. Make irresistible offers:
If a user visits your shop, he often has no
intention to buy. Many people just
research and want to find out more about
existing products and shipping conditions.
During the checkout, they want to see if
there are any additional costs.
Use this unique opportunity and interact
with these users before they leave your
shop.
For example, make them special offers
that are only valid if they make a
purchase within a certain amount of
time. Is there any important information
or special features that users should
definitely know about and that you can
leverage to your advantage? This is the
right moment to share this information
with them.
Onlim GmbH | Reduce Cart Abandonment With Chatbots | www.onlim.com

8. At Onlim we help you automate your
communication for outstanding and
innovative customer service.
You can learn more about our LIVE
CHAT, CHATBOT & VOICE ASSISTANT
solutions at www.onlim.com
Onlim GmbH | Reduce Cart Abandonment With Chatbots | www.onlim.com

9. AUTOMATING CUSTOMER
COMMUNICATION VIA
CHATBOTS AND VOICE ASSISTANTS
P.S. Have you checked out our
ULTIMATE GUIDE TO CHATBOTS yet?
You can access it at
https://onlim.com/en/chatbot-ebook/
Onlim GmbH | Reduce Cart Abandonment With Chatbots | www.onlim.com