10. You can find everything at
http://vruc.ht/wwssanalytics
@MikevHoenselaar
11. Analytics |
“Your company is like
a plant; without sun,
dirt and lots of love,
there is nothing to
grow.
Mike van Hoenselaar
Growth Hacker
Online Boswachters
26. Analytics |
ga.js versus analytics.js
ga.js won’t be supported anymore (deprecated) at phase 4 of Universal Analytics
(End of 2016 most likely)
More about development of Universal Analytics
Go to http://vruc.ht/uaphases
@MikevHoenselaar
30. 3 views per property
TOP
TIP
RAW | Filtered | Test
31. Measure internal search
Search box on your website? Teach Google Analytics how to get that
query and see it back in reports.
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In WordPress and Magento it’s the s and q parameter in the URL
44. Couple of interesting segmentations
Device (desktop, mobile, tablet) → default
Channel (direct, referal, social, organic, paid) → default
New vs Returning visitors → default
Demographics (age, gender, location) → extra setting
Converters by Count of Visit (how many times do people visit before
converting)
Whales (who are big spenders, learn the why!)
@MikevHoenselaar
45. Demographics
Look at property level !
Settings: Admin → Property → Settings Report: Reporting → Audience → Demographics
TIP: In NL you have opt-in cookie
law. This qualifies as such! Ask
permission for cookie storage.
46. Converters by page visit
TIP: This only works if you work with Goals!
Admin → View → Goals
78. Useful Bounce Rates
Which pages have the highest bounce rates? By default this isnt working
at all. But there is a way!
Bounce Rate = Session without user interaction
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81. Site Diagnostics: Page Timing
Report
What are the load times of your website pages? SEO wise very interesting,
also conversion wise. Start optimizing!
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83. Customer Behavior Report
The report reveals how behavior varies between new and returning users
in terms of overall traffic, conversion patterns and event completion.
By Peter Van Klinken (Download: http://goo.gl/HMPvV)
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