GAUC 2020 - presentatie Hans en Reinier

1. Automate your work
connecting Google Analytics
with your spreadsheets

2. ● Introduction
● Our story
● Our product suite
● How to (demo)
● Shared links
Agenda

3. Introduction

4. Our team

5. “Validation in every
organization”

7. Data & Psychology
Unique combination between data and psychology

8. Fixed vs Growth
Who are you?
Fixed mindset Growth mindset

9. Automate & grow!

10. Nobody likes repetitive work,
right?

12. We hate it!

13. But… we spreadsheets

14. We are optimizers!

15. from a
static Dashboard...
● Automated retrieval of data
presented in the same format
● Same dimensions and metrics
● Useful for specific use cases
● No flexibility

16. … to a more
dynamic product!
● Automated retrieval of
custom data requests
● Different metrics and dimensions
● Useful for multiple use cases
● High flexibility

17. Now we get HANS-ON!

18. How to get started
Google Analytics Sheets API

19. Step 0: Install Google Analytics Add-on (Chrome)

20. Step 1: Initialize new report

21. Step 2: Report configuration

22. Step 3: Get data (Run reports)

23. Step 3: Get data (Run reports)

24. Step 3: Get data (Run reports)

25. Our product suite
Six tools to automate and grow

26. Our product suite
Funnel Analysis
Automated multi funnels
Live Results
Real time insights
Test Impact Analysis
A/B test impact calculator
Experiment Analysis
Multi-segment A/B test analysis
Sampling Fixer
Adjust A/B test samples
Quick Insights
Impression of customer behaviour

27. Our product suite
Funnel Analysis
Automated multi funnels
Live Results
Real time insights
Test Impact Analysis
Fully automated reporting
Experiment Analysis
Multi-segment analysis
Sampling Fixer
Adjusts Testsamples
Quick insights
Impression of customer behaviour

28. Funnel Analysis
Automated multi funnels

29. Funnel analysis: Create funnels on-the-fly

30. 'Settings' sheet defines steps & configuration

31. Prepare segments...
for dynamic Report configuration

32. Data from the GA output sheets..
is referenced back into the analysis / funnel visualisation

33. Funnel analysis in action

34. Funnel analysis in action
shared!

35. Tips to build segments
Train yourself by importing existing segments into
Google Sheets.
● Build your segment in the Google
Analytics interface
● Go to the GA Query Explorer
● Select your segment
● Show segment definition.
● Dimensions & Metrics Explorer
● Operators

36. Our product suite
Funnel Analysis
Automated multi funnels
Live Results
Real time insights
Test Impact Analysis
A/B test impact calculator
Experiment Analysis
Multi-segment A/B test analysis
Sampling Fixer
Adjust A/B test samples
Quick Insights
Impression of customer behaviour

37. Live Results (in your inbox)
Sends out an automatic email every morning, containing up-to-date results of AB test that are
live at that moment.

38. A/B Test Impact Calculation
Calculated Minimum Detectable Effect per page, based on visitors and conversions.

39. Experiment Analysis
Automated analysis of A/B test results
shared

40. Sampling Fixer
Split your data into weeks to avoid sampling in your A/B test analysis

41. Quick insights
Get quick insights from your website visitors’ behaviour

42. Main benefits
● Reduction of time and costs
● Less error prone so more reliable
● More and faster insights
● Democratization of data
● Creating your own tools is free!

43. onlinedialogue.nl/gauc
All links & this presentation available at:
➔ Funnel Analysis Tool
➔ Experiment Analysis Tool
➔ Join our Bayesian API trial.
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