Invest Sefton Linked In Training 10-09-15

3. Free One Hour consultation offered
to all attendees today

4. What we do
• Built over 300 websites
• Trained Social Media to over 300 businesses
• Managed Social Media for 125 businesses
• Train businesses on email marketing
• Run email marketing campaigns

5. Social Media
Success
Stories

6. SUCCESS STORIES
Local interior design
Firm secured deal
To design interior for
Worlds most
expensive flat
At £27m from
Interactions on
Linked In

7. SUCCESS STORIES
Local kitchen firm
Sold an ex display
Kitchen worth
Over £20,000 from
a single tweet

8. SUCCESS STORIES
Local accountants
Have attracted 7 new
clients in 2013 worth
Over £10,000 in
Business from
interactions on
Social Media

9. SUCCESS STORIES
Local home store
Sold a bath from their
online store
for £1499
From a single tweet at
2am on a Sunday
morning

10. SUCCESS STORIES
Online Guru have
Attracted over 80
New website and
Social media clients
In the past 3 years
Through our Social
Media activity!!

11. Today
• Social media in general
• What to talk about on social media
• Linked in profile
• Linked in business pages
• Linked in groups
• Software
• Paracetomol!!! 54 Slides

12. What is Social Media?

13. Social media etiquette
Act as you would at a cocktail party/networking event!

14. But WHAT shall I talk about?
• Your business history (Brand)
• Your products/services
• Special offers/promotions/events
• Your team
• Your sector
• Local area news
• Local events
• Latest BREAKING news
• Cartoons/videos/sayings
• Celebrities in the news
• PULSE

15. Which Platform Should I Use ?

17. Linked In
Best for Networking and
Finding Leads
11 Million Profiles In The UK – 23% of Workers

18. Linked In
Set-up
• Set up profile
• Set up business page
• Find connections
• Ask for recommendations
• Join groups

19. Profile

21. Contact Details

22. Summary

25. Projects

26. Endorsements

27. Endorsements

28. Search for people you know

29. Advanced Search

31. Home Page/Posting

34. Shmoozing!!

36. Check daily

38. Linked In Business Page

39. Settings

40. Ask for recommendations

41. Who viewed your profile?

42. Getting introduced to 2nd degree

44. Where do you rank for views?

45. Linked In Groups

46. Linked In Groups

47. Who follows you?

48. Sponsored Posts

50. Hootsuite

51. Bit.ly

52. • Use keywords in profiles
• Get recommendations
• Join groups where targets are and
be involved
• Respond to who viewed profile
• Personalise invites
• Post daily and schmooze regularly
• Use after networking events
• Use pre meeting

53. 7 a day
• Share 1 piece of news per day
• Share 1 sales post per day
• Reach out to 1 person you don’t know
• Comment on 1 post per day
• Like 1 post per day
• Give a referral each day
• Ask for a referral each day

54. QUESTIONS??

55. Free One Hour consultation offered
to all attendees today