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What this is all about
How you can use narrative concepts to adapt to constant change
Techniques for quickly engaging your audience with the issues
that matter
The problem with stories (and why you shouldn’t claim you’re
not a storyteller)
Prelude:
leanpub.com/snapchatforjournalists
“New social interactions form new genres…
“...characteristic of social media (many-to-many) instead of mass
media (one-to-many). Genres should be studied not only through
textual analysis but also through the prism of social reality and
recurrent social actions, particularly now that users, rather than
[producers], are taking a dominant role in identifying what
constitutes genres.”
Rulyova & Westley 2017
Schmidt 2018
Chapter 1:
How to read a story
(so that you can write one)
“The instruments in an orchestra”
● Genre
● Mimesis vs diegesis
● Actor vs narrator
● Temporality: pacing vs duration, pro/analepsis
● Structure: organising the fabula
Erik Neveu 2017
“An unspoken agreement”
Broersma 2008
“Genre represents an unspoken agreement between the [creator] and
the reader about what to expect … [they] also influence what is
included in or excluded from a story … a hard news story will not
contain comments by the author.”
● Listicles, liveblogs (standfirst, linear structure)
● Twitter threads (numbered, 🧵)
● Horizontal [Snapchat/Instagram/etc.] ‘Stories’
● MEMES
● Explainers
● Ergodic stories (choose your own adventure)
Examples of genre
What narrative function does a meme perform? Punchline/twist?
● Podcasts (plus sub-genres, e.g. true crime)
● Longform (or ‘immersive stories’)
● Scrollytelling
● YouTube-native: unboxing videos, walkthroughs
● Livestreams (plus sub-genres, e.g. Twitch)
Wait! There’s more!
https://www.nytimes.com/projects/2012/snow-fall/index.html#/?part=tunnel-creek
Speaking subject vs subject of speech
“The actor said” (effaced narrator)
“The actor told the BBC” [“we”]
“I had decided to spend a day in the life of a vet” [first
person]
Temporality
Temporality
Duration and pacing
“The relationship between a duration (story events) and
length (text/etc)”
Present vs past tense
“Two or three times a month, Tom
Giles says goodbye to his wife and
three children at their home in
Abingdon, and drives north…”
https://www.theguardian.com/news/2016/apr/14/the-lawyer-who-takes-the-cases-no-one-wants
Prolepsis and analepsis
(flash forward & flashback)
“I’m 42 years old. In
less than a year, I’ll
be dead”
https://www.youtube.com/watch?v=XMqwSTe5rvo / https://www.youtube.com/watch?v=Hx0bcEFkn_U&t=1m25s
BBC
E.g. news - spot the flashback
BBC
E.g. ‘Story’ -
chronological
Mimesis and diegesis (“show, don’t tell”?)
An interview...
“Suggests both a mimetic representation of a
conversation and an actual chronology and
temporality. It wants readers to forget that it is an
interpretation of a conversation.”
Broersma 2008
https://gimletmedia.com/shows/reply-all/6nh3wk
Mimesis to diegesis to mimesis...
So those are the tools…
What’s the point? To create movement — but without
violating audience expectations
We can’t use all the tools in every genre.
And the most important tool of all is structure…

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Narrative and multiplatform journalism (part 1)

  • 1.
  • 2. What this is all about How you can use narrative concepts to adapt to constant change Techniques for quickly engaging your audience with the issues that matter The problem with stories (and why you shouldn’t claim you’re not a storyteller)
  • 4.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. “New social interactions form new genres… “...characteristic of social media (many-to-many) instead of mass media (one-to-many). Genres should be studied not only through textual analysis but also through the prism of social reality and recurrent social actions, particularly now that users, rather than [producers], are taking a dominant role in identifying what constitutes genres.” Rulyova & Westley 2017
  • 12. Chapter 1: How to read a story (so that you can write one)
  • 13. “The instruments in an orchestra” ● Genre ● Mimesis vs diegesis ● Actor vs narrator ● Temporality: pacing vs duration, pro/analepsis ● Structure: organising the fabula Erik Neveu 2017
  • 14. “An unspoken agreement” Broersma 2008 “Genre represents an unspoken agreement between the [creator] and the reader about what to expect … [they] also influence what is included in or excluded from a story … a hard news story will not contain comments by the author.”
  • 15. ● Listicles, liveblogs (standfirst, linear structure) ● Twitter threads (numbered, 🧵) ● Horizontal [Snapchat/Instagram/etc.] ‘Stories’ ● MEMES ● Explainers ● Ergodic stories (choose your own adventure) Examples of genre
  • 16. What narrative function does a meme perform? Punchline/twist?
  • 17.
  • 18. ● Podcasts (plus sub-genres, e.g. true crime) ● Longform (or ‘immersive stories’) ● Scrollytelling ● YouTube-native: unboxing videos, walkthroughs ● Livestreams (plus sub-genres, e.g. Twitch) Wait! There’s more!
  • 20. Speaking subject vs subject of speech “The actor said” (effaced narrator) “The actor told the BBC” [“we”] “I had decided to spend a day in the life of a vet” [first person]
  • 23. Duration and pacing “The relationship between a duration (story events) and length (text/etc)”
  • 24. Present vs past tense “Two or three times a month, Tom Giles says goodbye to his wife and three children at their home in Abingdon, and drives north…” https://www.theguardian.com/news/2016/apr/14/the-lawyer-who-takes-the-cases-no-one-wants
  • 25. Prolepsis and analepsis (flash forward & flashback) “I’m 42 years old. In less than a year, I’ll be dead” https://www.youtube.com/watch?v=XMqwSTe5rvo / https://www.youtube.com/watch?v=Hx0bcEFkn_U&t=1m25s
  • 26. BBC E.g. news - spot the flashback
  • 28. Mimesis and diegesis (“show, don’t tell”?)
  • 29. An interview... “Suggests both a mimetic representation of a conversation and an actual chronology and temporality. It wants readers to forget that it is an interpretation of a conversation.” Broersma 2008
  • 31.
  • 32. So those are the tools… What’s the point? To create movement — but without violating audience expectations We can’t use all the tools in every genre. And the most important tool of all is structure…