One city, many gates: multimedia journalism in 2014
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Presentation at the Trinity Mirror Editorial Conference 2014
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One city, many gates: multimedia journalism in 2014
- 1. ONE CITY MANY GATES @PaulBradshaw, Online Journalism Blog Birmingham City University and City University London Trinity Mirror Editorial Conference 2014
- 3. One gate, many stories. http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/
- 5. One story, many gates. http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/
- 7. WATCH SEE MEET http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
- 9. WATCH SEE MEET http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
- 10. WATCH SEE Embeddable = 5 x hits MEET http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
- 11. WATCH SEE Embeddable = 5 x hits 65% of views on YouTube MEET http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
- 12. WATCH SEE Embeddable = 5 x hits 65% of views on YouTube MEET WSJ: >50% elsewhere http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
- 13. WATCH SEE MEET http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
- 14. WATCH SEE MEET http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
- 16. “ A story cannot be published [on HuffPo] unless it has a photo, a search headline, a tweet and a Facebook post. http://www.scribd.com/doc/224332847/NYT-Innovation-Report-2014
- 17. It doesn’t have to mean ‘extra work’.
- 18. MEDIUM: is the new EXCLUSIVE: — PHOTOS
- 26. “Photos give the biggest lift with quotes coming in a close second. Tweets containing numbers, a video url and hashtags also lead to double-digit boost.” https://media.twitter.com/best-practice/news-the-impact-of-tweeting-with-photos-videos-hashtags-and-links
- 27. Calls to action (CTA): Listen. Watch. See. Meet. Learn. Join.
- 31. We need to test where and what calls to action work. “Photos give the biggest lift with quotes coming in a close second. Tweets containing numbers, a video url and hashtags also lead to double-digit boost.” https://media.twitter.com/best-practice/news-the-impact-of-tweeting-with-photos-videos-hashtags-and-links
- 32. We make it visual. http://birminghameastside.com/2014/11/18/romanian-presidential-elections-birmingham/
- 36. Canva
- 37. UseChisel.com
- 42. 1. Multimedia sensibility: look for gates to stories https://vine.co/Mariah.Randi.Stewart
- 43. 1. Multimedia sensibility: look for gates to stories 2. The scarcity principle: media is the new exclusive https://vine.co/Mariah.Randi.Stewart
- 44. 1. Multimedia sensibility: look for gates to stories 2. The scarcity principle: media is the new exclusive 3. Art through science: test https://vine.co/best Mariah.Randi.Stewart practice
- 45. 1. Multimedia sensibility: look for gates to stories 2. The scarcity principle: media is the new exclusive 3. Art through science: test https://vine.co/best Mariah.Randi.Stewart practice
- 46. QUESTIONS. @PaulBradshaw, OnlineJournalismBlog.com vine.co/paulbradshaw facebook.com/paulbradshawuk paulbradshaw.tumblr.com youtube.com/onlinejournalist
- 47. Bonus point: A gate opens both ways. http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/
- 49. http://www.closeronline.co.uk/2014/10/exclusive-why-i-never-told-anyone-about-my-rape#.VDvWAdR4r9p
- 50. SHARE CLICK COMMENT http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ VOTE LIKE