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Golden rules of sub editing and SEO for magazines

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Paul Bradshaw
Paul Bradshaw

Lecture on sub editing for magazines, with a range of activities and information on subbing for SEO

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Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Sub editing and SEO for magazines
Golden rules ,[object Object],[object Object],[object Object]
Why learn to sub? ,[object Object],[object Object],[object Object]
Bradshaw’s Impossible Spelling & Grammar Test! ,[object Object]
Bradshaw’s Impossible Spelling & Grammar Test! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What a sub (sub-editor) does ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subbing – the Intro ,[object Object],[object Object],[object Object],[object Object],[object Object]
Subbing – story structure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Subbing – language ,[object Object],[object Object],[object Object]
Subbing – quotes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Subbing – key facts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subbing – checking up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Subbing – checklist ,[object Object],[object Object],[object Object],[object Object],[object Object]
Subbing – checklist ,[object Object],[object Object],[object Object],[object Object],[object Object]
Headlines ,[object Object],[object Object]
Cliché headline generator
The classic headline: Man bites dog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to focus on ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do something now ,[object Object]
Captions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Caption writing tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Do something now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Subbing for the web: SEO ,[object Object],[object Object],[object Object],[object Object],[object Object]
Do something now ,[object Object]
Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog [email_address]

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Golden rules of sub editing and SEO for magazines

  • 1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog Sub editing and SEO for magazines
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  • 25. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog [email_address]