Landing Page Optimization: What Your Web Analytics Don't Tell You - Jamie Smith
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Landing Page Optimization: What Your Web Analytics Don't Tell You Call Analytics and Conversion Attribution or Assist keywords can be the difference between keeping a keyword or deleting it. While these keywords may not convert to an online sale they play a role in driving action. This session will help you make sure you're not throwing profit down the drain by removing keywords that drive calls or assist in a sale. * Jamie Smith, CEO, Engine Ready
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Landing Page Optimization: What Your Web Analytics Don't Tell You - Jamie Smith
- 1. Landing Page Optimization “What your web analytics don’t tell you!” Jamie Smith CEO Engine Ready, Inc Jamie@EngineReady.com http://blog.engineready.com Twitter: EngineReadyCEO
- 2. Why are you here? Understand Conversion Attribution? Learn How to Measure Assist Keywords and Calls? Understand the “Best Practices” for tracking calls? My Boss Sent me and I can’t wait to leave????
- 3. Who is Jamie Smith? Father of 2 Born Colchester, VT Summer Martha’s Vineyard, MA (GO BOSTON!) UVM & Keene State College Education Southern California over 10 years Frequently Speaks @ Industry Conferences, NYC, Chicago, Seattle, Portland, SF, LA & Denver Engine Ready CEO
- 4. Who is Engine Ready?
- 5. Who is Engine Ready Software? Web Analytics – ConversionAnalyst.com (YWA) Call Tracking – CallAnalytics.com Landing Page Analysis & Monitor – ConversionCritic.com Competitive Intelligence- KeywordMonitor.com Technology Powers Industry Studies- EngineReady.com …And Coming July 1st Strategy Analyzer…
- 6. Clients we have worked with
- 8. Website vs. Landing Page… Definition & Strategy
- 9. How To Use Visitor Behavior for Conversion Inspiration
- 10. How to Generate M.O.R.E Conversions (case studies)
- 11. The X-Factor - What Your Web Analytics DO NOT Tell You!
- 12. Secret Tips & LIVE Landing Page Analysis ClinicWHERE DO YOUR EYES GO ON THIS SLIDE?
- 13. 1898 Eliot Lewis AIDA Sales Funnel 112 Years Later, Same Principles apply except online everything can be measured * http://www.provenmodels.com/547/aida-sales-funnel/elias-st.-elmo-lewis
- 14. Tactical Planning & Execution
- 15. We Spend Lots of $$$ and Time toGet Visitors to our Site Results = CPA, ROAS, Profit = Conversion Rate
- 19. What is the best converting page on your web site?
- 20. Create baseline to compare CR with pages & campaigns?
- 21. START TESTING… Home Page vs Internal page vs. LP A/B landing page optimizationEX: Home Page, Category Page, Product Description
- 27. Engagement of your landing pagesHow Do Visitors FEEL? Confusion or Clarity
- 30. Don’t just TEST. Have a plan and strategy.
- 31. Need Ideas for Testing? WATCH YOUR VISITORS ASK YOUR FRIENDS ASK YOUR CUSTOMERS GET INTO YOUR ANALYTICS
- 33. Images, Buttons (type & location)
- 34. Navigation
- 35. Layout & FunctionalityA. Button, Links, Location, Size B. Attention Focus vs. Distraction C. Required Fields, Video, Checkout FREE Landing Page Analysis ConversionCritic.com
- 38. Engage Visitors = Big Profit
- 39. Over 123% CR & 300% Profit lift
- 40. Advanced Multi-Variant Testing Agree what to test Create 1-3 Alternatives Use Website Optimizer or 3rd Party tracking Leads? Calls? Sales? Measure PROFIT.
- 44. 9 Recipes (8 versus control)
- 45. Path Analysis = Conversion Inspiration
- 46. Planning & Strategy Organization So Much Work to Deliver a Qualified Visitor to Site
- 51. CREATIVE The Art of Writing Compelling Ads
- 52. CONTINUITY & CONVERSION Keyword / Ad / Landing page wine racks Searchers
- 55. Which Keywords are driving Assists but not Sales?
- 57. 70% of the assist sales used 2 keyword searches
- 58. 13% of the assist sales used 4+ keyword searches
- 59. Over 10% of the sales had an assist KW (6%-18%)Copyright EngineReady.com 2010
- 60. Assist Campaign & Keyword Tracking
- 61. How Call Analytics Works
- 63. Call Log Details
- 65. Have specific goals and measurement
- 69. Find the location of your top 3-5 competitors
- 70. Set up geo-targeted campaign for competitor’s location
- 73. The END
- 74. Questions? Jamie Smith CEO Jamie@engineready.com 619-398-2680 Twitter: enginereadyCEO
Notes de l'éditeur
- How much training is required?How much time does it take to navigate to the key reports?Can you setup dashboards that will show on 1 screen all of your KPIs and important trends?Can you have reports of KPIs automatically emailed to stakeholders?
- Secret Strategy #1