Online Marketing Summit PDX | Real-Time Search Relevance Optimization

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Scott Fish gave a presentation on universal search relevance in real-time. He discussed how Google has developed real-time search to instantly surface breaking news and information as it happens. Real-time search considers factors like query deserves freshness and social media graphs to prioritize timely content. Marketers can optimize for real-time search by utilizing trending keywords, coordinating with social media, and publishing engaging content on blogs and social profiles.

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Google: Game Changer Google's mission: To organize the world's information and make it universally accessible and useful.

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What is Real-Time Search? “ Our real-time search enables you to discover breaking news the moment it's happening, even if it's not the popular news of the day, and even if you didn't know about it beforehand.” - Amit Singhal, Google Fellow

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Who Want to Know About Apple’s Latest and Greatest New Products… Why Was RTS Developed

The Very Second that Steve Jobs Announces Their Release… Why Was RTS Developed

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Online Marketing Summit PDX | Real-Time Search Relevance Optimization

3. Google: Game Changer Google's mission: To organize the world's information and make it universally accessible and useful.

4. Universal Search Elements

6. What is Real-Time Search? “ Our real-time search enables you to discover breaking news the moment it's happening, even if it's not the popular news of the day, and even if you didn't know about it beforehand.” - Amit Singhal, Google Fellow

7. What is Real-Time Search?

8. QDF – Query Deserves Freshness

10. Real Example: Real-Time Search

11. Why Was RTS Developed?

12. Why Was RTS Developed For Guys Like this…

13. Who Live in Basements Like this… Why Was RTS Developed

14. Who Want to Know About Apple’s Latest and Greatest New Products… Why Was RTS Developed

15. The Very Second that Steve Jobs Announces Their Release… Why Was RTS Developed

16. Real-Time Search Optimization

17. Real-Time Optimization

18.

19.

20.