The document discusses 7 ways to improve ROI from email marketing campaigns. It provides tips on defining goals and measuring ROI, acquiring subscribers, creating effective email content, optimizing frequency and targeting, leveraging social media, and going beyond just opens and clicks in metrics. Additional suggestions include focusing on engagement, relevance and clear value for subscribers.

1. Simms Jenkins CEO - BrightWave Marketing [email_address] Office: 404.888.0133 Mobile: 404.664.6864 www.BrightWaveMarketing.com www.EmailStatCenter.com www.TheTruthAboutEmailMarketing.com twitter.com/SimmsJenkins 7 Surefire Ways To Improve ROI

2. #OMSATL

4. Sample Clients

5. Renowned Thought Leadership & Industry Expertise

8. “ We’re predicting that email will continue to distance itself from other online advertising formats over the next five years, growing to $15.7 billion and remaining the preferred channel among many marketers” Borrell Associates “ 65% of marketing spend has no discernible effect” World Advertising Research Coalition Email continues to gain steam

9. “ 54% of marketers plan to increase email budgets in 2010. - Exact Target (2010) Not to mention gaining speed

10. What’s at Stake? How about Brand & Bucks? Nearly a third of survey respondents (32%) said they have stopped doing business with at least one company altogether as a result of its poor email practices -- Merkle, Feb. 2009 For every dollar spent on Email marketing in 2009, marketers can expect an estimated $43.62 ROI -- DMA, 2009

11. Sheryl Sandberg, Facebook COO “ If you want to know what people like us will do tomorrow, you look at what teenagers are doing today. Email–I can’t imagine life without it–is probably going away. ”

13. Defining Goals, ROI & Program Value

16. "If you don't know where you're going, you might not get there.” Yogi Berra, Baseball Player, Manager & Life Philosopher

18. Get Your Raise

19. Subscriber Acquisition

20. Stan Rapp has said the value of a single opt-in address is estimated at $118 Lifetime value of Email address is $23 (Epsilon) Facebook fans valued at an average of $3.60 (ViTrue) Starbucks' 6.5 million fan base is worth a bit over $23 million Coke Rewards' 12 million reward email subscribers are worth $276 Million to $1.4 Billion What Is The Value Of A Facebook Fan? Zero! (Forrester)

21. Subscriber Acquisition - Online

23. Subscriber Acquisition - Online

24. Opting In Made Easy

26. Email Creative & Messaging

28. Are You Prepared for 67% of Your Audience to See This?

29. Images On

30. Images Turned Off

31. Optimization is Critical

33. Enable Viral Behavior

34. Break Out of the (in)Box

35. Make Your <10 Seconds Count

36. Frequency, Segmentation & Targeting

37. The Inbox is Evolving Interact with your audience where they choose to receive & engage with opt-in messaging “ Advertising’s new role is to drive prospects to the web for memorable, relevant opt-in involvement” Stan Rapp, author and founder of Rapp Collins/Chairman of Engauge keynote speech at Email Evolution conference 2009

39. Dynamic Content > Segmented Lists

41. Leveraging Social Media

44. True Email & Social Integration

46. Measuring Your Program Beyond Opens & Clicks

47. “ Do not use stats as a drunkard uses a lamp post – for support rather than illumination... the only three business metrics that count are increased revenue, lower expenses and increased customer satisfaction.” Jim Sterne, Founder, Web Analytics Association There are three kinds of lies: lies, damned lies, and statistics.&quot; Benjamin Disraeli, British politician and Prime Minister, 1804 - 1881

49. Low Hanging Fruit

52. Simms Jenkins CEO - BrightWave Marketing [email_address] Office: 404.888.0133 Mobile: 404.664.6864 www.BrightWaveMarketing.com www.EmailStatCenter.com http://twitter.com/SimmsJenkins Comments & Questions

53. #OMSATL