Recent conversations about trust in news are often missing an important component: a fuller understanding of how audiences interact with and discuss news pieces. Our experts will discuss recent research, offering attendees a first-time look at changing news consumption habits, sharing practices, how people talk about news in closed communities and other critical insights.

1. Think Deeply, Think Well
How Journalists Can Combat Denial of
Facts & Evidence
Sara E. Gorman, PhD MPH
Co-author of Denying to the Grave: Why We Ignore the Facts That Will Save Us
Co-founder of Critica, LLC
May 19, 2017

2. Think Deeply, Think Well
How do we know what to believe?

3. Think Deeply, Think Well
https://www.amazon.com/Denying-Grave-Ignore-Facts-That/dp/0199396604/ref=sr_1_1?
s=books&ie=UTF8&qid=1470862753&sr=1-1&keywords=denying+to+the+grave

4. Think Deeply, Think Well
Understanding How People Read

5. Think Deeply, Think Well
Confirmation Bias, Group Psychology & the Human
Brain

6. Think Deeply, Think Well
So…what are we going to do
about it?

7. Think Deeply, Think Well
How to Prevent Misperception of Reality
• Evaluate the topic & understand which topics
have strong groups, emotions, & identities around
them
• Provide as much context and nuance up front as
possible
• Explore ways to make complexity attractive &
engaging

8. Think Deeply, Think Well
Critica: Promoting Psychologically-Informed
Communication
• Our Services (https://critica.life/our-services/)
• Communications Consultations & Continuing
Education
Ø Guidance on understanding reader psychology &
evidence-based ways to maximize the reception of
your intended message
Ø Technical training on evaluating complex scientific
information & communicating with the public

9. Think Deeply, Think Well
Thank You!
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