6. “It is not the strongest that survives,
nor the most intelligent, but rather
the one most adaptable to change.”
Charles Darwin (abridged)
Monday, March 12, 2012
21. - Limit Use of Photos
- NO personal photos
- YES conference, information, product photos
- Choose Friends Carefully
- access to information, abilities to post
- Explore as Many Apps as Possible
- maximize networking/marketing potential
FACEBOOK
Monday, March 12, 2012
Tips
24. Building Your
Professional Network
Monday, March 12, 2012
25. Building Your
Professional Network
Connections to maximize your abilities
Monday, March 12, 2012
26. Building Your
Professional Network
Connections to maximize your abilities
• Build/Maintain a contact network
Monday, March 12, 2012
27. Building Your
Professional Network
Connections to maximize your abilities
• Build/Maintain a contact network
• Use your network to connect to your
connections connections (2nd degree connection)
and their connections (3rd degree connection)
through introductions
Monday, March 12, 2012
28. Building Your
Professional Network
Connections to maximize your abilities
• Build/Maintain a contact network
• Use your network to connect to your
connections connections (2nd degree connection)
and their connections (3rd degree connection)
through introductions
• Find people, business opportunities, jobs, etc
Monday, March 12, 2012
29. Building Your
Professional Network
Connections to maximize your abilities
• Build/Maintain a contact network
• Use your network to connect to your
connections connections (2nd degree connection)
and their connections (3rd degree connection)
through introductions
• Find people, business opportunities, jobs, etc
• Get/Give/Review your contact’s references
Monday, March 12, 2012
30. Building Your
Professional Network
Connections to maximize your abilities
• Build/Maintain a contact network
• Use your network to connect to your
connections connections (2nd degree connection)
and their connections (3rd degree connection)
through introductions
• Find people, business opportunities, jobs, etc
• Get/Give/Review your contact’s references
• Join groups, ‘industry discussion’ - extremely
efficient and professional
Monday, March 12, 2012
36. - Be transparent: let people learn about you
- Find out who’s viewing your profile: learn your audience
- Establish keywords: consider words you want people to
use to find you and use liberally!
- Join groups: stay informed, increase associations
LinkedIn
Monday, March 12, 2012
Tips
43. Connect and network within your industry, worldwide
Instant access to current material
Stream of new ideas, expertise, tips
What people are saying about your brands
Extend your thought leadership
Promote products and services directly
Monday, March 12, 2012
Twitter
47. - Customize Twitter Background
- Evolve: Follow - Read - Learn - Tweet
- Use Concepts from start
- Handles, Replies, Retweets, DMs, Hashtags
- Pay attention to retweets: afternoon, late in week
- Always include a link
Monday, March 12, 2012
Twitter Tips
51. Upload presentations, products-in-action
Create short videos of interest
Conduct interviews with experts
Reinforce your brand
Post customer testimonials
“How To’s”
Show “work’s in progress”
Monday, March 12, 2012
53. DOSE
once per week, as needed
TARGET
consumers and locals
YouTube USE
feedback, discussion, product forum
Podcasts
Monday, March 12, 2012
Bottomline
