This document contains details about a product launch event being organized by a group including Berkay ERDİL, Mustafa YEŞİLTEPE, and Zeki Onur Öder. It outlines the objectives, target audience, location, timing, budget, and logistics of the event taking place on June 28th in Izmir, Turkey. The objectives follow the SMART framework and aim to increase brand awareness, customer loyalty, and sales. The event budget is estimated to be around 10,000 euros and sales goals are set at a minimum of 50,000 euros.

1. GROUP MEMBERS
• Berkay ERDİL
• Mustafa YEŞİLTEPE
• Zeki Onur Öder

2.  5W1H
 SMART
 MASS&VENUE&TİME
 SWOT
 BUDGET

3.  1998
 Leading Position
 Distributionship with Uvex
 Eyewear, gloves, helmets, and shoes

4.  What
 Why
 Where
 When 28th of June
 Who
 How

6.  12 o’clock check in
 14 o’clock launching time
 19 o’clock dinner time
 4 different parts
 3 Salesmans per booth
 Catalogues, samples and ext

9.  S--- (specific)
We have main 3 specific target which are
1. To increase the awareness of our products and brand
2. To increase the loyalty of our customers to the company
3. To make sellings in order to provide the cost of launching
 M– (measurable)
1. We may measure our objectives by examining our relationships
with the customers and feedbacks
2. By taking orders during the launching and after the launching

10.  A– (achievable)
Our objective is chosen as an achievable one because we will be with
our customers and therefore we may influence on them easily
 R– (realistic)
Our objective is also realistic, because from the foundation time, the
only objective is this.

11.  T– (time-bound)
Our objective is quite time-bound because all of our
customers make purchasing 2 times and the time that
we chose is the free time for them, because other
departments are arranging a budget for them on the
time we arrange the launching.

12. MASS
Our targetted profile is;
 End-users or consumers
 Generally adults
 Males/Females
 Especially our customers with intivation cards

15.  Our meeting place is in Izmir because our main company is located
in Izmir and therefore we are aiming to decrease the transportation
cost.
 We have chosen an indoor place to make the launching like a
cocktail party
 Lastly, in order to impress our customers easiler, our launching is
available for a closed group.

16.  2 o’clock in the evening
 date 28th of june
 at 12 o’clock in the afternoon

17. S
• We already have
knowledge and
experience
• A new and innovative
service
W
• It will be the first time
that we will arrange a
launching
O
• Chance to change
customers’ preferences
• A new and big market
HOW TO CONVERT
OPPPORTUNİTİES İNTO
STRENGTHS
• by gaining customers by
introducing both ourselves and
products very well
HOW TO NOT CONVERT
OPPPORTUNİTİES İNTO
WEAKNESSES
• By arranging an
unforgottable and
magnificent launching
for the customer
T
• The risk of not
attending the
launching
• Bad weather condition
HOW TO CONVERT THREATS
İNTO STRENGTHS
• By sending invitations to
customers before we
arrange the launching
• By looking to precision
of weather on the
launching day
HOW TO NOT CONVERT
THREATS İNTO WEAKNESSES
• By learning everything
before we arrange the
launching

18. COST PER
PERSON
TOTAL COST
SHUTTLE COST FROM AIRPORT TO
HOTEL
--- 100 €
LAUNCHING COST (INC; SECURITY,
WAITERSTAFF, FOOD&BEVERAGE,
DRINKINGS EXT)
58 €
(49 €+ KDV)
4640 €
ACCOMMODATION COST 60 € 4800 €
TRANSPORTATION COST FOR GOODS
FROM COMPANY TO HOTEL
--- 50 €
CLOTHING COST FOR OUR SALESMAN --- ---
EVENT INVENTORY (SHELF, BOOTH
EXT)
--- ---
TOTAL COST --- 9590 €

19.  We have budgeted nearly 10.000€,
 %50
 is at least 50.000€.