1. TOPIC:
Talk about a digital trend and give your analysis,
evaluation, and point‐of‐view (POV) on how that
trend would affect consumer behaviour and a
company’s marketing activities. Give an example of
an organization or brand campaign that’s taking
advantage of this digital trend.
Name: onyinye chinwe Agbo Student Id: 136283223
Course: MKM 915 Date: 8th june, 2023

2. INTRODUCTION
Digital technologies like augmented reality (AR)
and smart speakers have become more widely
used as a result of the COVID-19 epidemic. As we
go into a post-pandemic era, the fusion of AR and
smart speakers offers fascinating prospects to
transform consumer behavior and marketing
strategies. We will examine the effects of this
digital trend on customer behavior in this post, as
well as how businesses may use it to improve
their marketing plans.

3. AUGMENTED REALITY
• Every experience should be available to people while they are at
home. Brands may use augmented reality to give their audience an
interactive, lifelike experience. In this virtual setting, brands can more
effectively portray their products and contribute to the creation of a
new customer experience by using augmented photos and videos.
• The fusion of two significant developments, augmented reality
(AR), and smart speakers, has the potential to completely reimagine
how consumers interact with the ever-evolving digital world. Brands
can build interactive and engaging encounters that transform how
consumers interact with goods and services by fusing the immersive
possibilities of AR with the voice-activated practicality of smart
speakers. We'll look at how this convergence affects customer
behavior in this post, as well as how businesses can use it to improve
their marketing efforts.

4. Analysis and Evaluation:
The adoption of many digital trends, such as augmented reality
(AR) and smart speakers, has increased because to the COVID-19
epidemic. The combination of AR and smart speakers offers
tremendous prospects to transform consumer behavior and
marketing practices as we go towards a post-pandemic future.
we'll examine how this digital trend is affecting customer behavior
and how businesses may use it to improve their marketing plans.
• Augmented reality and smart speakers work together to provide
a seamless fusion of virtual and real-world experiences,
revolutionizing how users engage with technology. While smart
speakers offer voice-activated information access and
management, AR superimposes digital elements onto the physical
world. Together, these technologies provide a very convenient and
immersive user experience.

5. • The need for frictionless interactions, convenience, and customization is
anticipated to have an impact on consumer behavior in a post-pandemic society. By
enabling easy and hands-free interactions with virtual content, the convergence of AR
and smart speakers responds to these needs. Customers can use voice commands to
access augmented experiences like virtual product try-ons or immersive storytelling.
This integration improves accessibility and ease, which encourages users to engage
with and use AR applications.
• Based on a marketing perspective, the union of augmented reality with smart
speakers opens up fresh opportunities for brands to develop individualized and
immersive experiences. Businesses can use augmented reality to improve product
visualization, letting customers virtually try on clothes, play around with furniture
arrangements, or browse virtual showrooms. Brands may offer a voice-activated
interface that enables customers to engage with virtual elements using natural
language commands by combining these AR experiences with smart speakers. This
makes the consumer journey more frictionless and interesting, which raises brand
awareness, customer satisfaction, and conversion rates.

7. Point of View (POV) on Company Marketing Activities
• AR presents companies with new chances to innovate their marketing efforts and
give customers experiences they'll remember. AR enables businesses to present their
goods and services in a more interesting and interactive way. Businesses can develop
augmented reality (AR) experiences that let customers virtually try on things, see how
products fit into their lifestyles, or engage with virtual aspects associated with the
brand. Consumers are enthralled by this experiential marketing strategy, which also
increases brand recognition and promotes product consumption.
• The use of augmented reality (AR) can be a useful technique for combining online
and offline shopping. Businesses can incorporate augmented reality (AR) into their e-
commerce systems, allowing customers to view things in a real-world setting before
making a purchase. This link between the virtual and real worlds improves online
shopping, decreases reluctance, and boosts client happiness.
• Advertising campaigns can use augmented reality to be innovative and immersive.
Brands may use augmented reality to make engaging and memorable commercials that
draw in customers. For instance, when scanned by a mobile device, AR-enabled print
ads or billboards might start virtual experiences or show more information about a
product. This distinctive and immersive advertising strategy aids in brand
differentiation, boosts consumer engagement, and leaves a long-lasting impact.

8. Example Campaign: The voice-activated AR lenses for Snapchat
• The combination of AR and smart speakers is best illustrated by Snapchat's voice-activated AR
lenses. With the use of Snapchat's lens feature, users may add augmented reality effects to their
selfies or surroundings. Voice commands can be used to activate particular AR lenses or start
interactive animations for users.
• For instance, users can activate an AR lens by saying "Hey Snapchat, change my background" to
alter the background of their camera view. Because manual interactions are no longer necessary
thanks to the voice command integration, the user experience is improved. Snapchat's voice-
activated augmented reality glasses immerse users in an engaging experience and increase
platform usage.

9. CONCLUSION
• As we move through the post-pandemic environment, the
fusion of augmented reality and smart speakers opens us intriguing
possibilities for consumer behavior and marketing tactics. This
digital trend satisfies consumers' desire for frictionless interactions,
convenience, and customization by enabling seamless integration
of the virtual and physical worlds. Businesses can develop voice-
activated, immersive experiences with AR and smart speakers,
increasing customer engagement and promoting brand loyalty.
Businesses can stand out from the competition, provide
memorable experiences, and forge lasting relationships with their
target audience by embracing this confluence in the rapidly
changing digital landscape.

10. REFRENCE
• “Top 10 Digital Marketing & Social Media
Marketing Trends to Reshape Your Business.”
Times of India Blog, 16 Mar. 2023, times of India
times. com/blogs/voices/top-10-digital-
marketing-social-media-marketing-trends-to-
reshape-your-business/.
• Talkwalker.com. “Trend Analysis - Types,
Benefits, Examples.” Talkwalker, 7 Apr. 2023,
www.talkwalker.com/blog/trend-analysis.