It’s no longer a secret that ‘Newspapers’, once the kings of engagement are losing their ground to novel customer engagement experiences offered by the latest online service providers and mobility solutions. However this does not mean this is the end of news, it is just that your readership has found various exciting and novel means to keep themselves updated on the latest news. We at Oorjit have been analysing the changes in the industry for years and have come up with Oorjit-Social News Hub which is designed to convert your challenges to your biggest strengths and opportunities.

1. TM
NEWSPAPERS SOLUTIONS

3. BENEFITS OF OORJIT

4. Redesign your digital news space into a social
engagement platform. Increase participation of users
by delivering personalized content and relevant news.
Local news updates, citizen journalist blogs, video
reviews can be incorporated into a social platform for
wider reach and easy sharing of news.
Engage audience with a
personalized,social platform.
Deliver tailored, absorbing content after analyzing
audience behavior which will encourage repeat
engagement. Connect with your customers directly,
catering to different audiences. Provide customizable
news, boards, subscriptions, group engagement, for a
unique user experience.
Make your customer want for more
(repeated engagement)
Rediscover your competitiveness by revamping your
online identity. Design an advanced digital news
center that reaches out to your audiences in a person-
alized manner. Differentiate yourself from your com-
petitors by offering your customers new products and
services based on analyzing audience behavior.
Create a marketable arena by incorporating digital
engagement solutions.
Drive yourself to a
competitive arena.
Take advantage of the trust and user base you have
built over the years. Complement and enhance your
business partnerships using digital solutions and
creatively connect them to your readers. Increase
audience participation and merchant engagement
using advanced digital solutions. For instance, reward
portals can be used for incentives to promote online
activity.
Leverage trust, user base to
your competitive advantage

5. No one knows your audience behavior and market
trends better than you do. Capitalize on this knowl-
edge to facilitate trade of products to customers by
gauging trends, demands and needs. Offer seasonal,
festival and holiday-related product recommenda-
tions, deals and offers to bring your customers closer
to your brand.
Capitalize on market
knowledge and customer data
Leverage the brand value and customer trust accu-
mulated over the years. Meet customer expectations
and claim distributive reach and better brand affilia-
tion. Draw benefits of coupons, daily deals, niche
specific products and other reward programs.
Benefit by increasing
revenue using brand value
Mobile revolution has had a profound impact on how
users gather and read news. Complete the transition
to a new age newspaper by offering viewers mobile
accessibility to your services. Mobile applications
track and provide user data such as location, weather,
and other particulars while on the go to deliver curat-
ed notifications according popular and user specific
choices.
Mobility

6. OORJIT
SOLUTIONS
NEWSPAPERS
FOR

7. A personalized online social hub to increase engagement with customers in the digital space. Features
customized according to customer profiles, augmented with analytics, which helps you to understand
your customers more efficiently. Customizable news boards with features to increase interaction and
engagement.
Self-responsive platform with an algorithm to prioritize
and project personalized news to the reader’s news
board.
Cross-platform capability for uniform user experience
across any devices.
Identify audience engagement patterns using business
intelligence tools.
Allow users to create groups, polls, opinions, and
video blogs to express their views.
Use subscription based alerts, such as newsletters,
mobile notifications, social media notifications for
users to follow chosen topics and areas of interest.
Social
News Hub

8. Leverage your brand value and trust to recoup stagnant performance of inserts and classifieds for increased
market penetration. Supplement your revenue using a dynamic platform to serve customers with offers and
coupons.
Deliver location based coupons using mobile push
notifications.
Earn revenue by -
Merchant app for convenient redemption and man-
agement of coupons.
Coupon
Offer Platform
commission for driving traffic and sales to the
merchant’s online and offline store
listing coupons in your portal
recommending products through your portal
displaying ads in your portal (charge differently
for home page and inner page advertisements)
push notifications and text messages to induce
redemption

9. Capitalize on market knowledge and engagement by trading products based on demand and prevailing
trends. Serve different users forming your readership using a customizable commerce platform that can be
adapted to any business model.
Showcase products based on your knowledge on
market trends, seasons, festivals, climate, geography,
culture etc.
Analyze customer buying behavior using analytics.
Marketing module with newsletters, mobile notifica-
tions and other campaign management tools capable
of launching exclusive new products to a wide market.
Cross-platform capability to ensure uniform user
experience across all devices.
Increase Average Revenue Per User (AVPU) by
upselling and cross selling products.
Tie up with merchants and provide buy online and
pick up from store (BOPUS) facility.
Ecommerce
Solutions

10. Take advantage of your reach and foster business alliances by proving deals to connect merchants to your
customers. Offer personalized deals using market insight gathered using analytics and business intelligence
matrices.
Provide personalized deals using demographic data
like location, gender, age etc.
Social media integration for viral marketing of exclusive
deals, to encourage immediate redemptions.
Partner local merchants and offer deals to readers
specific to that area and increase shop walk-ins.
Deal
Solution

11. Reward customer loyalty by using a closed group portal. Use the platform to reward engagement of readers
arising from online activities, participation in competitions, events etc. This is a hotbed for internal marketing of
products, deals and can be used as a platform to test market conditions for new products.
Increase brand retention by making your customers
visit the portal for their every needs
Personalized attention towards customers for exclu-
sive engagement.
Use the portal for online advertisements and earn
additional revenue
Closed Group
Reward Program

12. THANK YOU
TM