Description of Business Research Strategies (BRS) and their offerings.

1. Business Research Strategies Information is the key to good decision making Opal Berry – Owner and Founder

2. Who we are and what we do Business Research Strategies is a business start-up consultancy. We help new business owners build and execute strategic plans for their businesses.

3. About Me I grew up in Detroit. Home of the auto industry and . . . Boblo Boat Hudson’s Tiger Stadium

4. Bachelor’s from Michigan State University

5. My Handsome Son Alan

6. My Background I have a vast background in business, marketing and management. My experience covers virtually every aspect of business and marketing from both the corporate and entrepreneurial perspectives. I also have a Bachelor’s degree in Marketing from Michigan State University. My business experience includes: Jacobson’s Dept Stores; Michigan, Ohio, Florida – Gift buyer, Bedding buyer AT&T - Marketing representative handling major advertising agencies. McDonald’s Owner Operator- Day to day operations including floor management, quality control, scheduling, P&L management, budget forecasting and management, payroll. Corporate Restaurant General Manager; Au Bon Pain, Burger King Corp, Hardee’s - Same functions as above. My specialty was cash control. Dayton’s, Target, Macy’s – Marketing analysis, advertising planning, budget forecasting, expense/income tracking and analysis, tracking and analysis process development. Inroads Internship Program - Thirteen years of volunteer training development and facilitation for this national college level corporate internship program.

7. The Business Plan What is a business plan? A business plan precisely defines your business, identifies your goals, and serves as your firm's resume. Its basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications, and make the right decisions. As it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is also a crucial part of any loan package.

9. Wrong business chosen

10. Insufficient capital – no operating capital

11. Poor record-keeping

12. Poor location

13. Over-investment in fixed assets

15. Most business owners don’t plan to fail. They fail to plan.

18. Business Plan analysis

19. Business Plan assistance

20. Viability Studies

21. Competitive viability

22. Market research

23. Balance sheets/income statements/cash flow analyses

24. Strategic planningand research

25. Information system selection

26. Resource research

28. Someone who is ready to start their business

30. Accountants

31. Financial advisors

32. Commercial realtors

33. Friends, family, ANYONE