1. Someone’s cooking for you!
“Open Coffee, November 2013”

2. Agenda
• About Cookisto
• Story So Far
• What Media Want
• Hacking Media in London
• The To Do List
2

3. We are not the only crazy ones
The “Revolution” started with
and now you can…
Books a stranger’s house @
Share your knowledge @
Who wants to try my mother’s
stuffed tomatoes?
Enjoy experiences @
Rent your neighbor's car @
Complete your tasks @
Do something different @
3

4. The Problem
Healthy, personalised
homemade meals
Foodies
•
•
•
Cooks
•
•
•
students
employees /bachelors
other
Don’t know
Don’t want
No time
professional cooks
housewives
other
Know
Want
Have time
To Cook
Unhealthy diet
Big expenses
To Cook
Want to share their passion
Earn extra cash
Recognition & cash
4

5. The Solution
A community marketplace where you can find personalised,
delicious and healthy homemade food prepared by local cooks.
5

6. The Product
1. Tell us where you are
2. Choose your cook & meal
3. Send your order & enjoy!
1
2
3
6

7. The Product
… or send a request and get just about any food and menu prepared at your style and budget.
7

8. Vision
To be the biggest peer-to-peer marketplace for food; offering
healthy, personalised homemade meals to the world.
8

9. Overview – The Story So Far
Phase 1
« We’re not crazy »
Free Media Exposure
Social Media
+
Minimum Viable
Product
=
Proof of Concept
Learn
BOOTSTRAPPING
9

10. Overview – The Story So Far
Phase 1
Phase 2 (we are here)
« We’re not crazy »
« Better, faster, stronger »
Free Media Exposure
Social Media
Free Media Exposure
Word of Mouth
Social Media
+
Minimum Viable
Product
+
Killer Product
(getting there)
=
=
Proof of Concept
Learn
Learn
Product Lock
Show Growth Potential
BOOTSTRAPPING
SEED FUNDING
10

11. Overview – The Story So Far
Phase 1
Phase 2 (we are here)
Phase 3
« We’re not crazy »
« Better, faster, stronger »
« Show me the money »
Free Media Exposure
Social Media
Free Media Exposure
Word of Mouth
Social Media
Social Media
Affiliate
Internet Advertising
+
+
Killer Product
(getting there)
«THE Killer Product »
+
Minimum Viable
Product
=
Proof of Concept
Learn
=
=
Learn
Product Lock
Show Growth Potential
BOOTSTRAPPING
SEED FUNDING
Boost Members
Growth and
Revenue!
ROUND A
11

12. AARRR
Acquisition
Activation
Retention
Revenue
Referral
12

13. Sell
To Customers:
To your Employees:
To yourMedia:
To the Investors:
“ I have the solution
“This is aagreat
“This is a great
“This is great
tocompany!”
your problem!”
business!”
story!”
Alec Baldwin at Glengarry Glen Ross
13

14. What Media Want ?
Fresh stories
Nobody knows you
Stories that sell
Different angles
Exclusivity
Be creative
You do their work
You = waterboy
14

15. Fresh Stories – Nobody Knows Us
15

16. Stories that Sell - Different Angles
Tailored message depending on the journalist’s previous works
•
•
•
•
•
Young Greek Entrepreneurs / Greek Crisis
Youth entrepreneurship
Cookisto story in Greece
Cookisto + Sharing Economy
Cookisto + Society/Food trends
16

17. Exclusivity – Be Creative
Only you will have the chance to review our service
before we go live in London!
17

18. You Are the Waterboy!
Photos, banners, written stories… everything ready for them
18

19. 30 Days in London - Hallelujah
19

20. First Cohort of Users in the UK – Mission Accomplished
7.300 foodies | 130 cooks |0€ spent
20

21. The to Do List
• Leverage your network for contacts
• Identify your business’s different media angles
• Clear message to the journalists
– Exclusivity
– Call to action
• You do the work
– Material (Photos, written stories etc.)
• Build long-term relationships – Say thank you!
21

22. Thank you!
You want to find out more?
Contact: Michalis Gkontas | michalis@cookisto.com

23. Disclaimer
Market
Revenue model
Competition
Cash
Network
Expertise
….
23