A presentation by Angeliki Papagianopoulou

1. Karagiorgi Servias 7, 10563, Athens, Greece
Tel. +30 2177154254
offerial.com

2.  Description: increase hotel website bookings ~ 50% with
unique personalized marketing algorithms.
Mission: become a global leader in direct hotel booking
optimization.
Vision: become the global booking layer for all e-
commerce transactions, across industries.
Offerial At-a-glance

3. The Problem

4. Before Offerial
Booking.com and Hotel Website travelers see the same info,
regardless of the reason for their trip, e.g. Business, Family
Booking.comBooking.com Hotel’s WebsiteHotel’s Website

5. Value Proposition

6. Booking.com visitors see the same info BUT Hotel Website visitors see
differentiated info
Booking.com Hotel’s WebsiteBooking.com Hotel’s Website
After Offerial

7. Intro Cold Hot
Cheap Pool Free wifi City centre
Medium City centre Pool City tours
Expensive Neoclassical
building
pool Airport
shuttle
Unique Selling Point

8. Current Recommendation
Systems

9. User Profile 1
User Profile 23
User Profile 87
Analyzing user
behavior data
javacript javacript Machine learning
algorithms
banner serving
Offerial is SaaS
Javascript code in the site and booking engine
Machine learning to process the data
Technology

10. Business Model
Addressable market size and model

11. Direct:  LinkedIn
_________________________________________________________
Hotel digital marketing agencies:
_________________________________________________________
Booking engines:
_________________________________________________________
Associations & Clubs:
_________________________________________________________
PR: media:
_________________________________________________________
Go-to-market – Communication
channels

12. No direct competitor: Booking platforms don’t create automatically
personalized content
Indirect competitors: everywhere a booking takes place:
Travel Agents:
_________________________________________________________
Tour Operators:
_________________________________________________________
Business Travel Management:
_________________________________________________________
OTAs:
_________________________________________________________
Independent Hotel booking mobile apps:
________________________________________________________
Airline hotel bookings:
________________________________________________________
Direct hotel sales channels: Telephone/Email
________________________________________________________
Competitive Analysis

13. Signed up hotels: 85
Total unique visitors processed: +100.000
Annual revenue/hotel: 300 EUR
Conversion rate growth: 56,52%
Current Status

14.  Get at least 20 paying hotels by the first semester of
2015
 Get the first large group within the next quarter
 Affiliation with a major booking engine in 2015
Milestones

15. Thank you
offerial.com