This is our general Key-Note type presentation on the evolution of computing to the social web - and it's implications. We declare the need for an Open Cloud, to enable people to regain control over their data. This is what Social Open-Xchange is all about, and here is why.

1. Commandyour Data Rafael Laguna de la Vera, CEO Open-Xchange Version 20091012

3. User Centric

4. Mingled, Meshed, Semantic

6. SaaS / Cloud

8. Linux, Apache, MySQL

10. Microsoft2

12. Microsoft| © 2009 Open-Xchange 3

14. Linux, Apache, MySQL

16. Microsoft| © 2009 Open-Xchange 4

17. The Evolution of the Internet AgeOpen Standards and Open Source made the Internet | © 2009 Open-Xchange 5 TCP/IP, HTTP, DNS, POP3, IMAP and not Netbios, SNA, APPC, WinNS, MAPI Linux, Apache, PHP, MySQL, JavaScript and not Windows, IIS, C++/C#, Oracle DB, Java Applets Result: 185 million web sites* and1.6bn hosted email accounts** * http://news.netcraft.com/archives/2009/01/16/january_2009_web_server_survey.html| ** Radicati Group, Hosting E-mail Market, 2008 | © 2009 Open-Xchange 5

19. Internet Mobiles

20. Web 2.0

22. Linux, Apache, MySQL

24. Microsoft| © 2009 Open-Xchange 6

25. TheConnected World makes Software as a Service reasonable – aftersomefailedattempts | © 2009 Open-Xchange 7 SaaS Internet-based applications and services Source: Forrester ASP (ISP 4.0) Hosted (traditionally designed) applications on servers at the Internet access point ISP 2.0 Access to servers at the Internet access point Cloud (ISP 5.0) Dynamic, Internet-optimized infrastructure for hosting your application ISP 1.0 Provided access to the Internet (dial-up, ISDN, T1, T3) Colo (ISP 3.0) Racks for your equipment at the Internet access point

26. Messaging and Collaborationmarket a „firstmover“ SaaS vs. On-Premise Driversincludeconvenience, lowprice, availability of broadband, mobility, growth in devices, Web 2.0 technology, Open Sourcesoftware, socialnetworks, and unifiedmessagingsolutions (SMS, InstantMessaging, VoIP, GSM…) y/y CAGRisexpected to be >35% SmallerBusinesses (<=10) first to move to SaaS Horizontal Applicationsbest suited: Messaging & Groupware, CRM, VoIP, Desktop Sharing System Integrators: Mix and Match SaaS and On-Premisesofferings | © 2009 Open-Xchange 8 SaaS vs. On-Premise $ Millions

27. Software and Internet merge to "SaaS" and Cloud Architectures Software is much cheaper when obtained as a Service, On-Premises upstream but needs appropriate Service Levels New players with no legacy: Google, Amazon - just as proprietary with an "Open-Touch“ Open Source application makers in a good position for SaaS/same genes! high integration, low resource requirements Service Providers / System Integrators in a good position to deliver what the customer wants Mix and match SaaS and On-Premises, shared, virtual, dedicated Offerings, White Label | © 2009 Open-Xchange 9

28. Cloud Architecturesrule The Internet technologies are foundation of current Cloud technologies The Cloud architecture becomes the dominating architecture for IT Enterprises move away from vendor-dominated to Cloud architectures Use Cloud/SaaS Services, "become" their own Cloud (On-Premises) But: Two Worlds colliding - Vendor meets the Open | © 2009 Open-Xchange 10

30. Theworld „going Google“? | © 2009 Open-Xchange 12

31. Whoownsyourdata, ourdata, theirdata? | © 2009 Open-Xchange 13

32. Examplesfor Data Control?Google In Its Terms 1/2 5.2. Google reserves the right (but shall have no obligation) to pre-screen, review, flag, filter, modify, refuse or remove any or all Content from the Service. (http://code.google.com/intl/de-DE/appengine/terms.html) | © 2009 Open-Xchange 14

33. Examplesfor Data Control?Google In Its Terms 1/2 8.2. Youagreethat Google, in itssolediscretion, mayuseyourtradenames, trademarks, servicemarks, logos, domainnames and otherdistinctive brand features in presentations, marketingmaterials, customerlists, financialreports and Web sitelistings (including links to yourwebsite) forthepurpose of advertisingorpublicizingyouruse of the Service. (http://code.google.com/intl/de-DE/appengine/terms.html) | © 2009 Open-Xchange 15

34. Examplesfor Data Control?LinkedIn and Its Terms 1/1 LinkedIn reserves the right to withhold, remove and or discard any content available as part of your account, with or without notice. For avoidance of doubt, LinkedIn has no obligation to store, maintain or provide you a copy of any content that you or other Users provide when using the Services. (http://www.linkedin.com/static?key=user_agreement) | © 2009 Open-Xchange 16

35. Dark Clouds arepassingby WithproprietarySoftware no freedomoverdata-formats and cost WithproprietaryCloud: additionallylosingcontroloverthedata/content Theclosed Cloud is an extendedSoftware+Datamonopoly A Cloud Lock-Inistheworst Computer Technology Monopoly, ever. | © 2009 Open-Xchange 17 Worst case: A Cloud Lock-in

37. User Centric

38. Mingled, Meshed, Semantic

40. SaaS / Cloud

42. Linux, Apache, MySQL

44. Microsoft18

46. Mingled, Meshed, Semantic

47. Complicated vs. User Centric

48. Open Data Cloud

50. SaaS / Cloud

52. Linux, Apache, MySQL

54. Microsoft| © 2009 Open-Xchange 19

55. Whoownsyourdata, ourdata, theirdata?Social and Collaboration Sites don‘tcollaborate! | © 2009 Open-Xchange 20 ?

56. Whoownsyourdata, ourdata, theirdata?Getyour Data back, Commandyour Data! | © 2009 Open-Xchange 21

58. Mingled, Meshed, Semantic

59. User Centric

60. Simple

61. Get your Data back!| © 2009 Open-Xchange 22

63. Mingled, Meshed, Semantic

64. User Centric

65. Simple

66. Get your Data back!| © 2009 Open-Xchange 23

67. Open-Xchange - Solutions for the Open Cloud “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” R. Buckminster Fuller | © 2009 Open-Xchange 24