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Community Driven Innvoation
- 2. Bio Peter Cheng | 程勇
Community Strategist & Open Source Evangelist
Founder of TargetSource The Community Driven Company
Founder of Open Source Camp, Open Source University Events
Co-founder of Huihoo.org (From 2001)
JFoxSOAF, JFox Committer (http://code.google.com/p/jfox)
General Speaker
MindTrek & OpenMind 10.1 2009 Tampere Finland
Software Freedom Day Beijing 2009
LinuxWorld China Beijing 2007-2008
2007 China SOA Conference
2007 Redhat Conference
2006 Redhat Day
2006 IBM DeveloperWorks Conference
2005-2006 BEA User Group (Beijing,Shanghai,Changsha,HangZhou)
2004-2007 China Software Conference
Open Source University (From 2003 …)
Open Source. Collaborated © OpenSourceCamp
- 3. Agenda
Community as a Strategy
Community Business Practice in Open Source World
Open Source. Collaborated © OpenSourceCamp
- 4. Today is So Yesterday
NASDAQ
China Stock A
The Gartner Hype Cycle
Open Source. Collaborated © OpenSourceCamp
- 7. The Social Revolution (2/2)
Portal Social Network Communities
Open Source. Collaborated © OpenSourceCamp
- 8. How do most companies sell today
Buy contact lists
Do mail shots
From small Google ads to bill boards
Follow up with cold calls
Engage call centers
Identify “readiness to buy”
Qualify the yield
Call and try to get an appointment
Start a sales process
Hope for the best
Open Source. Collaborated © OpenSourceCamp
- 9. How do YOU buy today
You ignore advertising
You hate cold calls
You have spam filters
You have popup stopper
You first check the Internet for meaningful comments
You check forums and get interesting opinions
You read blogs
You discuss with peers or experts
You explore with friends or colleagues
When you are “ready to buy”
the decision is pretty much set in stone
Open Source. Collaborated © OpenSourceCamp
- 10. Community Definition
“A community usually refers to a group of people
who interact and share certain things as a group. ...
The word community comes from the Latin communis,
meaning 'common, public, shared by all or many.'”
Wikipedia
“物以类聚,人以群分
” of a feather flock together
Birds
Open Source. Collaborated © OpenSourceCamp
- 11. Community as a Strategy
Community as a
Business Strategy
Community as a
Marketing Strategy
Community as a
Development Strategy
Open Source. Collaborated © OpenSourceCamp
- 12. CaaB: Eclipse– Leading Global IDE Market
Started by IBM since 1998
A platform to unite IBM Visual Age products.
Official Definition:
Eclipse is an open source community whose projects are
focused on providing an extensible development platform
and application frameworks for building software.
IBM handed over the control to a NOT FOR PROFIT
consortium, the Eclipse Foundation, at 2004
IBM also donated $40million to the Eclipse Foundation
The Eclipse Evaluation
Version 1.0: Open Source Java IDE
Version 2.0: Universal Tooling Platform
Version 3.0: Platform for Rich Client Application
Open Source. Collaborated © OpenSourceCamp
- 13. Building Ecosystem Users > Millions
Member Company > 170
Plug-ins > 1000
Virtual Editor EclipseUML
Official Projects >30
Committers > 1000
Web Tools Platform Eclipse Platform
FreeMem TPTP Subclipse
DSDP
BIRT
DTP
Hibernate
Spring IDE
Synchronizer
http://www.infoq.com/news/2009/07/Results-Eclipse-Community-Survey
Open Source. Collaborated © OpenSourceCamp
- 14. CaaM: Taobao -- Leading C2C Market in China
Taobao.com The Largest C2C eBusiness Platform in China
Members: 145M (June, 2009)
Transactions: 8B Euro ( 6 Months, 2009)
3 Times Wal-Mart China Revenue
Age
>46 4.5%
36~45 8.7%
26~35 47.4%
16~25 39.4%
http://research.cnnic.cn/html/1247720873d1055.html
Open Source. Collaborated © OpenSourceCamp
- 15. Connecting Communites
Taobao Forum Taobao SNS
Taobao Open Platform
Open Source. Collaborated © OpenSourceCamp
- 16. CaaD: SpringSource – Leader in Java Application
Infrastructure
SpringFramework: The Most Popular Java Application
Framework
> 3Millis Download
Acquisition: 430M USD By VMWARE
Open Source. Collaborated © OpenSourceCamp
- 17. Connecting People (Customers, Users,
Developers)
Core Customers
Developers Team
Architectural Evaluation
Marketing & Sale Standards Feedback
Team Community Developers
Customer Development
Requirements Testing
Management Team Volunteer
COMMUNITES
Planning Share
Strategy Spread
Forums Projects Events & Conferences
Private & Public Resources
Open Source. Collaborated © OpenSourceCamp
- 19. Agenda
Community as a Strategy
Community Business Practice in Open Source World
Open Source. Collaborated © OpenSourceCamp
- 20. Open Source is Phenomenon, But …
Open Source Activity Open Source Environment
Finland|芬兰 China|中国
By Redhat
Open Source. Collaborated © OpenSourceCamp
- 21. The Culture
Relationships Guan Xi
关系
US China, Finland
• Individualist • Collectivist
• Information Oriented • Relationships Oriented
• Seeks the truth • Seeks the way
• Argument culture • haggling culture
Open Source. Collaborated © OpenSourceCamp
- 22. Open Source Take the Long Tail
How it applies to the IT Industry
Open Source
Open Source. Collaborated © OpenSourceCamp
- 23. The TAO
Open Source. Collaborated © OpenSourceCamp
- 24. Challenges
Local Culture
Communication
Top down approach
Complexity in copyright laws
Communities tend to be very fragile
Open Source. Collaborated © OpenSourceCamp
- 25. Community Requirements and Values
Developers
•Learn Technology
Developers •Personal Branding
•Find Better Jobs
•Fun Life
Enterprise
• Find Right People
Open Source • Building Business Network
Communities
• Product Promotion
• Enhance Technology Ability
Customers
Customers Enterprise
• Identify Resources
• Take Right Control
• Reduce Cost
Open Source. Collaborated © OpenSourceCamp
- 26. Bridging Communities
Business … Talent … Innovation
Driven Driven
Customers Enterprises
Telecom, Bank, eBiz, INTEL. Google, Redhat
Internet Company INTALIO,Terracotta etc
Communities
Apache, OW2
OW2, OSA, ZEUUX, etc
Open Source. Collaborated © OpenSourceCamp
- 27. MAKING MONEY OUT OF COMMUNITIES
"Community driven business (OSS business) = management of:
- Project(s)
- Communities
- Business" Ossi-project 2007
“历史的浪潮比我们做得还要快。创新者被抛在后面,
他们曾经改变的世界拿着他们的主意向着意想不到的方向跑了。”
Kim Stanley Robinson
"It is misleading to talk about Community or OSS
business models, rather one should view them as
drivers or enablers and creators of new business
opportunities and find ways of capturing value in the
opportunities they have brought about."
Mikko Puhakka 2008
Open Source. Collaborated © OpenSourceCamp
- 28. Conclusions
Your business ecosystem of customers, prospects and
partners together are far more powerful than any
individual relation to an individual person.
• The ability to create and grow trustful communities for a
better business experience, resulting in more market
acceptance and eventually market leadership.
As Tom Friedman says,
“it’s a flat new world.”
“Communities Make
Business More Fat”
Open Source. Collaborated © OpenSourceCamp