Chap001 what is strategy

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CHAPTER 1 Strategy and the Quest for Competitive Advantage

Thinking Strategically: The Three Big Strategic Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Do We Mean By “Strategy?” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Answering the Question, “How Are We Going to Get There?” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Elements of a Company’s Business Strategy

McDonald’s Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy and Sustainable Competitive Advantage ,[object Object]

Four Proven Strategic Approaches to Winning a Sustainable Competitive Advantage ,[object Object],[object Object],[object Object],[object Object]

Competitive Strategy Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Do Strategies Evolve? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Company’s Strategy Is a Blend of Planned Initiatives and Unplanned Reactive Adjustments

The Importance of a Company’s Business Model ,[object Object],[object Object],[object Object],[object Object]

Elements of a Business Model ,[object Object],[object Object],[object Object]

Tests of a Winning Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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