SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI

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History of SEO, on-page, keyword research, off-site, link profile. Optimal Digital Marketing (http://optimal-marketing.com) is a website design, SEO and Internet marketing agency in Appleton, Wisconsin. Watch to see how we combine the best of traditional marketing and a web shop. Optimal helps businesses of all sizes attract more customers with eye-catching, search engine optimized websites and Internet marketing campaigns that deliver results. We help companies stand out and increase conversions with custom website design and development (including e-commerce websites). If you already have a website, or want to market one we make for you, our Optimal Marketing System (OMS) combines the best Internet marketing techniques to help you get found online and turn browsers into buyers. It includes: - Search Engine Optimization (SEO) - Conversion Rate Optimization (CRO) - Pay-Per-Click (PPC) - Remarketing - Content Strategy & Marketing - Market Research - Competitive Analysis - Landing Pages - Social Media Marketing - and more! Get a free quote for Website Design and Internet Marketing today by contacting us through our website (http://optimal-marketing.com) or by phone at (920) 543-6784.

Technologie Design

SEO for Startups
Brandon & Erik
Optimal Web Consultants Inc.

OnPage Optimization
Keywords, title tags, meta descriptions,
headers, rel=author, alt text, 301 redirects

Choosing the Right Keywords
How to correctly interpret trafﬁc,
relevancy & competition

KW Research
1. Make a list of keywords
2. Analyze your site's analytics
3. Research competition
4. Find trafﬁc for head terms
5. Use Ubersuggest & Keyword Mixer to look for variations of head
terms
6. Find trafﬁc for keyword variations
7. Note broad, phrase & exact match
8. Organize by highest trafﬁc & most relevant
9. Google top terms to ﬁnd true competition
10.Organize in a spreadsheet and map to pages

3. Research competition
Browseo.net gives you keywords,
title tag and meta description

8. Organize by highest trafﬁc & most
relevant

9. Google top terms to ﬁnd true competition

10. Organize in a spreadsheet and map to
pages

Meta Data
Title Tags & Meta Descriptions

Title Tags
Use keywords in the title tag for the search engines, but make it look natural so people click on your site in
search results.

Off Site Optimization
Content marketing, link proﬁles, resources,
and tools

Link Proﬁle
• Deﬁned by the links you have and what metrics they follow
• Trust or power of links
• Anchor text of links
• Follow/nofollow
• Theme of website you get links from
• Type of links (text, image, etc)
• Root domains (sitewide domains)
• Deeplinks ratio
• More

Content Marketing
"Build it and they will come" ...

Other Tools (Free)
• Moz Toolbar http://moz.com/tools/seotoolbar
• Screaming Frog http://www.screamingfrog.co.uk/seospider/
• Ahrefs https://ahrefs.com
• Google Webmaster tools- http://www.google.com/webmasters
• Google Analytics- http://www.google.com/analytics/
• Google Keyword Planner (formerly keyword tool)- http://
adwords.google.com
• Ubersuggest http://ubersuggest.org/
• Keyword Mixer http://www.keywordmixer.com/
• Text Soap- http://www.unmarked.com/

Review
• SEO 101
• Keyword research
• On-site optimization
• Link proﬁles
• Low hanging fruit (citations and social proﬁles)
• Free tools

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The above presentation includes the importance and the social media strategy process for any non profit who wishes to increase brand visibility , engagement and funds. I Impact India Partners (www.iimpactindia.com), is a social impact laboratory providing comprehensive social sector solutions to Non-Profits, Social Enterprises and Corporates. We are a part consultancy and part design studio, which creates a social impact through professional design along with streamlining the client’s communication. We cater to a panorama of social sector needs ranging from NGO Marketing & Communication to CSR Strategy & Execution.

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SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI

1. SEO for Startups Brandon & Erik Optimal Web Consultants Inc.

3. SEO 101

7. OnPage SEO & OffSite SEO

8. OnPage Optimization Keywords, title tags, meta descriptions, headers, rel=author, alt text, 301 redirects

9. Choosing the Right Keywords How to correctly interpret trafﬁc, relevancy & competition

10. Types of Keywords 1.Brand: Adidas, Schneider, Optimal Web 2.Compound: Adidas running shoes, Schneider trucking company, Optimal Web SEO 3.Commercial/money: running shoes, trucking companies, SEO WI 4.Other: “click here,” image links

11. KW Research 1. Make a list of keywords 2. Analyze your site's analytics 3. Research competition 4. Find traffic for head terms 5. Use Ubersuggest & Keyword Mixer to look for variations of head terms 6. Find traffic for keyword variations 7. Note broad, phrase & exact match 8. Organize by highest traffic & most relevant 9. Google top terms to find true competition 10.Organize in a spreadsheet and map to pages

12. 1. Make a list of keywords

13. 2. Analyze your site's analytics

14. 3. Research competition Browseo.net gives you keywords, title tag and meta description

15. 4. Find trafﬁc for head terms

16. 5. Look for variations of head terms

17. 5. Look for variations of head terms

18. 5. Look for variations of head terms

19. 6. Find trafﬁc for keyword variations

20. 8. Organize by highest trafﬁc & most relevant

21. 9. Google top terms to ﬁnd true competition

22. 10. Organize in a spreadsheet and map to pages

23. Meta Data Title Tags & Meta Descriptions

24. Title Tags Use keywords in the title tag for the search engines, but make it look natural so people click on your site in search results.

25. Meta Descriptions

26. OnPage Copy

27.

28. Rel=author, alt text, 301s

29. Users Vs Bots

30. Off Site Optimization Content marketing, link proﬁles, resources, and tools

31.

32. Link Proﬁle • Deﬁned by the links you have and what metrics they follow • Trust or power of links • Anchor text of links • Follow/nofollow • Theme of website you get links from • Type of links (text, image, etc) • Root domains (sitewide domains) • Deeplinks ratio • More

33. Mining the data

34.

35.

36.

37.

38. Content Marketing "Build it and they will come" ...

39. Content Marketing • Create remarkable content • Create amazing tools/resources • Monitor brand mentions • Running contents/promotions/give away • Build relationships • How to (educational) content • Citations • Social proﬁles

40. Citation Building

41. Social Proﬁle Building

42. Other Tools (Free) • Moz Toolbar http://moz.com/tools/seotoolbar • Screaming Frog http://www.screamingfrog.co.uk/seospider/ • Ahrefs https://ahrefs.com • Google Webmaster tools- http://www.google.com/webmasters • Google Analytics- http://www.google.com/analytics/ • Google Keyword Planner (formerly keyword tool)- http:// adwords.google.com • Ubersuggest http://ubersuggest.org/ • Keyword Mixer http://www.keywordmixer.com/ • Text Soap- http://www.unmarked.com/

43. Review • SEO 101 • Keyword research • On-site optimization • Link proﬁles • Low hanging fruit (citations and social proﬁles) • Free tools

44. Questions

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