Watch Matt Pezzimenti -- CEO at Conversion Kings, and Kristin Nystrom Rohan -- Marketing at Optimizely in our latest webinar from the Experimentation Insights Tour -- "Analyse: How to Structure Your CRO Programme for More Predictable Lift” Watch the webinar here: https://optimizely.wistia.com/medias/jnebawy1xt DESCRIPTION: Finding what your customers are sensitive to, then iterating on those learnings in your CRO programme is the key to dramatic lift. Watch and learn why one winning experiment isn’t enough to solidify your CRO programme. You'll learn: * How to create predictable uplift in your current programme * How to analyse testing results to create a true experimentation programme * Understand the missing fundamental everyone makes when analysing test insights About Optimizely Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalisation across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience. The platform’s ease of use and speed of deployment empower organisations to create and run bold experiments that help them make data-driven decisions and grow faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers. Optimizely’s global client base includes Atlassian, eBay, Fox, IBM, The New York Times, LendingClub, Hotwire, Microsoft and many more leading businesses. To learn more about customer experience optimisation, visit optimizely.com

1. Presenters:
Matt Pezzimenti: CEO – Conversion Kings
Kristin Nystrom Rohan: Marketing – Optimizely
Analyse: How to Structure Your CRO
Programme for More Predictable Lift

2. An Experimentation Methodology
PREPARATION
Set your programme up
for long-term success
IDEATION
Generating testing ideas
PLANNING
Design individual tests
and campaigns
EXECUTION
Check that your test or campaign
is set up correctly and launch
ANALYSIS
Analyse and make decisions
about your results
YOU ARE HERE

3. Today’s Speakers
Matt Pezzimenti
CEO
Conversion Kings
Kristin Nystrom Rohan
Marketing
Optimizely

28. An Experimentation Methodology
PREPARATION
Set your programme up
for long-term success
IDEATION
Generating testing ideas
PLANNING
Design individual tests
and campaigns
EXECUTION
Check that your test or campaign
is set up correctly and launch
ANALYSIS
Analyse and make decisions
about your results
YOU ARE HERE

29. Thank you