Please on the link in the slide to access the slides for this webinar on mobile app optimization: 80% of all apps are deleted after their first use. At the same time, users spend more time in apps and demand a great user experience. To help you turn your users into regular app users we want to share valuable tips on: - Which 7 areas you should definitely optimize you app for - How other apps have improved retention and engagement using A/B tests - How you set up your first mobile A/B test in Optimizely. Learn how to outsmart your competitors by optimizing user experience in your app. Here the slides of the webinar: http://optimizely.slides.com/tobyurff/best-practices-for-optimizing-your-mobile-app#/ More information about Optimizely for iOS- and Android-Apps: https://www.optimizely.com/mobile/ Here a case study of how a mobile app doubled LTV for mobile users: https://blog.optimizely.com/2015/05/27/increase-lifetime-value-signup-mobile/