Building the right products for the right customers is much harder than it has to be. Traditional product development processes help build an initial product and constant testing and learning can provide the data to make better decisions—but how do you know if you’re trying to solve the right problem? Come learn why spending more time defining and prioritizing the problem your product is solving leads to better products.
Ensure the security of your HCL environment by applying the Zero Trust princi...
How to Build Better Products by Focusing on the Why
1. Congratulations to our
Outperform Award Winners!
Most Dramatic
Business Impact
Most Customer-
Obsessed Company
Culture
Most Transformative
Innovation
Most Inspiring Social
Impact
2. 2
Sessions today will be recorded and will be available after
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3. Justin Dilley
Head of Product @ FullStory
How to Build Better Products by
Focusing on the Why
15. 15
Simple = Solvable
Start with a simple statement…
“We are looking for X in order to achieve Y as
measured by Z.”
Start with a simple statement…
“We are looking for X in order to achieve Y as
measured by Z.”
17. 17
Simple = Solvable
We need to integrate Face ID into our app
Because we want customers to log in
Because we know they’ll buy more
Because it’s more convenient
Because it takes them less time to buy
Why?
Why?
Why?
Why?
Why?
20. 20
Simple = Solvable
...in order to achieve Y...
What is the benefit to the organization?
How does this fit with the companies strategy?
What constraints are we operating within?
43. Up Next…
Lunch now being served in the Expo Hall
Head to the blue tables during lunch for Industry Roundtables
Lunchtime hands-on feature flags workshop in Yerba Buena 5-
6 at 1pm